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What do you do if your event fails?

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Facing an event failure can be a daunting experience, but it's an opportunity for growth and learning. When your event doesn't go as planned, the first step is to remain calm and composed. It's natural to feel a range of emotions, but how you handle the situation can set the tone for recovery. Take a moment to breathe and prepare to assess the situation objectively. You're not alone; every event producer has faced challenges, and the key is to navigate them with grace and professionalism.

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Augusto Martinez Charrez

CEO & Founder en Startup Capital | Cofounder en AMFODE | Inversionista & Estratega de Negocios | Speaker & Consultor en…

1 Assess Damage

When an event doesn't meet expectations, it's crucial to evaluate the extent of the failure. Take stock of what went wrong, be it logistical issues, poor attendance, or technical mishaps. This assessment isn't about assigning blame but rather understanding the factors that contributed to the outcome. By pinpointing specific areas of concern, you can begin to formulate a plan to address these issues in the future. Remember, this is a learning moment that can pave the way for more successful events down the line.

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Augusto Martinez Charrez

CEO & Founder en Startup Capital | Cofounder en AMFODE | Inversionista & Estratega de Negocios | Speaker & Consultor en Estrategia Empresarial y Marca Personal | Host de Orígenes Podcast | Creador de Contenido
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There is no perfect event (maybe close), but the reality is that there are always aspects to improve. Now, if the event went wrong, the first thing is to take it easy, it went wrong. Thoroughly reviewing every aspect and decision that led us to failure will be crucial to extract the learning from it, whether it was the logistics, the execution, or from the beginning of the plan. There are lessons more expensive than others, the important thing is not to have to pay the same cost again, learning the first time is important. We will fail again, but as long as there is learning, it is a price to pay.

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2 Communicate Openly

Transparency with your team, attendees, and stakeholders is vital after an event setback. Reach out and communicate what happened in a clear and honest manner. Avoid sugarcoating or deflecting responsibility; instead, provide a factual account and express your commitment to improvement. This forthrightness can help maintain trust and shows that you're dedicated to providing a positive experience, even in the face of adversity.

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Augusto Martinez Charrez

CEO & Founder en Startup Capital | Cofounder en AMFODE | Inversionista & Estratega de Negocios | Speaker & Consultor en Estrategia Empresarial y Marca Personal | Host de Orígenes Podcast | Creador de Contenido
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Being honest first with ourselves, then with the team, and assuming responsibility (not blame) for what happened. Even if, despite the plan, we gave our best effort and things didn't turn out, at least you'll know that in the execution, you gave it your all. Speaking honestly with your team and learning together is crucial. An event requires many parts, all of your team; there's no progress if you only learn by yourself. Highlighting this attitude with your client is crucial; you'll show a responsible, honest face, and you'll be able to retain some of the trust of those affected.

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3 Offer Solutions

Once you've acknowledged the issues, it's time to think about immediate remedies. If possible, offer solutions to your attendees or clients that can help mitigate their disappointment or inconvenience. This might include refunds, discounts on future events, or other forms of compensation. Your goal is to show that you're proactive in resolving problems and value their patronage. Effective problem-solving in the aftermath can turn a negative experience into an opportunity for customer loyalty.

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4 Reflect and Learn

After addressing the immediate concerns, take time to reflect on what you've learned from the experience. Analyze the feedback received, review your event planning and execution processes, and identify areas for improvement. This reflection is not about dwelling on the failure but rather about using it as a stepping stone for growth. Each event is a learning experience, and even setbacks can lead to greater success in the future.

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5 Plan Ahead

With newfound insights from your failed event, begin planning how to prevent similar issues in future endeavors. This might involve revising your planning checklist, investing in better technology, or improving communication channels with your team and vendors. Anticipate potential problems before they arise and have contingency plans in place. Your ability to adapt and improve will not only prevent future failures but also enhance the overall quality of your events.

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6 Rebuild Confidence

Finally, work on rebuilding confidence—both your own and that of your team and stakeholders. Encourage your team by focusing on the positives and the lessons learned rather than dwelling on the negatives. Re-engage with your audience and stakeholders with renewed vigor and a clear demonstration of how you've used the failure to improve. Confidence is contagious, and a positive outlook will help ensure that your next event is met with enthusiasm and success.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What do you do if your event fails?

1

2

3

4

5

6

7

1 Assess Damage

2 Communicate Openly

3 Offer Solutions

4 Reflect and Learn

5 Plan Ahead

6 Rebuild Confidence

7 Here’s what else to consider

Event Production

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What do you do if your event fails?

1

2

3

4

5

6

7

1 Assess Damage

2 Communicate Openly

3 Offer Solutions

4 Reflect and Learn

5 Plan Ahead

6 Rebuild Confidence

7 Here’s what else to consider

Event Production

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