登录查看更多内容

What do you do if your e-commerce website performance needs optimization?

由人工智能和领英社区提供技术支持

When your e-commerce website starts lagging behind in performance, it's a clear signal that optimization is needed to improve user experience and sales. Slow loading times, poor navigation, and checkout issues can frustrate customers and lead to lost revenue. To keep your online business thriving, it's crucial to regularly assess and enhance your website's functionality. Whether you're experiencing a decline in traffic or a high bounce rate, taking proactive steps to optimize your e-commerce platform is essential for maintaining a competitive edge.

此文章中的业界达人

由社区从 9 条内容中精选。了解更多

Sergii Trizna

CTO | Outdoor and Technology enthusiast

1 个答复
Miles Hoogwerf

Manager, Conversion Rate Optimisation | Product Management, CRO & AB testing
Abdul Rehman

Strategizing E-commerce Success: Transforming Clicks into Conversions | Expert in Driving Online Sales, Customer…

1 Analyze Data

Begin by examining your website's analytics to identify areas needing improvement. Look at metrics such as page load times, bounce rates, and conversion rates to understand where users may be experiencing difficulties. High bounce rates could indicate that your site isn't meeting customer expectations, while low conversion rates might suggest issues with the checkout process or site navigation. By analyzing this data, you can prioritize the aspects of your website that require immediate attention and set clear goals for optimization.

添加您的观点

Miles Hoogwerf

Manager, Conversion Rate Optimisation | Product Management, CRO & AB testing
举报内容
Start with research and analysis. From your research, collect most valuable insights. Turn insights into hypotheses. Test, test, and test some more.

已翻译

赞
Abdul Rehman

Strategizing E-commerce Success: Transforming Clicks into Conversions | Expert in Driving Online Sales, Customer Engagement, and Brand Growth
举报内容
To optimize your ecommerce websites's performance, analyze data such as traffic, page load times, conversion rates, user behaviour, device compatibility, server and database performance, content effectiveness, e-commerce metrics, and competitor performance. Use these insights to enhance user experience, increase conversions, and drive business growth.

已翻译

赞

2 User Feedback

Listening to what your customers have to say about their shopping experience is invaluable. Gather feedback through surveys, reviews, or direct communication to pinpoint specific problems. Customers often provide insights into issues you might not have noticed, such as confusing product descriptions or a complicated checkout process. This direct line of communication can help you tailor your optimization efforts to directly address the needs and preferences of your audience.

添加您的观点

Abdul Rehman

Strategizing E-commerce Success: Transforming Clicks into Conversions | Expert in Driving Online Sales, Customer Engagement, and Brand Growth
举报内容
User Feedback is a crucial aspect of optimize ecommerce website performance. Utilize surveys, review system, customer support interaction, social media listening, usability testing, heatmaps, session recordings, A/B testing, and satisfaction surveys to gather insights from users. Analyze this feedback to identify areas for improvement and enhance the overall user experience.

已翻译

赞

3 Improve Speed

Site speed is critical in e-commerce; even a one-second delay can significantly impact sales. To enhance speed, start by compressing images and utilizing caching to reduce load times. Ensure your hosting solution can handle your traffic volume, and consider a content delivery network (CDN) to serve data from servers closer to your customers. Minifying CSS, JavaScript, and HTML can also contribute to faster loading pages, creating a more seamless experience for shoppers.

添加您的观点

Sergii Trizna

CTO | Outdoor and Technology enthusiast
举报内容
From a technical point of view, one vital aspect of designing the checkout process's architecture is preventing chain requests that may block each other (since they may involve calling external third-party APIs). Therefore, the asynchronous event-driven architecture and the choreography pattern would be appropriate here. In addition, all server responses should be speedy. Use a distributed cache for services like currency and shipping cost calculators to achieve minimal latency.

已翻译

赞
Abdul Rehman

Strategizing E-commerce Success: Transforming Clicks into Conversions | Expert in Driving Online Sales, Customer Engagement, and Brand Growth
举报内容
Improve your ecommerce wepsite's speed by optimizing images, minimizing HTTP requests, enabling browser caching, utilizing CHNs, optimizing code, upgrading hosting, implementing server-side caching, optimizing database queries, and ensuring mobile optimization.

已翻译

赞
Dean Maslic

Enterprise Commerce Architect & Consultant, helping brands do Composable Commerce Right
举报内容
Load non-critical scripts at the end, using async mode. Pay special attention to 3rd party scripts - tracking and analytics tools introduce additional code which if done incorrectly has a negative impact on performance. Use latest image formats and compression options to keep the size small and implement responsive images to optimise download speeds.

已翻译

赞

4 Mobile Optimization

With an ever-increasing number of users shopping on mobile devices, ensuring that your e-commerce site is mobile-friendly is non-negotiable. Optimize for mobile by using responsive design, which adjusts the layout of your website to fit the screen size of any device. Simplify menus, streamline forms, and make sure buttons are easy to tap on a touchscreen. A mobile-optimized site not only provides a better user experience but also ranks higher in search engine results.

添加您的观点

Dean Maslic

Enterprise Commerce Architect & Consultant, helping brands do Composable Commerce Right
举报内容
Create different versions (renditions) of an image scaled to smaller size and implement responsive images (using srcset) to allow the browser to choose the correct one

已翻译

赞

5 Streamline Checkout

A complicated checkout process can be the downfall of an e-commerce site. To optimize this critical stage, reduce the number of steps required to complete a purchase. Offer guest checkout options, and remember to provide clear instructions and feedback throughout the process. Saving customer information for future purchases and providing a variety of payment options can also help streamline the checkout experience and reduce cart abandonment rates.

添加您的观点

Rahul Chaudhary

???????????? ???????????? ???????????????????? ?? | ???????????????????? ???????????? ???????? ????????-???????????? ????????????????
举报内容
The e-commerce usability research firm, found that a whopping 69.82% of shopping carts are abandoned on average. Studies by Stripe a leader in online payment processing, suggest a 3.5% conversion rate improvement can be achieved with a streamlined checkout. Streamlining your checkout process is not just an option, it's a necessity for e-commerce businesses. By making checkout faster, easier, and more user-friendly, Streamlined checkout = Less cart abandonment = More sales

已翻译

赞
Dean Maslic

Enterprise Commerce Architect & Consultant, helping brands do Composable Commerce Right
举报内容
Introduce payment options customers likely use already (e.g. PayPal, ApplePAy, BNPL providers) that will eliminate the need for customer to enter personal and payment details

已翻译

赞

6 Update Content

Lastly, keep your content fresh and relevant. Outdated information can harm your credibility and SEO rankings. Regularly update product descriptions, blog posts, and any educational content to ensure everything is current and valuable to your audience. High-quality content not only improves customer engagement but also signals to search engines that your site is active and authoritative, potentially boosting your visibility online.

添加您的观点

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

添加您的观点

E-commerce

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

查看全部

What do you do if your e-commerce website performance needs optimization?

1

2

3

4

5

6

7

1 Analyze Data

2 User Feedback

3 Improve Speed

4 Mobile Optimization

5 Streamline Checkout

6 Update Content

7 Here’s what else to consider

E-commerce

给文章评分

感谢您的反馈

更多E-commerce相关文章

更多相关阅读内容

What do you do if your e-commerce website performance needs optimization?

1

2

3

4

5

6

7

1 Analyze Data

2 User Feedback

3 Improve Speed

4 Mobile Optimization

5 Streamline Checkout

6 Update Content

7 Here’s what else to consider

E-commerce

给文章评分

感谢您的反馈

查看其他技能