What do you do if your crisis communication plan needs to incorporate new technology?

Depending on the potential impact or risks that a crisis can cause to your business, you might need to communicate swiftly and efficiently. Assess your current crisis communication plan, including the platforms that you intend to use to reach your major stakeholders. While technologies can help you in achieving your goals, do not overlook the importance of ensuring that the tools align with your strategy and that recipients are adequately trained to use or adapt to them. For example, if you are considering implementing a new platform, think about conducting a simulation to ensure preparedness.

It is critical to collaborate with your technologists to understand your organizational platforms and capabilities so you can leverage them for timely communications that reach team members where they are.

To incorporate new technology into your crisis communication plan: Assess the need and research solutions. Test, train, and integrate technology. Update regularly and monitor performance. Review and improve after each crisis.

Cuando se presenta una crisis, el factor tiempo es fundamental y probablemente no podrás emprender un proceso de evaluación de necesidades y herramientas, hacer pruebas, etc. Cada minuto cuenta y el silencio también comunica, así que ?manos a la obra! si no tomaste las medidas antes, ve con los expertos y haz la mejor inversión: consultorías premium. Los consultores viven a diario el manejo de crisis, recurre a ellos y aprovecha de dise?ar el protocolo correcto para futuras situaciones, incluidas las herramientas tecnológicas necesarias. Maneja prioridades y se rápido, no te quedes en parálisis por análisis, ocúpate de gestionar la crisis, hacer control de pérdidas y en paralelo blindar tus protocolos de actuación para futuras situaciones.

O meu Plano de Comunica??o de crise deve contemplar o uso das novas tecnologias na capacidade de resposta imediata à crise, incluindo o treinamento da minha equipa de comunica??o de crise. As novas tecnologias dever?o igualmente ser usadas para um rápido feedback da crise, comunica??o a todas as partes envolvidas por exemplo.

Researching tools for your crisis communication plan that incorporate new technology involves several steps: -Identify Needs: Understand specific requirements. -Conduct Market Research: Seek out technology providers. -Evaluate Features: Assess tools based on features. -Consider Compatibility: Ensure compatibility with existing infrastructure and workflows. -Assess Reliability and Support: Research reliability, performance, and customer support. -Check Compliance and Security: Verify compliance with regulations and security measures. -Explore Pricing and ROI: Compare pricing models and consider long-term ROI. -Trial and Demo: Take advantage of trials or demos. -Seek Recommendations: Consult peers, experts, or consultants.

Evaluate various technologies through vendor demos and user reviews. Choose solutions that align with crisis communication needs and budget constraints. (metric: technology adoption rate). For instance, explore AI-driven chatbots for real-time customer support during crises, achieving a 25% reduction in response time.

Lorsque la crise est présente, il faut chercher à apporter les réponses par graduation. L'on a, par conséquent, besoin de rentrer de plain-pied dans le monitoring des médias, pour voir comment ils présentent la situation, et évaluer quelles sont les données réelles que l'on possède? Comment réagir et avec quels moyens ? Ensuite est le deuxième niveau. C'est dans cette phase cruciale qu'intervient cette question des outils de communication, car ils sont déterminés en fonction du niveau de crise, et des délais. Quand, la situation s'empire, la crise impose des outils pragmatiques, efficients, fiables, c'est-à-dire qui peuvent susciter une certaine confiance, et éventuellement un début de sérénité. On les retrouve plus dans la technologie.

Im Krisenfall muss alles sehr schnell gehen. Idealerweise ist ein Monitoring bereits aufgesetzt und es bestehen interne Krisenpl?ne (Kommunikation & Ansprechpartner*innen). Deswegen sollten Recherchetools so früh wie m?glich genutzt und laufend gepflegt werden. Bei der Wahl des Tools ist die wichtigste Frage die nach Plattformen. Wo kommuniziert die Zielgruppe? über welche Kan?le wird die Krise geteilt? Social Media, News, Blogs, Foren oder Stakeholder-Gruppen? W?hlen sie das Tool aus, dass die bestm?gliche Abdeckung der relevanten Kan?le bietet.

A área de comunica??o n?o pode ser uma ilha isolada. Deve estar conectada com todos os departamentos das empresas e sempre recebendo boas dicas e informa??es de outros colaboradores sobre as mais recentes tecnologias que podem ser aplicadas ao momento de gerenciar uma crise.

1. Utilize Crisis Management Software: Integrate specialized software platforms that streamline communication, track incidents in real time, and facilitate coordinated responses. For instance, platforms like Noggin or Everbridge offer features such as mass notification, incident reporting, and resource management. 2. Leverage Social Media Monitoring Tools: Incorporate tools like Hootsuite or Sprout Social to monitor social media platforms for real-time updates during crises. These tools allow organizations to track mentions, analyze sentiment, and engage with stakeholders promptly, enhancing the effectiveness of crisis communication strategies.

Automated notification is vital. Systems that sense, identify, and provide stakeholder-wise appropriate intimation of crises upon occurrence in one smoothly coordinated automated arc greatly enhance the reliability, efficiency, and efficacy of the crisis communication process. Timely updates to key stakeholders as soon as any significant aberration is identified helps build trust and minimise scope of compounding and lasting damage.

Develop a detailed implementation roadmap outlining integration steps (how). Train staff on new technologies and update crisis communication protocols accordingly. (metric: system compatibility). For example, incorporate mass notification systems to disseminate urgent updates across multiple channels, resulting in a 40% increase in message reach during crises.

Incorporating new technologies into our crisis communication plan within the Scrum framework requires a strong focus on team training. Mastery of these tools is crucial for agile crisis management. I prioritize comprehensive training sessions covering tool fundamentals, practical applications, and crisis response strategies tailored to our Scrum environment. Clear documentation serves as a valuable reference, while establishing support channels ensures quick resolution of any issues that may arise. By emphasizing training, documentation, and support, I empower our Scrum team to leverage new technologies efficiently, enhancing our crisis response capabilities and adaptability.

Pour faire face aux crises, il faut toujours disposer d'équipes de très haut niveau, capable de réagir de toutes urgences. Cette capacité ne se décrète pas. Elle se prépare, constamment dans la durée, pour anticiper. La formation en continu est le socle de l'efficacité des équipes de communication, face à des situations inattendues. Lorsqu'elles sont bien formées, le dispositif est huilé, et dès que la crise est présente, il se déploie sans problème, car les acteurs ma?trisent les étapes, par le renforcement, allant de la coordination, à la mise en place des canaux, outils, en passant par les responsabilités personnelles en fonction des profils, jusqu'à l'assistance, la documentation, les étapes d'actions, et de supervisions.

Treinamento é uma ferramenta fundamental para toda e qualquer equipe. Grupos que trabalham com gerenciamento de crise devem ser constantemente atualizados. Talvez nem todos tenham facilidade para utilizar a nova tecnologia e precisam de mais tempo para o pleno entendimento, ent?o se faz necessário a revis?o e acompanhamento da equipe.

Before any crisis occurs, I prioritize testing our updated communication system. By simulating various scenarios and utilizing new technology as if it were a real event, we identify issues, ensure everyone knows their role, and build team confidence. Testing not only fine-tunes our system but also strengthens our readiness to effectively manage crises.

Mettre à l'épreuve le schéma prévu en cas de survenue d'une crise est important. Cette phase doit être constante. Elle doit parachever les formations ponctuelles dispensées aux membres de l'équipe de communication, mais aussi, elle doit être constamment répétée, pour qu'ils soient prêts en cas d'urgence. Ce faisant, les possibilités s'offrent d'améliorer constamment les schémas avec de nouvelles idées, outils, de rendre fluides les interventions, et d'être s?r que chacun ma?trise sa partition. Il faut aussi avoir plusieurs schémas d'intervention, qui peuvent s'adapter à des scénarii différents, et être prêts techniquement, et effectivement à la réalisation de chacun, en fonction de celui qui est mieux adapté pour faire face à la situation.

Conduct thorough testing of technology functionality and user proficiency (metric: system reliability). Identify and address any potential issues or gaps in the system before deployment. For instance, simulate crisis scenarios to evaluate the effectiveness of automated response systems, achieving a 95% accuracy rate in delivering critical information.

To avoid any miscommunication or confusion, any system needs to be tested and streamlined before it's used in any real situation, it will also train and help integrate any new features that may have been overlooked.

O monitoramento é importante para avaliar o grau de compreens?o de toda a equipe. Cabe ao gestor avaliar se a equipe absorveu corretamente o uso da nova tecnologia e se for o caso dar um passo atrás e refazer o treinamento com foco nos pontos que precisam ser retomados.

In crisis communications, timing is everything, so when adopting any new tools, make sure it’s not just for the sake of having a fancy new toy, but will make the process more streamlined. Any technology should be adaptable, and user-friendly for all members of a cross-functional issues management team. Communications leaders should continue to gauge value from the perspectives of efficiency and effectiveness, as well as adaptability. If it becomes too inefficient to train people, or if it puts at risk the ability to share information, make real-time assessments, and implement swiftly, it may not be worth it to use. Sometimes the good old “crisis management playbook” is worth its weight in gold.

A prática do PDCA (PLAN-DO-CHECK-ADJUST- Planejar-Fazer-Verificar-Ajustar) é perfeita justamente para manter o ciclo do trabalho sempre atualizado e melhorado. Os pontos que precisam ser melhorados devem receber especial aten??o.