What do you do if your decision making is affecting your brand positioning in the market?

hen your decision-making starts to impact your brand positioning in the market negatively, it's crucial to take a structured approach to address and rectify these issues. Begin by quantitatively and qualitatively assessing how your decisions have affected your brand. Look at changes in sales figures, market share, customer loyalty metrics, and brand perception surveys. This step helps you understand the severity and scope of the impact.

If you are creating, you must not have any preconceptions. your final consumer may be a little different from your target. you have the possibility to adjust your positioning. adapt your offer for several types of customer.

When evaluating the impact of your decisions on brand positioning, ensure compliance with all relevant laws and regulations. Consider legal implications such as consumer protection laws, advertising standards, data privacy regulations, and intellectual property rights to avoid legal issues stemming from your actions.

Sometimes your product evolves differently compared to your target. for example, Lacoste who had to review their positioning and addressing. the sales were there but the target had been poorly identified.

During the process of identifying reasons behind changes in brand positioning, be mindful of legal risks. Investigate factors like market competition, industry trends, and customer preferences while adhering to antitrust laws, trade secrets protection, and fair competition practices to stay within legal boundaries.

Check if your recent decisions align with your brand’s core values and the promises you make to your customers. Misalignment can often lead to negative perceptions and decreased customer trust. Realigning your actions with your brand values can help restore integrity and market position.

When reviewing core values, ensure that your brand's messaging and actions comply with legal standards. Avoid making false or misleading statements about your products or services, adhere to truth-in-advertising laws, and ensure that your brand's practices align with consumer protection regulations and industry standards.

At this stage, an internal and external audit must be carried out. perceptions are different and the variables are sometimes difficult to see. your vision may be different from that of your team, because you do not experience the same things. your teams directly in contact with your customers.

When engaging with customers, respect their rights and privacy. Obtain necessary consent for data collection and use, adhere to data protection laws, and maintain transparency in your communications. Avoid deceptive marketing practices and ensure that customer interactions comply with applicable laws and regulations.

You need to have an authentic exchange with your customers. and not do it for communication. some companies ask for advice without taking it into consideration. it is important to have a pool of loyal customers.

Based on the insights gained from the previous steps, adjust your business strategies. This could involve altering your marketing approach, revamping products or services, or improving customer service. Ensure that all new strategies are likely to resonate well with your target audience and reinforce your desired brand positioning.

If your decision-making impacts your brand positioning, adjust your strategy by prioritizing alignment with your brand's core values and long-term vision. Regularly assess market trends, consumer preferences, and competitor strategies. Be proactive in responding to changes, whether through product innovation, marketing initiatives, or customer engagement. Continuously monitor and measure the effectiveness of your strategy, making necessary adjustments to maintain a strong brand position. Stay adaptable and agile, ready to pivot when needed to ensure your brand remains relevant and competitive in the market.

Don't be afraid to take risks. if necessary, make profound changes in order to affirm the rupture. the leader must be inspiring and disruptive. otherwise you could just be the challenger.

When adapting your brand strategy, consider legal implications related to product development, pricing, marketing, and distribution. Ensure compliance with product safety regulations, pricing laws, advertising guidelines, and contractual obligations with suppliers, distributors, and partners

During the monitoring of progress, continue to stay informed about legal developments that may impact your brand. Monitor industry regulations, changes in consumer rights, and legal challenges faced by competitors. Stay proactive in addressing any legal issues that arise and seek legal advice when needed to ensure compliance and mitigate risks.