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What do you do if your content strategy needs a fresh and innovative approach to content creation?

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Content strategy is the art and science of planning, creating, and managing content that serves your business goals and your audience needs. But what if your content strategy feels stale, boring, or ineffective? How can you inject some freshness and innovation into your content creation process? Here are some tips to help you revamp your content strategy and produce content that stands out, engages, and converts.

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Priyanka Sehgal

Marketing and Communications Strategist | Digital Strategy Innovator | Expert Storyteller | Audience Engagement…
Tracey Ehman

Organic Marketing Strategist who helps passion-driven entrepreneurs get their message out globally & be found online…

1 Audit your current content

Before you can improve your content strategy, you need to know what's working and what's not. Conduct a content audit to evaluate your existing content across all channels and platforms. Identify the strengths, weaknesses, opportunities, and threats of your content. Analyze the performance, quality, relevance, and consistency of your content. Use data and feedback to measure the impact of your content on your key metrics and goals. A content audit will help you pinpoint the gaps, issues, and areas for improvement in your content strategy.

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Priyanka Sehgal

Marketing and Communications Strategist | Digital Strategy Innovator | Expert Storyteller | Audience Engagement Specialist | Content Strategist | Ex-CII |
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- Conduct market research: Identify emerging trends and audience preferences. - Brainstorm with diverse perspectives: Collaborate across teams for creative insights. - Experiment with new formats: Test videos, podcasts, or interactive content to engage audiences. - Incorporate user-generated content: Harness user creativity for authentic and diverse content. - Embrace storytelling: Craft narratives that resonate emotionally with the audience. - Iterate and adapt: Continuously analyze performance and adjust strategies accordingly. - Stay updated: Remain vigilant of industry developments and adapt to evolving trends.

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Jonathan B.

Brand Messaging, Digital Strategy, & Creative Leadership | Ex-BrewDog & D2C Copywriter??
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In short, stay ahead by staying inspired... I think that you'd need to revitalise your content strategy with fresh and innovative approaches. Scan platforms like Behance, Pinterest, and TikTok for inspiration. Discover what content styles resonate with audiences and adapt them to your brand.

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2 Define your content goals and personas

Once you have a clear picture of your current content situation, you need to revisit your content goals and personas. Your content goals are the specific and measurable outcomes you want to achieve with your content. Your content personas are the fictional representations of your ideal audience segments. Your content goals and personas should align with your overall business objectives and customer journey. Review your content goals and personas and make sure they are SMART (specific, measurable, achievable, relevant, and time-bound) and realistic. Update them if necessary to reflect any changes in your market, industry, or audience.

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Tracey Ehman

Organic Marketing Strategist who helps passion-driven entrepreneurs get their message out globally & be found online increasing their reach and their income | SEO & Keyword Optimization Specialist | Author | Podcast Host
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As business owners we are ever evolving. And so should our content. That doesn't mean that the stories, education and content you've share in the past are now irrelevant, but it does mean they may need to be tweaked. With the ability to use AI now, you can refresh older content easily to meet your new goals, without completely reinventing the wheel.

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3 Explore new content formats and channels

One way to spice up your content strategy is to experiment with new content formats and channels. Content formats are the ways you present your content, such as blog posts, videos, podcasts, infographics, ebooks, webinars, etc. Content channels are the platforms or mediums where you distribute your content, such as your website, social media, email, search engines, etc. By diversifying your content formats and channels, you can reach new audiences, increase your visibility, and showcase your expertise. You can also repurpose your existing content into different formats and channels to maximize its value and lifespan.

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Andrew K.

Digital Marketing Director with a Focus on SEO, Marketing Automation, Email & Content
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The best writers are the best readers. You need to soak up more content outside of your current wheelhouse. If you write about finance, go read a ton of sports articles. Look at the different angles and approaches the website uses for its different stories and try to be creative in how you can apply that angle to your content.

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4 Use creative techniques and tools

Another way to boost your content strategy is to use creative techniques and tools to generate and execute your content ideas. Creative techniques are the methods or processes you use to stimulate your imagination and produce original and valuable content. Some examples of creative techniques are brainstorming, mind mapping, SCAMPER, SWOT analysis, etc. Creative tools are the resources or applications you use to support your creative techniques and enhance your content quality and efficiency. Some examples of creative tools are content calendars, keyword research tools, headline generators, graphic design tools, etc.

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5 Test and optimize your content

Finally, you need to test and optimize your content to ensure it meets your content goals and personas. Testing and optimizing your content involves collecting and analyzing data and feedback on your content performance, quality, relevance, and consistency. You can use various metrics and methods to test and optimize your content, such as traffic, conversions, engagement, bounce rate, SEO, A/B testing, surveys, etc. Testing and optimizing your content will help you identify what works and what doesn't, and make the necessary adjustments to improve your content strategy.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Victoria Tuler ?????

Ghostwriting | Conteúdo | Reda??o & Copywriting | Estratégia | Social Selling
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Incentive a participa??o ativa do público na cria??o e curadoria de conteúdo. Aposte em formatos disruptivos, como podcasts narrativos, minissérie em Stories, ebooks interativos ou até mesmo conteúdo em realidade aumentada. Explore chatbots, webinars interativos e ferramentas de análise de dados para otimizar sua estratégia.

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What do you do if your content strategy needs a fresh and innovative approach to content creation?

1

2

3

4

5

6

1 Audit your current content

2 Define your content goals and personas

3 Explore new content formats and channels

4 Use creative techniques and tools

5 Test and optimize your content

6 Here’s what else to consider

Content Strategy

给文章评分

感谢您的反馈

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What do you do if your content strategy needs a fresh and innovative approach to content creation?

1

2

3

4

5

6

1 Audit your current content

2 Define your content goals and personas

3 Explore new content formats and channels

4 Use creative techniques and tools

5 Test and optimize your content

6 Here’s what else to consider

Content Strategy

给文章评分

感谢您的反馈

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