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What do you do if your digital strategy career is at a crossroads?

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Navigating a career crossroads can be daunting, especially in the dynamic field of digital strategy. It's a pivotal moment that could define your professional trajectory for years to come. Whether you're facing industry changes, job dissatisfaction, or the desire for a new challenge, it's crucial to approach your next steps with a strategic mindset. By evaluating your current position, considering further education, expanding your network, exploring new industry sectors, and embracing flexibility, you can make informed decisions that align with your long-term career goals.

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Alessandro L.

I help you bootstrap marketing at scale | Digital Marketing
Sara Farhani

Senior Digital Marketing Specialist at Goldiran

1 Assess Status

Take a moment to reflect on your current situation. Are you feeling unfulfilled or stagnant in your digital strategy role? It's important to pinpoint what's driving your sense of being at a crossroads. Analyze your skills, achievements, and areas for growth. Understanding where you stand will help you determine what you need to change or improve to advance your career. Consider seeking feedback from peers or mentors to gain an external perspective on your professional standing.

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Alessandro L.

I help you bootstrap marketing at scale | Digital Marketing
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When your digital strategy career reaches a crossroads, start by conducting a thorough assessment of your current status. Reflect on your skills, achievements, and areas for growth. Consider the aspects of your work that you find most fulfilling versus those you find challenging or unsatisfying. Evaluate industry trends and the demand for various skills. This self-assessment will help you identify potential directions, whether it involves deepening your expertise in a niche area, pivoting to a related field, or seeking roles that offer broader responsibilities.

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Sara Farhani

Senior Digital Marketing Specialist at Goldiran
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I think a 360-degree view so that you can see the results of what you do from other people's point of view can be effective. Do not neglect the development of channels in the field of digital strategy. Strengthening creativity with solutions that exist and are usually provided by psychologists can also be very helpful.

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Corinna Klaes

Passionate Account Executive @SAS | Superwoman | Board Member, Bitkom CRM & Women in Digital Economy Working Groups | Supporting Female Brilliance | SAS Women Initiative Network Vice Chair | Ocean and Sports Enthusiast
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Determine the specific challenges or decisions you're facing in your career. Are you considering a change in direction, looking for advancement opportunities, or feeling stagnant in your current role? Research different paths within the digital strategy field. This might involve looking into specialized areas such as data analytics, UX/UI design, digital marketing, or emerging technologies like AI and blockchain. Consider how each option aligns with your skills and interests.

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2 Further Education

In the fast-evolving digital landscape, continuous learning is key. If you're feeling limited by your current knowledge or skills, consider further education. This could be formal education like a master's degree in digital marketing or certifications in specific tools or methodologies. Education can refresh your perspective, introduce you to the latest industry trends, and make you a more competitive candidate for future roles.

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Corinna Klaes

Passionate Account Executive @SAS | Superwoman | Board Member, Bitkom CRM & Women in Digital Economy Working Groups | Supporting Female Brilliance | SAS Women Initiative Network Vice Chair | Ocean and Sports Enthusiast
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Identify any gaps in your skills or knowledge that may be holding you back or limiting your options. Look for opportunities to upskill or reskill through online courses, workshops, certifications, or formal education programs.

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3 Expand Network

Your professional network is a valuable asset when at a career crossroads. Connect with colleagues, join professional associations, or attend industry conferences to meet new people and learn about different opportunities. Networking can open doors to job offers, collaborative projects, or mentorship relationships that can guide your career in new directions. Remember, it's not just about who you know, but who knows you and your capabilities.

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Corinna Klaes

Passionate Account Executive @SAS | Superwoman | Board Member, Bitkom CRM & Women in Digital Economy Working Groups | Supporting Female Brilliance | SAS Women Initiative Network Vice Chair | Ocean and Sports Enthusiast
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Seek out mentors who can offer guidance and advice based on their own experiences. Reach out to trusted colleagues, supervisors, or mentors for feedback on your performance and career aspirations. Their insights can help you gain perspective and identify areas for improvement.

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4 Explore Sectors

Digital strategy applies to various sectors, from technology startups to traditional corporations looking to innovate. If your career feels like it's plateauing, exploring different industries can be revitalizing. Each sector comes with unique challenges and opportunities for digital strategists. By understanding the nuances of different markets, you can find a niche that excites you and needs your expertise.

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Corinna Klaes

Passionate Account Executive @SAS | Superwoman | Board Member, Bitkom CRM & Women in Digital Economy Working Groups | Supporting Female Brilliance | SAS Women Initiative Network Vice Chair | Ocean and Sports Enthusiast
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If you're feeling stuck or unfulfilled in your current role, don't be afraid to consider making a change. This might involve seeking opportunities with a different company, transitioning to a new industry, or starting your own venture. Define clear, achievable goals for your career, both short-term and long-term. These goals can help guide your decision-making process and keep you focused on your objectives.

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5 Embrace Flexibility

In the digital world, adaptability is crucial. Embrace flexibility in both your mindset and your approach to career planning. Be open to roles that might not fit the traditional trajectory but offer growth potential. Consider contract work, freelancing, or consulting as ways to gain diverse experience and build a more robust portfolio. Flexibility can lead to unexpected opportunities that align better with your personal and professional aspirations.

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6 Strategic Shift

When you're at a crossroads, it's time for a strategic shift. Revisit your personal brand and online presence to ensure they reflect your career goals and highlight your expertise in digital strategy. Update your resume and LinkedIn profile with recent accomplishments and skills. A well-crafted personal brand can attract the right opportunities and position you as a thought leader in the digital strategy space.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Corinna Klaes

Passionate Account Executive @SAS | Superwoman | Board Member, Bitkom CRM & Women in Digital Economy Working Groups | Supporting Female Brilliance | SAS Women Initiative Network Vice Chair | Ocean and Sports Enthusiast
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Make a decision: Once you've weighed your options and gathered relevant information, make a decision on the direction you want to take your career. Keep in mind that it's okay to change course if your goals or interests evolve over time.

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What do you do if your digital strategy career is at a crossroads?

1

2

3

4

5

6

7

1 Assess Status

2 Further Education

3 Expand Network

4 Explore Sectors

5 Embrace Flexibility

6 Strategic Shift

7 Here’s what else to consider

Digital Strategy

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What do you do if your digital strategy career is at a crossroads?

1

2

3

4

5

6

7

1 Assess Status

2 Further Education

3 Expand Network

4 Explore Sectors

5 Embrace Flexibility

6 Strategic Shift

7 Here’s what else to consider

Digital Strategy

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