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What do you do if your content strategy team needs new members?

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When your content strategy team is in need of fresh talent, it's crucial to address the situation with a clear and effective approach. Content strategy is the planning, development, and management of content—written or in other media. Think of it as your blueprint for creating and maintaining valuable, relevant, and consistent content that attracts and retains your audience. Now, let's explore how you can bolster your team with new members who can contribute to your content's success.

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Sara Farhani

Senior Digital Marketing Specialist at Goldiran
Manuela Fomoa

Consultante SEO et en Stratégie de contenu pour petites Marques E-commerce ?? | Je vous aide à générer du trafic…

1 Assess Needs

Before you start the hiring process, take a moment to evaluate what your content strategy team is lacking. Do you need someone with a knack for SEO, a creative writer, or perhaps a data analyst? Understanding the specific skills and roles that are missing will guide you in finding the right candidates. Consider the long-term goals of your content strategy and how a new member could help you achieve them. This foresight will ensure that you're not just filling a gap but are also investing in your team's future.

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Sara Farhani

Senior Digital Marketing Specialist at Goldiran
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First of all, it seems better to be somewhat familiar with the related business. The next priority is to have features that can add value to the team. Instead of expecting a lot from a job that usually seems to have to be done by that job, let's think more about what we really need. Pay attention to the learner and activeness of the candidate. Finally, if the human resources department of an organization has sufficient knowledge, experience and understanding of work processes, the matter will be facilitated.

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2 Craft Role

Once you've pinpointed the gaps in your team, it's time to craft a detailed job description. Highlight the responsibilities and skills required for the role, ensuring they align with your content strategy's objectives. This clarity will not only help potential candidates understand if they're a good fit but also sets clear expectations from the get-go. Remember to emphasize the importance of creativity, strategic thinking, and adaptability in the ever-evolving field of content strategy.

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3 Source Talent

Finding the right talent can be challenging, but there are strategies to make the process smoother. Utilize professional networks, industry forums, and job boards to reach a wide audience of potential candidates. Encourage your current team members to refer professionals they respect—after all, they understand your team's culture and needs. Be open to diverse backgrounds; sometimes the best content strategists come from unconventional career paths.

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Manuela Fomoa

Consultante SEO et en Stratégie de contenu pour petites Marques E-commerce ?? | Je vous aide à générer du trafic régulier sur votre boutique en ligne | Référencement naturel sur Google - Stratégie de contenu
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Afin d'avoir une équipe efficace et productive en stratégie de contenu, on évaluera les besoins de l'équipe, les compétences qui manquent pour produire de manière qualitative. Pour trouver ces pépites qui manquent à l'équipe, on peut compter sur le réseautage, les plateformes spécialisées pour les freelances, les sites d'emploi, notre communauté pour partager notre besoin en talents.

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4 Interview Process

The interview process is your opportunity to delve into a candidate's experience and compatibility with your team. Ask questions that reveal their thought process, problem-solving abilities, and their approach to content strategy. It's essential to understand how they work under pressure and adapt to changes, as these are common scenarios in content strategy roles. Ensure that your interview panel includes team members who can provide varied perspectives on the candidate's fit.

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5 Onboard Effectively

When you've found the perfect addition to your team, an effective onboarding process is crucial for their success. Introduce them to your content strategy's vision, workflows, and tools. Allow them to shadow team members and participate in ongoing projects to get hands-on experience. An inclusive onboarding process helps new members feel welcome and can accelerate their integration into the team.

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6 Nurture Growth

Lastly, fostering an environment that encourages professional growth is key to retaining talent. Provide opportunities for new team members to develop their skills through training and mentorship. Encourage them to contribute ideas and take ownership of projects. By investing in their growth, you not only enhance their capabilities but also reinforce their commitment to your team's objectives.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What do you do if your content strategy team needs new members?

1

2

3

4

5

6

7

1 Assess Needs

2 Craft Role

3 Source Talent

4 Interview Process

5 Onboard Effectively

6 Nurture Growth

7 Here’s what else to consider

Content Strategy

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What do you do if your content strategy team needs new members?

1

2

3

4

5

6

7

1 Assess Needs

2 Craft Role

3 Source Talent

4 Interview Process

5 Onboard Effectively

6 Nurture Growth

7 Here’s what else to consider

Content Strategy

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感谢您的反馈

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