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What do you do if your copy is riddled with errors?

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Discovering a sea of errors in your copy can be disheartening. It's a roadblock that can undermine your message and credibility. But don't fret; even the most seasoned writers encounter this hurdle. The key is to approach the situation with a clear head and a strategy for correction. This article will guide you through the steps to take when your copy doesn't quite hit the mark, ensuring you turn those errors into learning experiences that refine your skills and enhance the quality of your work.

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Rao Muhammad Affan Shahid

I help small and medium business owners grow by writing copies that trigger buying decisions |?Beauty & Aesthetics…
Kalyl Kadri

"A Pleasure to Have in Class" | Creative Director & Senior Copywriter | MFA, Theatre, & Large-Scale Event Experience
Rifatur Rahman ?

Full Stack Marketer | Digital Marketing Manager | Marketing & SEO Specialist. Helping Brands Drive Growth.

1 Pause First

When you first notice that your copy is brimming with mistakes, take a moment to step back. This pause is crucial to prevent knee-jerk reactions that might further complicate matters. It's natural to feel a rush of emotions, but allowing frustration to dictate your next steps can lead to hasty and ineffective fixes. Instead, use this time to clear your mind, perhaps stepping away from your desk for a brief walk or engaging in a short meditation session. A calm approach will enable you to tackle the errors with precision and patience.

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Kalyl Kadri

"A Pleasure to Have in Class" | Creative Director & Senior Copywriter | MFA, Theatre, & Large-Scale Event Experience
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Y'all. Stop, take a deep breath, relax your tongue away from the roof of your mouth, draw your shoulders away from your ears and relaaax! Relaxed? Good! Now you can review. If you're in a heightened state of frazzle you wont be able to identify mistakes and assess what's going on with your copy.

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2 Assess Errors

Once you've regained composure, it's time to evaluate the errors systematically. Look for patterns; are they mostly grammatical, spelling issues, or factual inaccuracies? Understanding the nature of the mistakes will help you determine the best tools and strategies for correction. If the errors are predominantly grammatical, for example, you might benefit from using a grammar checker or reviewing fundamental rules. For factual errors, you'll need to conduct additional research to verify information. This step is about identifying the root causes to effectively address them.

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3 Edit Ruthlessly

With a clear understanding of the errors, dive into editing your copy. Be ruthless in your approach, cutting out unnecessary words and rewriting sentences that don't serve your message. It's not just about fixing mistakes; it's about refining your copy to ensure clarity and impact. This might involve multiple rounds of editing, so be prepared to read through your copy several times. Each pass should bring you closer to error-free, compelling content that resonates with your audience.

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4 Learn and Adapt

After correcting the errors, reflect on what went wrong and how you can prevent similar mistakes in the future. This is an opportunity to learn and adapt your writing process. Maybe you need to slow down while writing or incorporate more robust proofreading practices. Consider creating a checklist based on the errors you encountered, which can serve as a guide for future writing. Continuous learning is a hallmark of great copywriting; embrace it as a chance to grow your skills.

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5 Seek Feedback

Don't hesitate to seek feedback from others. Whether it's a colleague, a writing group, or a professional editor, fresh eyes can catch errors you might have missed. They can also provide valuable insights into how your copy is perceived by readers. This collaborative process can not only improve the current piece but also enhance your ability to self-edit in the future. Remember, feedback is not criticism; it's an essential tool for development.

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Rifatur Rahman ?

Full Stack Marketer | Digital Marketing Manager | Marketing & SEO Specialist. Helping Brands Drive Growth.
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?? Seek feedback! Whether it's from colleagues, a writing group, or a professional editor, fresh eyes can catch errors and offer valuable insights. This collaborative process not only improves your current piece but also sharpens your self-editing skills for the future. Embrace feedback—it's not criticism; it's a tool for growth. So next time you're unsure about your writing, don't hesitate to reach out for a second opinion. It could make all the difference in crafting your best work yet.

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6 Final Polish

The last step is giving your copy a final polish. This involves not just a last look for lingering errors but also ensuring that the tone, style, and flow align with your objectives. Consider reading your copy aloud; this can help you catch awkward phrasing or inconsistencies in rhythm that might disrupt the reader's engagement. Your final draft should be something you're proud of, representing not only your message but also your commitment to quality and excellence in writing.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Rao Muhammad Affan Shahid

I help small and medium business owners grow by writing copies that trigger buying decisions |?Beauty & Aesthetics, Health & Wellness, Food & Drinks, and Clothing Copywriter
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Don't write and edit at the same time. Have some gap between writing & editing. This will help you improve your copy, find more mistakes and learn more. I start editing after at least 8-10 hours of writing the copy. This works because I am working with fresh eyes and a clear mind. This gap allows me to approach my own work as if I’m seeing it for the first time. Just like my audience would. Its surprising how different our own writing can seem after a break.

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Kezia Israel, MBA ????

Using words to make brands well-known ?? Saucy Sweetheart ?? Verbal Identity Strategist ?? Accepting new clients
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Before posting: Use grammar checkers like Grammarly, Wordtune, and Hemingway App, (yes, all three), to check for errors the last one didn't catch. After posting: Leave it up and let the internet trolls be merry. Your engagement and reach will increase if the errors aren't egregious or constant.

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Tanisha Venkani

5M+ impressions | LinkedIn Ghostwriter | Book Ghostwriter | My parents don't understand what I do for a living
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I sometimes leave a typo or two in my copy. It gets people's attention and more often than not, they read the whole copy to find more mistakes and feel better about themselves. So edit your copy thoroughly, but as long as your copy is proving your point, grammar, typos and spelling errors do not make much difference.

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What do you do if your copy is riddled with errors?

1

2

3

4

5

6

7

1 Pause First

2 Assess Errors

3 Edit Ruthlessly

4 Learn and Adapt

5 Seek Feedback

6 Final Polish

7 Here’s what else to consider

Copywriting

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What do you do if your copy is riddled with errors?

1

2

3

4

5

6

7

1 Pause First

2 Assess Errors

3 Edit Ruthlessly

4 Learn and Adapt

5 Seek Feedback

6 Final Polish

7 Here’s what else to consider

Copywriting

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