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What do you do if your copywriting skills can help you secure a new job after a layoff?

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Losing your job can be a tumultuous experience, but it also presents a unique opportunity to leverage your copywriting skills in securing new employment. Copywriting, the art of persuasive writing to promote products, services, or ideas, is a valuable skill set in many industries. Whether you're crafting compelling emails, creating engaging content, or designing persuasive sales materials, these skills can set you apart in the job market. In this article, you'll discover how to use your copywriting prowess to rebound from a layoff and land a new job that values your expertise.

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ROMOKE OLISA ADEYEMI ??

Certified Natural Alternative Medicine Specialist | Nutritionist | Health and wellness Writer | Public speaker| Author…
Tarulika Jain

Marketer | Copywriter | Content Writer | Marketing Trainer| If you want to learn about any marketing concept, ping me-…

1 Polish Resume

Your resume is the first impression you make on potential employers, so it's crucial to apply your copywriting skills to create a standout resume. Think of your resume as a marketing piece where you are the product. Use action verbs to describe your achievements and quantify your successes where possible. Write with clarity and brevity, focusing on the benefits you brought to previous roles. Tailor your resume to each job application, highlighting the most relevant experience that showcases how you can solve the employer's problems.

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Tarulika Jain

Marketer | Copywriter | Content Writer | Marketing Trainer| If you want to learn about any marketing concept, ping me- I would love to teach
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Your copywriting skills are a powerful weapon in your job search arsenal. Resume & Cover Letter Power: Craft a killer resume and cover letter for each application. Highlight results! Quantify how your copywriting boosted website traffic or conversion rates. Action verbs and strong numbers grab attention. Portfolio is Your Stage: Build an online portfolio showcasing your best work. Include samples from past jobs, freelance projects, or even personal writing (with permission). Demonstrate your versatility, from website copy to marketing materials.

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William Sims

LinkedIn Strategist for Business Owners and Professionals | Follow for Insights to Unlock LinkedIn’s Potential and Drive Results ?? | Author ?? | Speaker ??
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They say when life gives you lemons, you make lemonade. Well, my friend, if your copywriting skills are your strong suit, consider them to be the sugar that turns those sour lemons into a deliciously new and lucrative career. Start by updating your resume and LinkedIn profile to highlight your expertise. Craft a tailored cover letter and consider building a portfolio showcasing your best work for prospective employers to see. Networking is key—reach out to contacts in your targeted industry and attend relevant events. Additionally, continue to hone your skills through courses or freelance projects to stay competitive. With persistence and this type of strategic approach, you'll increase your chances of landing a new opportunity.

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2 Network Smartly

Networking is not just about collecting contacts; it's about engaging with people in your industry who can lead you to your next opportunity. Use your copywriting skills to craft personalized messages when reaching out. Be genuine and express interest in the work of your peers. Offer value in your interactions, perhaps by sharing an article or insight that aligns with their interests. Remember, the goal is to build meaningful relationships, not just to ask for favors, so communicate in a way that reflects your understanding of their challenges and how you might be able to help.

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ROMOKE OLISA ADEYEMI ??

Certified Natural Alternative Medicine Specialist | Nutritionist | Health and wellness Writer | Public speaker| Author | Certified First Aid Rescuer| I help busy individuals plan their meal to achieve optimal health.
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Your network is your net worth! Use your copywriting skill to your advantage by crafting personalized messages to reach out to people in your industry. Be authentic and clear with what you want. Attract people with value and build meaningful relationships.

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3 Ace Interviews

When preparing for interviews, treat each question as a prompt for a mini sales pitch. Your copywriting skills enable you to frame responses that are concise, compelling, and tailored to the interviewer's needs. Anticipate common questions and practice your answers, focusing on how your background and skills make you the ideal candidate. Use storytelling techniques to make your experiences memorable and engage the interviewer. It's also important to listen actively and adapt your responses in real-time to show that you're both thoughtful and adaptable.

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4 Build Portfolio

A portfolio is a tangible proof of your copywriting skills and can be a deciding factor in getting hired. Select samples that demonstrate a range of abilities and styles. If your work is mostly confidential or proprietary, create dummy projects or write new samples that showcase what you can do. Present your portfolio in a clean, professional format, and be prepared to talk through each piece during interviews, explaining the objectives and the results your work achieved.

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ROMOKE OLISA ADEYEMI ??

Certified Natural Alternative Medicine Specialist | Nutritionist | Health and wellness Writer | Public speaker| Author | Certified First Aid Rescuer| I help busy individuals plan their meal to achieve optimal health.
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Use selected works that you did to build a portfolio for yourself, it will help employers to know your expertise and increase your chances of getting hired.

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5 Enhance Online Presence

In today's digital age, your online presence can be as important as your resume. Update your LinkedIn profile with a compelling headline, a summary that tells your story, and detailed descriptions of past roles. Use keywords related to copywriting and your industry to improve your visibility in searches. Engage with your network by sharing content, joining discussions, and posting updates that reflect your professional interests and expertise. A strong online brand can attract recruiters and demonstrate your communication skills.

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ROMOKE OLISA ADEYEMI ??

Certified Natural Alternative Medicine Specialist | Nutritionist | Health and wellness Writer | Public speaker| Author | Certified First Aid Rescuer| I help busy individuals plan their meal to achieve optimal health.
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Building a strong online visibility will increase your chances of getting hired. Build good relationships, engage meaningfully on conversations and demonstrates void communication skills that reflect your expertise.

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Hezron Ochiel, MPRSK

Strategic Communications Expert | PR Specialist | Helping Brands Share Their Stories
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Beginning a blog or website to showcase your writing is essential for establishing credibility. It's important to focus on marketing yourself effectively. Additionally, exploring opportunities such as ghostwriting for other blogs or offering pro bono writing services to companies and individuals can further enhance your visibility and skills.

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6 Offer Value

Finally, when applying for jobs, always think about what you can offer to the potential employer. Use your cover letter to address the company's needs and how you can meet them with your skills. Be proactive by suggesting ideas or strategies that could benefit their business. This approach shows that you're already thinking like a team member and that you're invested in their success. It's not just about what you've done in the past; it's about what you can do for them in the future.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What do you do if your copywriting skills can help you secure a new job after a layoff?

1

2

3

4

5

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7

1 Polish Resume

2 Network Smartly

3 Ace Interviews

4 Build Portfolio

5 Enhance Online Presence

6 Offer Value

7 Here’s what else to consider

Copywriting

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What do you do if your copywriting skills can help you secure a new job after a layoff?

1

2

3

4

5

6

7

1 Polish Resume

2 Network Smartly

3 Ace Interviews

4 Build Portfolio

5 Enhance Online Presence

6 Offer Value

7 Here’s what else to consider

Copywriting

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