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What do you do if your creative team is resistant to integrating new technology?

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Navigating the hurdles of introducing new technology to a creative team can be a daunting task. Resistance often stems from a fear of the unknown or a belief that current methods are sufficient. However, integrating new technology is crucial for staying competitive and fostering innovation. The key is to approach the situation with empathy, understanding, and a clear strategy that highlights the benefits while addressing the concerns of your team. By engaging with your team and providing the necessary support, you can help them embrace change and unlock new levels of creativity and productivity.

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1 Understand Hesitation

When your creative team balks at the idea of new technology, it's essential to understand the root of their hesitation. Often, resistance is less about the technology itself and more about fear of change, potential job displacement, or lack of confidence in learning new systems. Engage in open conversations to uncover specific concerns. Assure them that their skills are valued and that the technology is a tool to enhance their work, not replace it. Empathetic listening can turn resistance into cooperation.

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Jessica Banaghan

Marketing Manager | Hospitality | Creativity + Innovation
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As a creative or someone who works in marketing, there has been a massive increase in tech. Not only that but an increase in needing to upskill in this space. There are now a wide variety of tools, some helpful and some not so helpful. But, there are tools out there you need to try. Sadly, marketing is changing and it always changes. I think when you enter this space, like an industry, change does happen. You and your team need to always know that it's ok to be hesitant but it takes time to cooperate with new tech and also adjust to change.

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2 Showcase Benefits

To convince your creative team to adopt new technology, you must clearly articulate its benefits. Show how it can streamline workflows, enhance creativity, and lead to better outcomes. Use real-world examples that relate to their daily tasks to illustrate improvements in efficiency and quality. When the team sees how the technology can make their work easier and more impactful, they may be more open to giving it a try.

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3 Provide Training

A significant barrier to technology adoption is the fear of not being able to master it. To alleviate this, offer comprehensive training sessions tailored to different learning styles and skill levels. Ensure that everyone has access to resources and support throughout the learning process. By investing in your team's education, you demonstrate commitment to their growth and confidence in their ability to adapt.

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4 Pilot Programs

Introducing new technology through a pilot program can be an effective way to ease your team into change. Select a small group of willing participants to test the technology and provide feedback. This approach allows for adjustments before a full rollout and helps create internal champions who can advocate for the technology's benefits based on their firsthand experience.

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5 Address Concerns

Resistance often persists because of unaddressed concerns. It's crucial to listen actively and respond to feedback from your team. If they worry about the technology's reliability or relevance, provide evidence of its success in similar environments. By respectfully addressing concerns and involving the team in decision-making, you build trust and reduce resistance.

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Margarita Jauregui

Cofundadora de Big Mind - Inteligencia de mercado y estrategia digital para Micro y Peque?as Empresas
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Empatizar. Al igual que hay que empatizar con los clientes externos de una organización, independientemente del tama?o de los equipos de trabajo (los expertos en talento humano saben más), hay que empatizar con el equipo primero. Tal cual dice la frase: "si cuidas a tu cliente interno, ellos cuidarán a tus clientes externos". Es una constante el buscar la productividad en el trabajo, pero, es importante identificar si es el momento adecuado para implementar la tecnología que permitirá alcanzar mayor eficiencia. Es indispensable y necesario probar, ajustar y optimizar el proceso, pero si no es el momento, puede quedar como una herramienta más subutilizada.

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6 Celebrate Success

As your team begins to see positive results from the new technology, celebrate these successes. Recognition not only boosts morale but also reinforces the value of embracing change. Share success stories where the technology has enhanced creativity or efficiency, and acknowledge those who have made significant strides in using it. This positive reinforcement can inspire others to follow suit and integrate the new tools into their work more fully.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What do you do if your creative team is resistant to integrating new technology?

1

2

3

4

5

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1 Understand Hesitation

2 Showcase Benefits

3 Provide Training

4 Pilot Programs

5 Address Concerns

6 Celebrate Success

7 Here’s what else to consider

Creativity Skills

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What do you do if your creative team is resistant to integrating new technology?

1

2

3

4

5

6

7

1 Understand Hesitation

2 Showcase Benefits

3 Provide Training

4 Pilot Programs

5 Address Concerns

6 Celebrate Success

7 Here’s what else to consider

Creativity Skills

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