What do you do if your digital strategy progress is difficult to track and improve?

If your digital strategy progress is hard to track and improve, it's time to revisit the fundamentals. First, ensure your goals are SMART (Specific, Measurable, Achievable, Relevant, Time-bound). Vague goals make tracking impossible. Next, identify the key metrics (KPIs) that directly align with those goals. Be selective – too many metrics create confusion. Establish a clear system for regular data collection and analysis, whether that's through website analytics, social media insights, or campaign-specific tools. Finally, schedule dedicated time to review the data, identify trends, and brainstorm adjustments to your strategy in response to what you're seeing.

If tracking and improving your digital strategy is challenging, set clear, measurable goals and KPIs. Use analytics tools like Google Analytics or HubSpot to gather and monitor data. Regularly review this data to identify trends and areas for improvement, and conduct A/B testing to refine strategies. Engage your team in frequent discussions to ensure alignment and gain insights, which will help you track and enhance your strategy's effectiveness.

If your digital strategy progress is difficult to track then you might want to conduct a self audit on the channels, assets and tools. Re-asses the KPI's (Key Performance Indicators) you are tracking. Define what success looks like. Whether it's website traffic, conversion rates, or social media engagement, having clear objectives and KPIs will provide you with a roadmap for tracking and evaluating progress. For example, if your objective is to increase website traffic, your KPIs might include metrics like organic search traffic, referral traffic, and page views. By setting specific targets for each KPI, you can track progress over time and identify areas for improvement.

Regularly Analyse Data: Set aside time on a regular basis to analyse the data collected from your analytics tools. Look for patterns, trends, and areas of opportunity that can inform your strategy adjustments and optimisation efforts.

Create a measurement plan 1. Contribution to business KPIs 2. Define how success looks like 3. Track KPis regularly Hire the right talent, educate your teams on digital measurement or use a consultant/ 3rd party data measurement service Plan to track, analyze and learn from results every week.

Define Clear Objectives: Start by clearly defining your objectives and key performance indicators (KPIs) for your digital strategy initiatives. Having specific, measurable goals will make it easier to track progress and identify areas for improvement.

If tracking and improving my digital strategy becomes challenging, my first step is to set clear, measurable goals. Defining success for each digital channel allows for focused efforts and measurable outcomes. For instance, in social media, goals might range from boosting follower count to enhancing engagement or increasing website traffic. I adhere to the SMART criteria to ensure goals are specific, measurable, achievable, relevant, and time-bound. This approach not only facilitates tracking progress with precision but also aids in making informed, data-driven adjustments to the strategy, ensuring continuous improvement and alignment with our overarching objectives

Utilise Analytics Tools: Take advantage of analytics tools and platforms to monitor the performance of your digital strategy efforts. Platforms like Google Analytics, social media insights, and marketing automation tools can provide valuable data on website traffic, engagement metrics, and campaign performance.

Enhancing your digital strategy involves more than just analyzing data; it requires actively engaging with your audience. Utilize surveys, feedback forms, and social media interactions to gather direct insights from your users. Pay attention to their needs, preferences, and pain points. This direct feedback is invaluable for adjusting your content, campaigns, and user experience to better meet audience expectations. Engaged audiences are more likely to convert and become loyal advocates for your brand.

1. Define the roadmap and KPIs based on business objectives 2. Define the cross functional governance boards with R&R and meeting frequency - steering committee: guidance, budget approval and accountability - Executing committee: execution and delivery responsibilities - Monitoring and Project management: Oversee, risk management and project management 3. Revisit roadmaps and strategy for continued alignment. Propose changes or reprioritise as required. The roadmap should not be a dead document and be updated as needed based on changing business needs and technology landscape. The driving force should be the business roadmap and not technology roadmap unless absolutely mandatory.

If your digital strategy is challenging to track and enhance, start by auditing regularly to spot trends and issues. ???♂? Set clear goals for what success looks like, providing a benchmark for progress. ?? Use digital tools effectively for analytics and automation. ?? Engage your audience to build loyalty and gather feedback. ?? Keep an eye on competitors to stay ahead of the curve. ?? Iterating and adapting ensures your strategy evolves with the digital landscape. ?? These steps can turn challenges into stepping stones for growth. Remember, adaptability is key! ??