What do you do if your copywriting skills are hindered by high emotional intelligence?

When you put yourself in your audience’s shoes, you understand their needs, desires, and pain points. And guess what? That’s exactly what makes your copy so powerful. Empathy helps you speak directly to your readers’ hearts, showing them that you get them, you understand them, and you’re here to help.

You are not a robot so, try to understand what your intended audience is going through. Some emotions that I often come across during my research are: --Exhaustion --Passion --Vanity --Fear [30 more] Without embracing empathy, you cannot write copy.

Turn bane into boon! Emotional intelligence is crucial to understanding your audience. It helps you embrace empathy. This coupled with storytelling is your prowess. Evoke emotions in the reader through your copywriting. But maintain a balance. You need to connect and yet, you need to ground yourself to ensure that the copy is creating conversion. Ground yourself when you try to be persuasive in your copy. The right balance will help you with that. Furthermore, take feedback from analytical and emotionally intelligent minds to get fresh perspectives! Along the way, through repeated fine-tuning, you are bound to succeed! Don't give up just yet - you are perfect for the field. Emotional intelligence is your superpower in copywriting!

Personally, I believe that copywriting is more Psychology than anything else. Setting boundaries entails that you must have enough EI to know when to step back. IT IS ENOUGH AND MORE WILL ONLY RESULT IN LOSS.

In the real world of sales, illogical things might grab attention momentarily, but they won’t sustain meaningful connections or drive long-term success. It’s like trying to build a castle on quicksand – it might look impressive at first, but it won’t stand the test of time. Instead, focus on authenticity, relevance, and trustworthiness to build genuine relationships with your audience and achieve lasting results. Be empathetic but back up whatever you write or claim with “some” logic or logical results.

Logic will get you from A to B. . . You have read that right? Your indented audience must be able to convert your logic into 'mm it makes sense'. If you're unable to do that, PRACTICE MORE!

Overthinking isn’t a curse but it will burn you out. So, control it. You might stumble upon something, but you’ll likely end up going in circles. Instead of overthinking every word, trust your instincts, and let your creativity flow. Remember, simplicity is key, and sometimes, less is more. So, take a deep breath, trust in your abilities, and let your words shine without getting burned out in the process.

There was a time when I wanted everything to be perfect. I used to overthink. Guess where it got me? Being a perfectionist is the worst thing that you can do to yourself and to your copy. So, start being more confident and don't overdo it.

Always seek and appreciate feedback. It's like trying to improve your cooking skills… Sometimes you'll get a sprinkle of praise, other times you'll be told your dish tastes like a science experiment gone wrong. Lol! It’s about honing your skills. It’s never negative. Always constructive.

I read somewhere, 'every failure is just feedback on the way to success.' So, why even bother with failure? Just ask feedback from your peers and try doing better next time.

We should identify when less is more. It is obvious that psychological intelligence is a must for copywriting. But then, we also need to identify if we actually have more to provide. Then it becomes necessary in such cases where comparing the previous result is a must to reflect and identify where we lack or where we over perform.