What do you do if your event production strategy is not aligned with your organization's goals?

Doing a SWOT analysis and review of the over arching goals is a great place to start. At this point you can look to see where you want to be, what's important to the business and pain goals/focus and how to pivot the event or end goal to align to this. Being agile and tweaking as you go along is all part of marketing - try, test and evolve.

This first step will require you to have an understanding of your organization’s overall long-range strategy. Once you have an idea of where you and your organization are trying to get to, you can begin reviewing all of the projects that are in progress and all of the projects that are in the pipeline to ensure that they are consistent with your organization’s overall goals.

Para realinhar sua estratégia de produ??o de eventos, inicie com uma análise detalhada dos objetivos atuais do evento e como eles se alinham com as metas mais amplas da organiza??o. é crucial identificar qualquer discrepancia no público-alvo, na mensagem transmitida e nos resultados esperados. Esta análise fornecerá uma base clara para os ajustes necessários e ajudará a direcionar esfor?os de forma mais eficaz.

Engaging the right people in the process is integral - people who are liable to make a considerable change. Product, managers, consulting anyone who may be looking after the budget. Make a list of who's the key people you need to involve and ensure they are kept in the loop at the relevant stages.

"In event organization, it's essential to have the minimum number of interlocutors, and they should be those with decision-making capabilities, as otherwise, information becomes diluted and leads to confusion. If it's necessary to align discrepancies, doing so with the person who has that decision-making authority makes it much easier to reach an agreement. By explaining the reasons well and how they can affect the event's outcome.

Após identificar onde as estratégias n?o est?o alinhadas, envolva os principais stakeholders na discuss?o dessas descobertas. Isso pode incluir seu time interno, executivos e até patrocinadores chave. Comunicar claramente as lacunas encontradas e buscar feedback ajuda a garantir que a estratégia revisada seja bem recebida e apoiada, fortalecendo o comprometimento de todos com o sucesso do evento.

After pinpointing misalignments, involve team members, department heads, or executives interested in the event's success I would Communicate the discrepancies and seek feedback on better aligning the event with organizational objectives.

This might involve changing the event's focus, audience, or key messages. Being flexible and creative during this process is a challenge as I may need to think outside the box to find solutions that satisfy both the event's purpose and broader objectives. But, isn't that daily life? :)

Think Try.Test.Optimise. You won't get the formula right from the off. Keep an eye on the project, see how different things are received by the wider audience and what sticks. Tweak areas that may not align to your business' goals. But try to still think outside of the box, often the idea that is the quirkiest and makes you think 'that's crazy' can be one of your best ideas. Be noticed and stand out, it's a great way for your company to be memorable within the market.

Com os insights dos stakeholders, revise os objetivos do evento para garantir que eles reflitam e suportem os objetivos da organiza??o. Pode ser necessário ajustar o foco do evento, o público-alvo ou as mensagens-chave. Este é um momento para ser criativo e flexível, explorando novas ideias que possam alinhar melhor o evento com as metas organizacionais.

Updating your plan as you go along either on a project planner - asana and trello are great tools. This makes sure the whole team is on the same page. You can also create a helpful slide deck for your planning or to capture the key items for the wider team as a knowledge/info base. Make sure you organise everything in folders, it will help you when you run the next event or do something similar. It's easier to lift and shift something than re-invent the wheel.

Uma vez que os objetivos estejam ajustados, atualize o plano de produ??o do evento para refletir essas mudan?as. Isso pode envolver altera??es no formato, conteúdo, abordagem de marketing ou até na logística. é vital que essas mudan?as sejam meticulosamente documentadas e comunicadas a todos os envolvidos na organiza??o do evento, assegurando que cada aspecto esteja sincronizado com os novos objetivos.

Try and test what works well, and investigate what others have done (not always in your industry - inspiration can come from far and wide). Be sure to run these changes past any stakeholders and parties tht will be effected, along with documenting this on a project tracker and any other documentation. Implement the changes and monitor, be on standby to adapt and shift again. Try.test.optimise.

Com os planos atualizados, implemente as altera??es necessárias. Informe claramente sua equipe sobre a nova dire??o do evento. Assegure-se de que fornecedores e parceiros estejam cientes das mudan?as e preparados para adaptar-se. Monitorar a implementa??o de perto é essencial para garantir que todos os elementos do evento estejam funcionando harmoniosamente conforme planejado.

Após a realiza??o do evento, é crucial monitorar e avaliar os resultados em rela??o aos objetivos revisados. Colete feedback de participantes, stakeholders e equipe para determinar se o evento atingiu as metas desejadas. Use este feedback para aprimorar continuamente sua abordagem em eventos futuros, assegurando uma melhoria constante e alinhamento com as estratégias organizacionais.

It's important to reassess the strategy and make necessary adjustments. Start by clearly understanding the organization's goals and objectives, and then evaluate how the current event strategy can be realigned to better support those goals. This may involve revising the event concept, target audience, messaging, or even the format of the event. Collaboration with key stakeholders and departments within the organization is crucial to ensure that the revised strategy is aligned with the overall organizational goals. Regular monitoring and evaluation of the event's impact on organizational goals can also help identify any further adjustments needed to keep the strategy on track.