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What do you do if your current SEM tools are not giving you the results you need?

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When your current Search Engine Marketing (SEM) tools aren't delivering the desired outcomes, it can be frustrating and concerning. SEM, which includes strategies like pay-per-click (PPC) advertising and ensuring your content appears prominently in search engine results, is crucial for online visibility. If your tools aren't up to par, you're likely missing out on valuable traffic and potential conversions. It's essential to take a step back, assess your current strategies, and determine what changes need to be made to improve your results.

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Abdul Malik I

Performance Marketing Specialist | B2B & B2C | Google Ads | LinkedIn Ads | Meta Ads | X (Twitter) Ads | SEO | ASO |…
Tolulope Ajibade ACIM

Head of PPC at Prestige Gifting | Performance Marketing Specialist?? | Uncovering Advanced Google Ads Strategies ?? |…
Marta álvarez Martín

CMO || Senior Paid Media & CRO Specialist || Performance Marketing

1 Evaluate Goals

To address underperforming SEM tools, start by revisiting your marketing goals. Are they specific, measurable, achievable, relevant, and time-bound (SMART)? Ensure that your objectives align with your SEM strategies. If there's a disconnect, it's time to redefine your goals or adjust your tools to better suit them. Remember, SEM is not just about increasing traffic; it's about attracting the right kind of traffic that will convert into customers.

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Abdul Malik I

Performance Marketing Specialist | B2B & B2C | Google Ads | LinkedIn Ads | Meta Ads | X (Twitter) Ads | SEO | ASO | 5.7+ Years of Experience | 14K+ Followers
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Evaluate Performance: Assess the performance of your SEM campaigns and determine which specific metrics or areas are not meeting expectations. Identify Limitations: Identify any limitations or shortcomings of your current SEM tools that may be hindering their effectiveness in achieving your goals. Research Alternatives: Research and explore alternative SEM tools available in the market that offer features and capabilities better suited to your needs and objectives. Test New Tools: Select a few promising SEM tools and conduct thorough testing or trials to evaluate their performance and suitability for your campaigns. Seek Expert Advice: Consult with SEM experts or industry peers to gather recommendations and insights on effective SEM tools

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2 Analyze Data

Next, dive deep into your SEM data. Look at metrics like click-through rates (CTR), cost per click (CPC), conversion rates, and quality score. A drop in these metrics could indicate issues with your keywords, ad copy, or targeting settings. Use this analysis to pinpoint where your SEM campaign is faltering. Without data-driven insights, it's nearly impossible to make informed decisions about how to improve your SEM performance.

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Tolulope Ajibade ACIM

Head of PPC at Prestige Gifting | Performance Marketing Specialist?? | Uncovering Advanced Google Ads Strategies ?? | Meta Certified?? | CIM ACIM Member
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Data analysis can help you pinpoint specific problems in your campaign, such as low click-through rates (CTR), high bounce rates, or low conversion rates. Understanding where the issues lie is the first step in addressing the problem. It can also reveal which ads are not resonating with users. This insight allows you to tweak ad copy, design, and calls to action to better align with what your audience is looking for. For advertisers running A/B tests, it can help determine which variations are performing better. This can guide you in making data-driven decisions to optimise your campaigns continuously.

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3 Refresh Keywords

Keywords are the linchpin of SEM. If your tools aren't yielding results, reassess your keyword strategy. Are you targeting the right keywords for your audience and business goals? It might be time to conduct new keyword research to uncover fresh opportunities or refine your current list. Remember to consider search intent and competition for keywords; this can make a significant difference in your campaign's effectiveness.

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4 Optimize Ads

Crafting compelling ad copy is critical for SEM success. If your ads aren't converting, it may be time to optimize them. Test different headlines, descriptions, and calls to action (CTAs). A/B testing can be particularly useful here, allowing you to compare different versions of your ads to see which performs better. Always keep your target audience in mind and ensure that your ads speak directly to their needs and pain points.

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5 Upgrade Tools

Sometimes, the issue may lie with the limitations of your current SEM tools. If they lack advanced features or don't integrate well with other platforms you use, consider upgrading to more sophisticated options. The right tools should offer comprehensive analytics, automation capabilities, and customization options that align with your unique business needs and marketing objectives.

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6 Seek Expertise

If you've tried all the above steps and still aren't seeing improvements, it might be time to seek external expertise. SEM is a complex field, and there's no shame in asking for help from professionals who specialize in this area. An expert can provide a fresh perspective, identify issues you might have overlooked, and suggest innovative strategies to enhance your SEM efforts.

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Marta álvarez Martín

CMO || Senior Paid Media & CRO Specialist || Performance Marketing
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También hay que tener en cuenta que las campa?as de marketing digital no siempre resultan rentables para todos los productos o servicios. Otras veces, la rentabilidad se adquiere a mayor volumen de inversión, por lo que si no estás capacitado para ello puedes probar con otro tipo de publicidad más acorde a tus posibilidades y objetivos.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Oscar Perez Ortiz

Optimizaciòn para motores de bùsqueda (SEO), Growth Hacker, Content Marketer
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Primero tienes que revisar si el problema son las herramientas o es la estrategia que estás llevando. Es muy sencillo saber si el problema está en las herramientas, lo vas a saber porque las herramientas que usas no te están entregando la big data que necesitas para hacer bien las cosas. Si este es el caso entonces debes cambiar las herramientas inmediatamente; personalmente recomiendo SEMRush, es la herramientas completa más actualizada. Si las herramientas funcionan bien pero aún así las campa?as fallan entonces debes realizar una auditoría a cada uno de los grupos de anuncios, encontrar los errores, corregirlos y, de ser necesario comenzar una nueva estragia con diferentes campa?as y debes hacerlo rápido; antes de que sea tarde.

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What do you do if your current SEM tools are not giving you the results you need?

1

2

3

4

5

6

7

1 Evaluate Goals

2 Analyze Data

3 Refresh Keywords

4 Optimize Ads

5 Upgrade Tools

6 Seek Expertise

7 Here’s what else to consider

Search Engine Marketing (SEM)

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What do you do if your current SEM tools are not giving you the results you need?

1

2

3

4

5

6

7

1 Evaluate Goals

2 Analyze Data

3 Refresh Keywords

4 Optimize Ads

5 Upgrade Tools

6 Seek Expertise

7 Here’s what else to consider

Search Engine Marketing (SEM)

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感谢您的反馈

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