What do you do if your Corporate Accounting firm is struggling to attract top talent?

If your Corporate Accounting firm is struggling to attract top talent, you should upgrade your brand. Many clients choose accounting firms based on brand instead of competence or price. You should hire brand builders to help build your brand.

Competitive pay can attract lot of high potential employees. Lot of good companies pay salaries as per industry standards. Good employees are compensated well by paying variable performance bonus, Employee stock option plan, Incentives and other non monetary perks. Also, they are paid retention bonus in line with industry so that they do not leave the company.

I think a great way to attract top talent is to offer a clear path to promotion. You should also be sure to offer training or mentorship programme's to help your new staff to grow.

To attract best talent, employees can be offered exciting in house career options. Candidates with good performance should be fast track promotion and their rotation can be offered to them in various areas such as Treasury, Fp& A. Similarly, Organisation can invest in upskilling of employees by offering them opportunities to expand their talent by allowing them to pursue qualification and courses useful for growth of company such as MBA, leadership courses etc. Providing good career paths within organisation helps to retain best talent and nurture.

Let staff have protected hours, giving them back time to spend with their families in the evening. This can boost existing employee morale and will make the company more attractive to prospective employees.

Employees remain loyal to organisation when organisations takes care of well - being of employees. If organisation is not able to attract best talent, following measures can be introduced: 1) Working arrangements should be productivity based instead of hourly punch in system 2)Flexible working hours policy 3) Hybrid working place 4) Avoiding unnecessary late siting and weekend working 5) Promoting Good work culture 6) Treating employees with respect and dignity 7) Arranging off-site and fun activities outside work to create healthy relationships in employees

Focus on your employer branding and culture. Showcase your firm's values, career development opportunities, and inclusive environment to appeal to prospective candidates. Highlight unique perks, like mentorship programs or flexible work arrangements, and actively engage with potential hires through networking events or social media like Linkedin ;-)

Organisation can promote good culture by: 1) Treating all stakeholders fairly such as employees, vendors, shareholders 2) Strong adherence to Organisational values , ethics and integrity 3) Promoting Ethical behaviour within company by providing them trainings 4) Taking Disciplinary actions against employees not following code of conduct 5)Treating individuals with respect and dignity

To attract the best of talent , one should: 1) Create a good culture and value system within an organisation 2) Become an employer of choice by empowering employees 3) Compensate employees well and attractive career opportunities within company 4) Strengthen Employee's Brand 5) Providing counseling to employee grievances 6) Offering them work life balance