What do you do if your copy is facing objections?

Listen carefully to objections raised about your copy. Identify common themes to understand the root of the problem and address it directly. This demonstrates respect for your audience's opinions, building trust and credibility. The goal is not to win an argument but to engage in a conversation that leads to a better understanding of audience needs.

When your copy faces objections, it's a sign it might not be resonating fully with the target audience. Instead of getting defensive, take a deep breath and see it as an opportunity to improve. First, understand the objection. Is it about clarity, value proposition, or something else? Dig into the reasons behind the objection to pinpoint areas for revision. Next, revisit your target audience. Are you truly speaking their language and addressing their core needs? Sometimes, a slight shift in perspective or a reframing of the message can make all the difference. Remember, objections are a chance to refine your message. Use them to strengthen your copy and ensure it resonates more powerfully with your intended audience.

Facing objections in your copy demands careful attention. Here's how to tackle them: Listen Attentively: Identify the nature of objections—logical, emotional, etc. Acknowledge: Show understanding and validate concerns. Respond Logically: Provide factual and reassuring responses without engaging in arguments. Leverage Examples: Real-life cases or testimonials add credibility. Review & Improve: Analyze feedback, detect common objections, and refine your copy. Objections are chances to persuade. Treat them as invitations to prove your worth. Master these steps to handle objections adeptly and professionally.

For me, we send the copy to as many insiders as possible (friends, family) and ask them to give their unfiltered opinions of how it made them feel... If they were convinced or not. Next, if we have the budget, we split test (A/B and even up to C methods) and compare backend results and conversion. Lastly, I also try to make the client or employer understand that just because they love a marketing material doesn't mean it'll perform, and conversely, they could feel uncertain about a campaign and it blows up. In the end, you should trust talent you hire.

When facing objections, listen attentively to understand the concerns fully. Acknowledge the objections without dismissing them. Seek clarification to grasp the root cause.

Validate the concerns raised by the audience to establish rapport and credibility. Show appreciation for their feedback, signaling a willingness to engage in constructive dialogue.

Reframe objections by highlighting alternative perspectives or benefits. Present the objection as an opportunity for deeper exploration or clarification.

Teste A/B. Se estamos propondo um trabalho precisamos ter evidências de que ele funciona, e o teste A/B é uma maneira de fazer isso, ou seja, mostramos o que já fizemos e n?o funcionou, o que aprendemos com isso, e como a nossa nova proposta - melhorada - está funcionando.