What do you do if your event production decisions are not based on logical reasoning?

1 Recognize Bias

It's human nature to have biases, but in event production, they can cloud your judgment. If you suspect your decisions might not be logical, take a moment to reflect on why you made them. Are you favoring a vendor because they're a friend, or did you choose a venue based on its prestige rather than its suitability? Acknowledge these inclinations and challenge them by considering alternative options. Seek feedback from trusted colleagues who can offer a different perspective and help you see past your biases.

2 Assess Impact

When you suspect your decisions lack a logical foundation, consider the potential impact. What are the ramifications of choosing a less-than-ideal caterer because they were the first to come to mind? How might attendees respond if you select a theme based on personal preference rather than audience appeal? Evaluate the consequences of your choices on the event's success, and weigh them against more reasoned alternatives. This will help you understand the importance of a logical approach in event production.

3 Seek Clarity

In moments of doubt, seeking clarity is key. Break down your decision-making process: what were your initial goals, and do your current choices align with them? If you find discrepancies, it's time to realign. Clarify your objectives and use them as a benchmark for your decisions. This might mean revisiting your event's purpose, target audience, and desired outcomes. By focusing on these core elements, you can strip away the noise and make decisions that are both logical and effective.

4 Consult Data

Data is an invaluable ally in ensuring your decisions are logical. Look at past events for insights—what worked well, what didn't, and why? Examine attendee feedback, budget reports, and performance metrics. This information can guide you towards more informed choices. If your decisions deviate from what the data suggests, ask yourself why and whether there's a valid reason or if you're being swayed by other factors.

6 Implement Changes

Once you've identified the lapses in logic and have a plan to address them, it's time to implement changes. This may require tough conversations and admitting mistakes, but it's essential for the integrity of your event. Communicate clearly with your team about the new direction and the reasons behind it. Taking decisive action based on logical reasoning will not only improve your event but also set a standard for future decision-making.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?