What do you do if your Creative Strategy team is full of high performers?

1 Nurture Growth

When your creative strategy team consists of high performers, it's crucial to focus on their professional growth to prevent stagnation. Providing opportunities for skill enhancement and career development is essential. Encourage them to take on new challenges that align with their interests and professional goals. This could include leading a high-stakes project, mentoring junior team members, or participating in industry conferences. By investing in their growth, you not only help them advance their careers but also benefit your organization with their enhanced skills and renewed motivation.

3 Set Challenges

One way to keep high performers engaged is by setting challenges that push their creative boundaries. Assign projects that require them to think outside the box or use their skills in new ways. These challenges should be attainable yet demanding, prompting team members to stretch their abilities and innovate. Recognize the achievements that come from these challenges to reinforce their value to the team and the organization. This not only keeps your team members motivated but also ensures a constant influx of fresh ideas.

4 Offer Autonomy

High performers thrive on autonomy. Trusting them with the freedom to manage their projects and make decisions can lead to higher job satisfaction and better results. Set clear expectations and provide the resources they need, but allow them to approach tasks in their own way. Autonomy empowers your team to take ownership of their work, which can lead to increased innovation and productivity. It's a delicate balance, but when done right, it can significantly boost the performance of your creative strategy team.

5 Recognize Success

Recognition is a powerful motivator, especially for high achievers. Make sure to acknowledge the successes and contributions of your team members both publicly and privately. This can be through formal recognition programs, shout-outs in team meetings, or even simple thank-you notes. Personalized recognition that reflects an understanding of each team member's unique contributions can be particularly impactful. This not only reinforces their value to the team but also encourages continued excellence.

6 Maintain Balance

Finally, maintaining a healthy work-life balance is essential, especially for high performers who may be prone to burnout. Encourage your team to take time off when needed and to pursue interests outside of work. This can help prevent burnout and keep creativity flowing. Additionally, ensure that workloads are manageable and that expectations are reasonable. A balanced team is a sustainable one, and sustainability is key to long-term success in creative strategy.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?