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What do you do if your executive communication isn't getting through to others?

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Effective communication is the backbone of executive management, yet there are times when your message may not resonate as intended. It's a common dilemma in the corporate world: you've crafted a message, presented it with confidence, but somehow it just doesn't seem to click with your audience. This could manifest in a lack of engagement, misunderstandings, or even resistance. When faced with this challenge, it's crucial to reassess your approach and refine your communication strategies. The following sections will guide you through the steps to take when your executive communication is not getting through to others.

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Hady Khayrat

Strategic Visionary: Bridging Continents and Industries for Business Excellence | Digital Transformation, PE Value…
Sebastien Martin

Stratégie + Leadership = pas de blabla, juste des résultats et le sourire.

1 Assess Feedback

To start, actively seek feedback on your communication style and content. This can be uncomfortable, but it's essential for understanding where the disconnect lies. Ask your colleagues or team members for honest input on how they perceive your messages. Are they clear and concise, or do they find them confusing and overloaded with jargon? Listening to their experiences can provide invaluable insights into how you can adjust your approach to be more effective.

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Thomas Mayr

Expert in Operational Excellence & Revenue Growth | Specialist in High-End Residential & Private Jet Interiors | Innovator in Market Strategy & Cross-Selling | Dedicated to Exceptional Customer Support & Team Development
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If my communication with executives isn't penetrating through to others, I would first reassess my approach and messaging to ensure clarity and relevance to their priorities. Next, I would seek opportunities to engage directly with team members, perhaps through presentations or one-on-one discussions, to reinforce key points and solicit feedback. Additionally, I might leverage influential allies within the organization to help convey the message and garner support for its implementation.

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2 Simplify Messages

If feedback indicates that your messages are complex or convoluted, it's time to simplify. Break down your communication into digestible pieces. Instead of overwhelming others with industry-specific terms or intricate details, focus on the core message you want to convey. Use clear language and analogies that relate to common experiences to help others understand the essence of what you're trying to communicate.

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Sebastien Martin

Stratégie + Leadership = pas de blabla, juste des résultats et le sourire.
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En tant que top manager nous oublions bien souvent le pouvoir de la simplicité et du story telling quand nous communiquons en interne ! Une règle à s'appliquer : coupez, coupez et coupez ! C'est toujours trop long et compliqué ! Vous avez un doute ? Simplifiez ! Vous hésitez ? Coupez ! Et oui, tout n'est pas complet, pas grave, ce qui compte c'est le message principal. Et cela permettra d'engager une discussion avec les questions !

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3 Engage Emotionally

Connecting with your audience on an emotional level can significantly enhance the effectiveness of your communication. Share personal stories or experiences that relate to the message you're delivering. This not only humanizes you as an executive but also makes the content more relatable and memorable. Emotional engagement can help bridge the gap between simply hearing a message and truly understanding it.

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Hady Khayrat

Strategic Visionary: Bridging Continents and Industries for Business Excellence | Digital Transformation, PE Value Creation, Sales Enablement, Capital Projects Optimization, AI Strategy & Governance |
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Ever heard of “emotional fluency”? Focus on engaging others on an emotional level to enhance executive communication. Often, messages fail to resonate because they lack the emotional connection necessary to capture and retain attention. To remedy this, tailor your communication to reflect an understanding of your audience’s values, fears, and aspirations. Use storytelling to make your messages more relatable and memorable. Additionally, actively listen to feedback, showing empathy and making adjustments as needed. By forging an emotional bond, your communication will not only be heard but felt, leading to deeper engagement and impact.

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Sebastien Martin

Stratégie + Leadership = pas de blabla, juste des résultats et le sourire.
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Un message ne passe réellement que si vous y mettez de la vraie sincérité, de l'émotion et du personnel. Cela passe par le ton, le débit de la voix mais aussi votre non-verbal : votre posture, votre regard, vos mouvements ! Alors ne restez pas derrière un bureau ou une table de réunion, levez-vous (y compris lors de visios !), bougez. Vous verrez que votre impact est nettement plus important !

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4 Adjust Delivery

The way you deliver a message can be just as important as the message itself. Consider your tone, body language, and the medium through which you're communicating. Perhaps a written memo isn't as effective as a face-to-face meeting or a video conference could be. Experiment with different methods of delivery to find what works best for your team and the specific content you're sharing.

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5 Follow Up

It's important to follow up after delivering your message. This doesn't just mean asking if everyone understood—you need to observe changes in behavior or ask for a summary back from your audience. This process ensures that your message was not only heard but also absorbed and acted upon. It also provides another opportunity for feedback and clarification, further enhancing understanding.

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6 Encourage Dialogue

Finally, foster an environment where dialogue is encouraged. When communication is a two-way street, you create opportunities for questions, discussions, and collaborative problem-solving. Encourage your team to voice their thoughts and concerns. This not only helps clarify any misunderstandings but also promotes a culture of openness and continuous improvement in communication.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What do you do if your executive communication isn't getting through to others?

1

2

3

4

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1 Assess Feedback

2 Simplify Messages

3 Engage Emotionally

4 Adjust Delivery

5 Follow Up

6 Encourage Dialogue

7 Here’s what else to consider

Executive Management

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What do you do if your executive communication isn't getting through to others?

1

2

3

4

5

6

7

1 Assess Feedback

2 Simplify Messages

3 Engage Emotionally

4 Adjust Delivery

5 Follow Up

6 Encourage Dialogue

7 Here’s what else to consider

Executive Management

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