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What do you do if your Creative Strategy skills need a strong portfolio to showcase?

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Crafting a strong portfolio is essential when you're aiming to showcase your creative strategy skills, especially if you’re considering a career change. It’s the tangible proof of your expertise, a collection of your best work that speaks to your ability to innovate and execute. Whether you’re a seasoned professional or just starting out, a well-curated portfolio can be the key to opening doors and impressing potential employers or clients. It’s not just about the final product; it’s about the journey there - the thought process, the problem-solving, and the creative execution. So, how do you build a portfolio that not only displays your skills but also tells a compelling story about your strategic approach?

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Veronica Rosas

Multimedia Designer | Marketing, PR and Communications | Arts and Culture Administration | Photographer |…

1 Assess Needs

To start building your portfolio, first understand what potential employers or clients are looking for. This means researching industry trends, job descriptions, and the specific needs of your target audience. Tailor your portfolio to highlight the creative strategy skills that are most in demand, ensuring that each piece you include serves a purpose and aligns with the goals of your intended audience. Remember, your portfolio is a strategic tool in itself, designed to position you as the ideal candidate for the opportunities you're pursuing.

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Veronica Rosas

Multimedia Designer | Marketing, PR and Communications | Arts and Culture Administration | Photographer | Interdisciplinary Artist
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Revamp your portfolio game! ???? Showcase diverse projects ????, highlight your unique approach ????, and let your creativity shine! ??? Don't forget to keep it fresh, dynamic, and always evolving! ????

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Oren Katz

Partner, Design | Creative Equity Partners
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Weight your research towards content from the 3-5 employers you would most like to work for. Each will have a core vocabulary that supports their value proposition. They will use this language as a framework to explain the way that they serve the needs of their clients.

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2 Gather Work

Once you've identified the needs, it's time to gather your best work. If you're new to creative strategy or lack professional experience, consider including personal projects or hypothetical campaigns that demonstrate your strategic thinking. The key is to select work that showcases a breadth of skills, from research and ideation to execution and evaluation. Ensure each piece tells a story of how you identified a challenge, formulated a strategy, and delivered a creative solution.

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Oren Katz

Partner, Design | Creative Equity Partners
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'Hypothetical' campaigns are excellent for candidates who don't have deep experience. Keep in mind that this is essentially an Ad for the hypothetical campaign.

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3 Showcase Process

Your portfolio should not only display the end results but also the creative process behind them. This includes research, brainstorming sessions, iterations, and any pivots in strategy. By providing insight into how you approach problems and develop solutions, you give context to your work and demonstrate your strategic thinking. This transparency into your methodology can be just as compelling as the final product itself.

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Oren Katz

Partner, Design | Creative Equity Partners
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Excellent advise. This is an important opportunity to show the ideas and work that your client may have rejected or diluted, but which really shows your ability to flex creatively.

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4 Narrate Stories

Narrative is a powerful tool in your portfolio. For each project, craft a brief but compelling story that outlines the objectives, challenges, strategies, and outcomes. This storytelling approach helps to engage viewers and make your work memorable. It's not just about what you've done; it's about the impact your work had. Your ability to articulate this can set you apart from other creative strategists.

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Oren Katz

Partner, Design | Creative Equity Partners
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Be careful with this. If you can't do this in a way that's either 1. super compelling, or 2. extremely concise... then don't do it at all.

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5 Reflect Growth

A standout portfolio isn’t static; it reflects your growth and learning over time. Make sure to update it regularly with new work that showcases your evolving skills and experiences. Don't shy away from including projects that were learning experiences, as long as you can articulate what those experiences taught you and how they've enhanced your approach to creative strategy. This shows potential employers or clients that you are adaptable and committed to continuous improvement.

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Amir Scapa

Digital Marketing Expert | AI Enthusiast | Data Analysis | Accelerating client success with result-oriented and data-driven approaches
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Creative strategists know true growth comes from looking back as well as pushing forward. Turning our portfolios into reflective learning tools extends beyond mere showcases of our work. By asking ourselves "What did I do?" Why does it matter? And how can I improve?" we gain powerful insights into our process. Reflection cultivates strategic thinking. We extract valuable lessons from both wins and challenges, helping us approach complex problems with creativity. A reflective portfolio isn't just proof of our skills; it shows a commitment to growth – a sought-after quality in our dynamic industry. Integrating reflection improves our ability to see connections in our work and clearly tell our own stories.

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6 Offer Variety

Finally, diversity in your portfolio is key. Include a variety of projects that show the range of your capabilities and the breadth of industries or problems you've tackled. This variety not only demonstrates your versatility but also keeps viewers engaged. A mix of media, campaign types, and strategic challenges ensures that your portfolio paints a full picture of what you can bring to the table as a creative strategist.

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Oren Katz

Partner, Design | Creative Equity Partners
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Maybe. Assess the potential employer and make a determination around whether they'd respond better to diversity or narrow focus.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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ATHIRA N KAIMAL

Deputy Manager- Social Media, Commercial Marketing at Bangalore International Airport Limited
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Okay this is something that takes effort! Choose a random brand, think what creativity you can create for this brand, do a creative for the brand and share it on social media. Similarly choose multiple brands proactively and work on it… think out of the box and make something good for the brand. By doing this, you learn a lot about multiple brands, you learn a lot of creativity, you might get a chance to get acknowledged, also you get a creative portfolio for yourself… be PROACTIVE!

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What do you do if your Creative Strategy skills need a strong portfolio to showcase?

1

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3

4

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1 Assess Needs

2 Gather Work

3 Showcase Process

4 Narrate Stories

5 Reflect Growth

6 Offer Variety

7 Here’s what else to consider

Creative Strategy

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What do you do if your Creative Strategy skills need a strong portfolio to showcase?

1

2

3

4

5

6

7

1 Assess Needs

2 Gather Work

3 Showcase Process

4 Narrate Stories

5 Reflect Growth

6 Offer Variety

7 Here’s what else to consider

Creative Strategy

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