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What do you do if your digital marketing campaigns are not generating leads?

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If you are spending time and money on digital marketing campaigns, but not seeing any leads or conversions, you might feel frustrated and confused. What are you doing wrong? How can you fix it? In this article, we will share some tips and strategies to help you diagnose and improve your digital marketing performance. Whether you are using email, social media, content, or paid ads, you can apply these steps to optimize your campaigns and generate more leads.

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Karly Scott

Manager of Strategy at Logical Position

1 Identify your goals and metrics

Before you launch any digital marketing campaign, you need to have a clear idea of what you want to achieve and how you will measure it. Your goals should be specific, measurable, achievable, relevant, and time-bound (SMART). For example, instead of saying "I want more traffic", say "I want to increase organic traffic by 20% in the next three months". Your metrics should be aligned with your goals and reflect the actions that matter to your business. For example, if your goal is to generate leads, you might track metrics such as click-through rate, landing page conversion rate, or lead quality score.

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Karly Scott

Manager of Strategy at Logical Position
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Before you can even begin to advertise, you need to identify you goals and the KPIs that align with those goals. This is the foundation of a marketing strategy. If you don't know your goals and KPIs, it's like saying you're going to go on a trip without knowing the destination. Once you have your destination, you can look at a map to figure out how you're going to get there. Some questions you can ask yourself to help identify your goals include: - Am I looking to generate leads, sales, awareness or engagement? - What are my margins? - What is the lifetime value of a customer? - What key actions am I hoping customers will take? Start by figuring out where you want to go! -

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Thiago Mendes

Digital Marketing | E-commerce | Digital Transformation | Growth | Marketing | CRM | Media
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Primeiro de tudo é essencial definir objetivos e estudar o segmento, público alvo e também a estratégia e execu??o dos seus principais concorrentes. Depois disso, definir metas e os principais indicadores que utilizará para aferir seus resultados. Nesse início também colocarmos os primeiros criativos de acordo com os objetivos (importante ter varia??es para termos melhoria contínua).

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2 Analyze your data and performance

Once you have your goals and metrics set, you need to collect and analyze your data to see how your campaigns are performing. You can use tools such as Google Analytics, Facebook Insights, or HubSpot to track and report your data. Look for patterns, trends, and insights that can help you understand what is working and what is not. For example, you might find that your email open rate is high, but your click-through rate is low. This could indicate that your subject lines are catchy, but your content or offer is not compelling enough.

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Karly Scott

Manager of Strategy at Logical Position
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Once you understand what metrics are important to your business, you need to analyze what the data is telling you. Data tells a story, and it's important to be able to decipher that story to action strategies that will move the needle for your business. It's vital to look at the data from different angles, as well to ensure you are identifying patterns and trends and avoiding overreacting to a small data set. Fixating on a small data set or a single data point can lead to poor decision making. Ensure you have statistically significant data and multiple data points to tell that story before actioning a shift in strategy. Advertising takes time!

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3 Test and optimize your campaigns

Based on your data analysis, you can identify the areas that need improvement and test different variations to see what works better. You can use methods such as A/B testing, multivariate testing, or split testing to compare different versions of your campaigns and measure their impact. For example, you might test different headlines, images, copy, or calls to action on your landing pages and see which one generates more leads. You can also test different segments, channels, or platforms to see where your audience is most responsive and engaged.

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Karly Scott

Manager of Strategy at Logical Position
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Once you understand what story your data is telling you, it's time to optimize, test and action new strategies. Marketing is never a set it and forget it situation, and most platforms are ever evolving. Some examples of tests you can run on Google Ads as an example include: - Copy test - Bidding method testing - Campaign structure changes - Match Type testing - Brand lift tests - Audience testing - Campaign expansion testing Keep in mind, not all tests are going to be positive. However, do not let that discourage you from continuing to test and refine your build. Testing is all about discovering what is and is not working for you to ensure you have the best strategy in place for your brand.

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4 Learn from your competitors and best practices

Another way to improve your digital marketing campaigns is to learn from your competitors and best practices. You can use tools such as SEMrush, Moz, or BuzzSumo to research and analyze your competitors' strategies, keywords, content, and ads. You can also follow industry leaders, blogs, podcasts, or courses to stay updated on the latest trends, tips, and techniques. You can use these sources as inspiration and benchmarks, but do not copy them blindly. Instead, adapt them to your own goals, audience, and brand.

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5 Experiment and innovate

Finally, you can boost your digital marketing campaigns by experimenting and innovating. Do not be afraid to try new things, test new ideas, or explore new opportunities. You might discover new ways to reach, attract, or convert your audience. You might also find new tools, platforms, or formats that can enhance your campaigns. For example, you might try using video, interactive content, chatbots, or podcasts to deliver your message and offer value. You might also try using influencer marketing, user-generated content, or viral campaigns to generate buzz and referrals.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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David Steele

freelance digital marketer and web designer
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If one isn't generating leads they must first analyze the data then see see what their competitors are doing experiment and innovate.

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What do you do if your digital marketing campaigns are not generating leads?

1

2

3

4

5

6

1 Identify your goals and metrics

2 Analyze your data and performance

3 Test and optimize your campaigns

4 Learn from your competitors and best practices

5 Experiment and innovate

6 Here’s what else to consider

Marketing

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What do you do if your digital marketing campaigns are not generating leads?

1

2

3

4

5

6

1 Identify your goals and metrics

2 Analyze your data and performance

3 Test and optimize your campaigns

4 Learn from your competitors and best practices

5 Experiment and innovate

6 Here’s what else to consider

Marketing

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