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Last updated on 2024年5月14日

What do you do if your CSR role requires navigating difficult conversations assertively?

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In your role in Corporate Social Responsibility (CSR), you'll often find yourself in situations that require delicate navigation and assertive communication. These situations could range from addressing environmental concerns with stakeholders to discussing ethical practices within your company. Assertiveness in CSR is about maintaining a balance between being respectful and being clear and firm about your company's social responsibilities. By keeping conversations focused on facts, goals, and shared values, you can guide these discussions towards positive outcomes while upholding your company's commitment to social responsibility.

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Sergio Gómez Marín

DirCom & RSC en Gestaner

1 Prepare Well

Before entering any challenging conversation, thorough preparation is your best ally. Understand the facts, anticipate counterarguments, and know your objectives. By preparing, you can approach the conversation with confidence and clarity. Remember, the goal isn't to win an argument but to communicate your company's CSR stance effectively. This means being ready to explain complex concepts like sustainability or fair trade in a way that resonates with your audience's values and interests.

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2 Listen Actively

Listening is just as important as speaking when it comes to assertiveness. Pay close attention to what others are saying without interrupting. This shows respect and allows you to understand their perspective better. By actively listening, you can identify common ground and use it as a foundation for building consensus. Remember, assertive communication isn't about imposing your views but about creating a dialogue where all voices are heard and considered.

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3 Stay Calm

Maintaining composure is crucial when navigating tough conversations. Keep your emotions in check and respond thoughtfully rather than reactively. This doesn't mean suppressing your feelings; it means expressing them in a controlled manner. A calm demeanor helps keep the discussion professional and focused on the issues at hand. It also demonstrates that you're in control, which can encourage others to take your points more seriously.

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4 Be Clear

Clarity is key in assertive communication. Articulate your points concisely and avoid jargon that might confuse non-experts. When you speak clearly and directly, you reduce the chances of misunderstandings and reinforce the importance of your message. It's also helpful to use "I" statements to express your thoughts and feelings without sounding accusatory, which can help maintain a constructive atmosphere during difficult discussions.

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Sergio Gómez Marín

DirCom & RSC en Gestaner
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En estos casos es muy importante mantener una comunicación clara y asertiva. Esto significa expresar tus puntos de manera directa y respetuosa, escuchando activamente y validando las preocupaciones de los demás. La asertividad también implica establecer límites claros y mantener la integridad, lo que puede ayudar a navegar por estas conversaciones con confianza y eficacia, asegurando que se respeten tanto tus necesidades como las de los demás.

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5 Offer Solutions

When facing resistance or criticism, it's tempting to become defensive, but try to focus on offering solutions instead. By presenting actionable steps or compromises, you demonstrate a commitment to moving forward positively. This approach not only shows leadership but also encourages collaboration, as it invites others to contribute their ideas and work together towards a common goal.

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Nadia Paleari

Sustainability Strategist | Advisory on ESG Reporting & Compliance | Climate Policy Specialist | Speaker on Transition & Innovation | UNCTAD Youth Representative | EU Clima Pact Ambassador
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When you're in a CSR role, really listening to others helps you find common ground even during tough discussions. This approach not only demonstrates respect and understanding for differing viewpoints but also helps in identifying mutual interests and areas where consensus can be built. From this foundation of shared understanding, it becomes more effective to shift focus from merely discussing problems to proposing practical solutions. By suggesting actionable steps that address concerns while advancing CSR goals, you demonstrate a commitment to constructive and forward-thinking outcomes. It can change the whole dynamic of the conversation and lead to real progress.

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6 Follow Up

After a challenging conversation, it's important to follow up to ensure that any agreements are acted upon and to address any lingering concerns. This could be as simple as sending a summary email or setting up another meeting to check on progress. Following up shows that you are committed to the CSR objectives discussed and value the input of everyone involved. It also helps to solidify relationships and build trust for future interactions.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Jessica Pantages

Marketing & Communications Executive | Chief Storyteller | Customer Champion | Change Catalyst | Business Builder
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Look for areas of agreement or common ground to Try to establish a basis for mutual understanding and collaboration. Acknowledge shared goals or values that can be used as a foundation for finding solutions.

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What do you do if your CSR role requires navigating difficult conversations assertively?

1

2

3

4

5

6

7

1 Prepare Well

2 Listen Actively

3 Stay Calm

4 Be Clear

5 Offer Solutions

6 Follow Up

7 Here’s what else to consider

Corporate Social Responsibility

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What do you do if your CSR role requires navigating difficult conversations assertively?

1

2

3

4

5

6

7

1 Prepare Well

2 Listen Actively

3 Stay Calm

4 Be Clear

5 Offer Solutions

6 Follow Up

7 Here’s what else to consider

Corporate Social Responsibility

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感谢您的反馈

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