What do you do if your design isn't resonating with your audience?

It's one thing to create designs but it's best to create designs that solves the problem and purpose it was made for. That's why you must always research your audience, Audience here means the end users of your creative work. Know how they respond to different styles of designs, the styles that attracts their attention most and keeps them to use the CTA. Once you understand all of these, you'll be able to strategize on what works

If your design isn't resonating with your audience, here are some steps to take: -Gather feedback from your target audience through surveys or interviews. -Analyze feedback to identify areas where the design may be falling short. -Conduct A/B testing to experiment with different design elements. -Revisit audience research to ensure a deep understanding of their needs. -Tailor the design to address specific audience preferences and motivations. -Seek outside perspectives or consult with colleagues for fresh insights and ideas. By following these steps, you can iteratively improve your design to better connect with your audience.

Iteration is part of the process that leads the designer to deliver a good quality of product. You should bring your findings to your team and allow them to give their feedback. The mindset is important here because this moment is not to judge anyone but to bring something better to the market. When communicating your findings in order to get more feedback, show to your team that you are willing to listen and make some changes to the product. The iteration is helping the designer to reduce the risk and to devise with efficiency.

A designer should be ready to learn at every stage of the design process. You may learn some new user needs. For that, you need to adapt your design according to the needs of your users first and then according to the business needs. Those are learning process and can be really positive when combined with the todays trends that are uplifting the value of the design in the market. Be ready to use new techniques and tools in order to stay up to date and to serve more your users. Stay updated by conducting a competitor audit so that you see what your competitors are using to address the pain points of their users.

Sometimes being ahead of the trend means your audience is not quite ready for what you are presenting. You will likely not experience that same resonance you might be used to right away, as your audience takes in and considers the concepts you are introducing to them.