What do you do if your executive role requires building strong relationships with partners?

If ur job involves building strong relationships with partners, it means u're the go-to person for making friends and allies outside your company. Think of it like building a big network of buddies who help ur company succeed. First, get to know your partners really well. Understand the needs, goals, and challenges and work towards your mutual success. Next, be reliable and trustworthy. Be honest in ur dealings and commitments. People like to work with folks they can count on. Communication is key. Have regular cadences, whether it's through emails, phone calls, etc. Lastly, be a problem solver. When issues come up, work together to find solutions that benefit everyone involved and create a strong network that helps ur company thrive.

Before diving into any partnership, it's crucial to understand what you aim to achieve. Setting SMART goals – Specific, Measurable, Achievable, Relevant, and Time-bound – is essential. These objectives should align with your organization's strategic direction. By knowing your goals, you can find potential partners who share similar ambitions and can contribute to your success. This clarity ensures purposeful collaboration and a defined path?to?success.

Partnerships require that you understand your business model and your partners very well. Partners start partnerships with you for their very own reasons and objectives. They do not care about your KPIs. They have their own. Your partner value proposition needs to help your partner accomplish their goals in order to be compelling enough that you partner helps you to achieve your goals.

Na busca incansável por novos parceiros muitas vezes nos esquecemos de entender quem eles s?o. Mais do que entender quais as necessidades desses parceiros, buscar entender quem eles s?o, o que vendem, o que fazem, quais seus valores, o que representam, em que cultura est?o inseridos. Dessa forma as necessidades deles passam a fazer sentido pra você, contextualize-se para poder pensar como eles, ter empatia sobre suas necessidades e assim atender as expectativas ficará mais fácil.

Trust is part of the partner experience that you need to deliver in order to make a partnership successful. Trust comes with clear and open communication from the beginning to the end. Examples: - Speak about exit triggers even before you start the partnership - Agree on a mutual action plan and execute it - Be picky with your partners. It is better to disqualify a partner than to drag an unqualified partner through your program.

Trust absolutely is crucial for any partnership, and most importantly, it always goes both ways. The best partnerships are led by teams that trust each other, gained from mutual respect, open communication and transparency around goals and capabilities. Trust is not built overnight though - it's a process that can take months or years even, but just seconds to be throw away.

Effective communication is SO necessary for any partnership to be successful for all parties. The key to effective communication from my experience is rooted in process and giving team members the space to feel heard. There needs to be channels or paths for feedback/communication from both parties, with parameters or guidelines set to ensure communication is constructive. Additionally, I'm a big believer in radical candor, and this framework gives teams the confidence to speak their minds and challenge items when appropriate.

Your executive role SHOULD absolutely require building strong relationships. The key is to identify the right ones, the ones that make each other better and stronger for the customer. The ones that can scale effectively and efficiently, and will include working with Sales, Marketing and Product teams on both sides. This is critical for any strategic partnership!

In a partnership, you are not heading towards a transactional point. You are rather permanently interacting while walking side by side in a common direction. Aligned objective does not mean same objectives. But close enough to walk in the same direction.

Fitting a square peg in a round hole never works. For a partnership to be successful and truly move the needle, both parties need to have shared goals and provide mutual value to each other. Forcing a partnership to work for monetary or other reasons happens all the time, but will lack authenticity with your audience and likely will not drive the results you want. Gen Z & Gen Alpha are quick to spot a cash grab and don't like being overtly marketed to - brands and/or creators with natural synergy will be the partnerships to stand out.

Nessa posi??o, a melhoria continua da parceria tem uma rela??o muito forte com manter-se atento e ter espa?o para adequa??es e inova??es. A vida é dinamica e os negócios também, ent?o ter a devida aten??o as mudan?as de mercado, foco de atua??o, oportunidade de crescimento... enfim, situa??es que interferem nos rumos da parceria podem ocorrer e perceber no momento certo e ajustar o curso dessa colabora??o, é indispensável para uma rela??o de parceria forte.

Trust and reciprocity are the bedrocks for building strong partner relationships. Trust forms the foundation, reciprocity builds the bridge - each strengthens the other in the dance of human connection.