What do you do if your content structures lack logical reasoning?

If your content structures lack logical reasoning, take the time to critically evaluate and assess your content. Personally, I've encountered this challenge when working on articles and fictional works. There are instances where I find that my arguments lacked coherence or failed to follow a logical progression. To address this, I usually develop a systematic approach to assess my content. I would start by reviewing the main thesis or purpose of the content and then carefully analyze each supporting point or argument to ensure they logically aligned with the central theme. Additionally, I would seek feedback from peers or mentors to gain different perspectives and identify any gaps in logic.

If your content structures lack logical reasoning, it's time for a good old-fashioned brainstorming session and some serious restructuring. After all, a little logic can go a long way in keeping your audience from scratching their heads in confusion!

If you, as a content creator, are able to identify the gaps by re-examining and questioning how you got from point a to b, that is ideal. However, average people cannot generally do that. The ability to see flaws in one's own logic is rare. Even after good research, you may still fall into one of the biases. To identify weak arguments and strengthen your logic, first, create it and take a break, let your content sit for a while. Second, revisit it but play the devil's advocate when doing your research. Third, run it by a devil's advocate. Have the conversations with them early on, let them destroy your content. Fourth, tweak it and rebuild it, but show that you have considered and addressed the counter arguments.

When faced with content structures lacking logical reasoning, it's essential to pinpoint any gaps that may exist within the argumentation or narrative. For instance, imagine you're analyzing a research paper on climate change. As you review the content, you notice that while the paper presents compelling evidence for the impact of greenhouse gas emissions, it fails to address potential solutions or mitigation strategies. In this scenario, the gap lies in the absence of a comprehensive exploration of actionable measures to combat climate change.

Keep in mind that consistency must pertain to your message AND the brand itself. At a minimum there should be a clear description of your target audience and their needs which will give you cues to everything from language style to your brand's unique value proposition for solving them. If you haven't reviewed your brand guidelines or mission statement in a while, a quick review might help you uncover the voice and structural clarity you need. Next, look at other recent content by your company to see what similarities you can incorporate in your message. The most impactful and consistent content always feels like it's been written BY one person To one person.

Feedback is critical to the success of any content strategy, and first impressions are especially valuable. It's critical to capture your audience so if a reviewer notes any confusion- especially at the beginning; listen. Not all feedback will be relevant, but reserving reactiveness and defensive explanations may bring the lightbulb moment you need to make your content concise and impactful. It's also important to share the desired outcome of your content so reviewers have a clear idea of the feedback you're hoping to gain. Do you want to sell more? Attract new customers? Expand awareness? Even getting clear for the sake of the review can bring critical clarity!

1. Research your competitors and target audience. Research keywords. 2. Store the data collected in suitable format. Simplify. Analyze. Document the key findings. 3. Create a data backed content strategy. 4. If there are any gaps, check where and why and then pivot your plan accordingly. Find and fix gaps in research. 5. Collaborate with industry leaders to give your content strategy a boost. 6. Select the appropriate formats and platforms to distribute your content. 7. Don't just create content based on research, share your research as well and build credibility for your content. 8. Experiment and refine. 9. Be consistent with what works. 10. Build a community. 11. Back your content with relevant use cases, visuals, FAQ.