What do you do if your content strategy needs a visual boost?

To enhance a content strategy with visual elements, it's critical to integrate high-quality, relevant imagery that aligns with your brand's message and appeals to your target audience. Research shows that content with relevant images gets 94% more views than content without images (MDG Advertising). Additionally, incorporating infographics can increase web traffic by up to 12% (Demand Gen Report). Therefore, investing in professional photography and graphic design and exploring dynamic formats like videos or interactive content can significantly boost engagement and retention, making your content more attractive and effective in reaching your audience.

If your content needs a visible boost, take these immediate actions: 1. *Optimize for SEO*: 2. *Visuals matter*: Add high-quality, relevant images or videos to make content more engaging. 3. *Headlines and titles*: Craft attention-grabbing, descriptive headlines and titles. 4. *Social sharing*: Share content on social media platforms to expand reach. 5. *Repurpose content*: That's game-changing!! 6. *Collaborate with influencers*: Partner with influencers or industry experts to amplify content. 7. *Email newsletter*: Share content with your email list to drive traffic and engagement.

- Assess and identify areas for improvement for visuals - Experiment with different types of graphics to prioritise focus areas - Ensure there is consistency in visual branding that reinstates the message across all channels of communication - Make sure to monitor the impact of visuals and be flexible to adjust. Eg. videos maybe do better as compared to a static image.

Hard work makes you more determined, responsible and mature. Hard work helps you earn resources to fulfil your dreams. Society benefits from your hard work. Working hard ensures that you make the best use of your time, which would pass anyway, even if you were to sit idle.

To spice up your content, think about what's trending. Maybe pop culture? Adding trendy memes or cool GIFs could make your stuff stand out. Also, ask your audience what visuals they love. It’s like picking a winning team based on fan votes!

La calidad es importante, pero el estilo también. Si eres coherente con un estilo fotográfico, te vuelves más reconocible para tu audiencia. Y una mejor actualización sería usar tus propias fotografías, muestra más el nivel de profesionalismo y creatividad de la marca.

I have seen first hand seen how bold and sharp imagery transmits strong emotions and captivates an audience to follow and engage and even purchase. When chosing imagery, clarity of the emotion intended to create must be considered. The colors in the image is next. Then the story the image is meant to convey is the icing on the cake. High quality imagery, with colors that trigger the right emotions and an image that tells a story can achieve more than some video content.

When you're updating your images, try something different like using interactive 360-degree views or super detailed zoomable pictures. It's a cool way to pull people in and give them a unique, deeper look at your stuff.

- Investissez dans une banque d'images de qualité professionnelle pour éviter les clichés souvent vus et peu engageants. - Collaborez avec des graphistes pour créer des visuels uniques qui reflètent l'identité de votre marque. - Assurez-vous que chaque image a une légende pertinente et un texte alternatif pour améliorer le référencement SEO et l'accessibilité. - Utilisez des outils comme Canva ou Adobe Spark pour améliorer ou personnaliser rapidement des images pour des posts spécifiques. - Testez différents styles pour voir lesquels génèrent le plus d'engagement de la part de votre public.

Old content looks like old content. Images are broken, missing, or no longer adhere to the company's branding. Conduct regular audits of existing content and give it a fresh face. Start with high-ranking content and work your way down.

Videos are necessary too. Live videos Recorded videos Animated videos Including videos spice up your content strategy, because some people relate more to videos than written contents. Therefore, it is important to incorporate videos.

When you're using video, why not mix it up with live streaming? It adds a real-time, interactive element where viewers can comment and ask questions as you go. This makes it super engaging and personal, helping you connect directly with your audience. Plus, it feels more authentic and can really draw people in.

- Planifiez un calendrier de production vidéo pour maintenir une présence régulière de vidéos dans votre contenu. - Intégrez des sous-titres à toutes vos vidéos pour les rendre accessibles à un public plus large, y compris ceux qui regardent sans son. - Utilisez des plateformes comme YouTube pour héberger vos vidéos afin d'améliorer leur découvrabilité via la recherche vidéo. - Créez des mini-clips à partir de vidéos plus longues pour les partager sur des plateformes sociales comme Instagram ou Twitter. - Engagez votre audience avec des appels à l'action à la fin de chaque vidéo pour encourager l'interaction ou la visite de votre site web.

Videos are a powerful tool for any content strategy, here's why: Engagement Booster: People often find videos more engaging than text-based content. They capture attention, explain concepts visually, and can evoke emotions, leading to higher audience retention. Variety is Key: Videos offer diverse formats to cater to different preferences. Live Videos: Host live Q&A sessions, product demos, or behind-the-scenes glimpses to create a sense of immediacy and connection. Recorded Videos: Craft tutorials, explainers, or customer testimonials for a polished and informative presentation. Animated Videos: Use animation for explainer videos, product walkthroughs, or even humorous content to grab attention and simplify complex concepts.

Video content has been said to be the most used kind of content now with tiktok, Instagram reels and YouTube shorts. Incorporating video content with info graphics is total game changer. Make sure the video is clear, properly outlined and delivers value

- Utilisez des outils comme Infogram ou Piktochart pour créer des infographies même si vous n'avez pas de compétences avancées en design graphique. - Intégrez des données récentes et pertinentes pour assurer l'actualité et la crédibilité de vos infographies. - Publiez vos infographies sur des plateformes où elles sont susceptibles d'être largement partagées, comme Pinterest et LinkedIn. - Faites des versions interactives de vos infographies pour les rendre plus engageantes sur votre site web. - Mesurez l'efficacité de vos infographies en surveillant leur partage et engagement et ajustez vos stratégies en conséquence.

When you're rolling with infographics, try adding interactive elements like sliders or clickable data points. This turns your infographic into a mini adventure for the viewer, letting them dive into the details they care about most. It's a fun way to make your data stick and stand out!

- Revoyez la hiérarchie visuelle de vos contenus pour vous assurer que les éléments les plus importants attirent l'attention. - Intégrez des callouts ou des encadrés pour mettre en exergue des statistiques ou des citations importantes. - Utilisez des grilles de mise en page pour créer un contenu visuellement cohérent sur toutes les plateformes. - Testez différentes mises en page en A/B pour trouver les dispositions qui fonctionnent le mieux pour votre audience.

Content with visual elements has more appeal. It: - grabs attention - is more digestible - keeps people interested Adding interactive elements is a MUST-DO. ??

In my experience, repurposing content is a must for big or small companies with online presence. Not all content can communicate clearly as text and not every content to be issued as a video script. The first thing to consider is the audience, the purpose of the content, channel and the targeted segments. Visual remain the most appealing way to communicate emotion and captures sentiment but it’s is not always true in every sense as the social space is saturated. Understand the intent of the content and the people it is meant for before visualization process.