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What do you do if your content strategy education isn't impressing employers?

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Finding out that your education in content strategy isn't making the cut with employers can be disheartening. You've invested time and resources into learning the ropes of creating compelling content, understanding user experience, and mastering the art of storytelling, only to find that it's not enough. But don't lose hope. The field of content strategy is dynamic, and there are always ways to enhance your skills and become more attractive to potential employers. It's time to reassess, refine, and reinvigorate your approach to content strategy to align with what the industry demands.

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Vivian Echefu?

Direct Response Copywriter || I write blog posts, SEO content, and email copy that turns readers into buyers || You…
Angela Wilson

Marketing Consultant @ Silver Apples Digital | Measurable Results
Sylvia Uzochukwu

Content Marketer - Medium article writer || I help busy entrepreneurs see a 55% increase in website traffic, 65% in…

1 Boost Skills

If your content strategy qualifications aren't resonating with employers, consider boosting your skill set. Take advanced courses or certifications that offer specialized knowledge or new perspectives in the field. Focus on areas like SEO (Search Engine Optimization), data analysis, or user experience design, which are critical components of a successful content strategy. By expanding your expertise, you demonstrate a commitment to staying current and a willingness to adapt to the evolving demands of the content industry.

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Vivian Echefu?

Direct Response Copywriter || I write blog posts, SEO content, and email copy that turns readers into buyers || You have the product/service—I do the required marketing you need.
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There's only one way to get better and impress your employer, and it's not magic or Vudu. You just have to get better... Yes. Embrace feedback and learn to adjust immediately. Learn, fail, learn again, practice and with time you'll deliver exactly what your boss wants. It's just a simple rule to follow, no one was born with a skill. We all learn it and with constant practice, we become good in it. So learn, learn, implement, fail, learn, practice until it becomes a part of you.

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2 Portfolio Power

A strong portfolio can speak volumes more than a degree or certification. Curate a collection of your best work that showcases a variety of content types, strategic thinking, and successful outcomes. Make sure your portfolio is easily accessible and presented professionally online. Highlight any projects where you had measurable success, and be prepared to discuss the strategies that led to these results. Your portfolio is your proof of expertise, so let it shine.

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3 Network Smart

Networking is a powerful tool in any career, but it's particularly important in fields like content strategy where trends and best practices are constantly evolving. Attend industry events, join professional groups, and connect with peers and leaders on social media platforms. Engaging with your professional community not only keeps you informed but also puts you on the radar of potential employers who value proactive and connected individuals.

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4 Real-World Experience

Nothing beats hands-on experience. If you're struggling to impress employers with your educational background, seek out internships, volunteer work, or freelance opportunities. Real-world projects allow you to apply your knowledge and adapt to real challenges. This experience can be invaluable and often provides concrete results and case studies that you can discuss with future employers.

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5 Reflect and Adapt

Take a critical look at your approach to content strategy. Reflect on feedback you've received from interviews or job applications. Are there common themes or skills that you're missing? Adapting your approach to address these gaps can make you more marketable. Continuous learning and willingness to adjust your methods show potential employers that you're agile and receptive to growth.

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Angela Wilson

Marketing Consultant @ Silver Apples Digital | Measurable Results
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I would say “just keep turning up” and what I mean by that is, do the work, learn (through feedback) and refine. Some people are put off by the first negative response they get. Rather than taking it personally, I would say suck it up, and move on and do it all again. Any manager would love someone coming back and trying again and again- as long as they are listening to feedback and refining accordingly. In order to get a promotion, you’d need to demonstrate that you can do the work, consistently and to the standard that is required, or above! And that you won’t stop until you get it right!

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6 Personal Branding

Lastly, don't underestimate the power of personal branding. Establish yourself as a thought leader by blogging about content strategy, sharing insights on social media, or speaking at conferences. This not only showcases your expertise but also demonstrates your passion for content strategy. A strong personal brand can make you stand out in a crowded field and catch the attention of employers looking for someone who's not just competent but also engaged and influential in the industry.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Sylvia Uzochukwu

Content Marketer - Medium article writer || I help busy entrepreneurs see a 55% increase in website traffic, 65% in sales & increased marketing efforts through creative content writing
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Upskill as much as you can Make sure to have in-depth insight on industry trends to stay up to date Network well and build meaningful connections Get practical experience to help build your portfolio

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What do you do if your content strategy education isn't impressing employers?

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2

3

4

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1 Boost Skills

2 Portfolio Power

3 Network Smart

4 Real-World Experience

5 Reflect and Adapt

6 Personal Branding

7 Here’s what else to consider

Content Strategy

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What do you do if your content strategy education isn't impressing employers?

1

2

3

4

5

6

7

1 Boost Skills

2 Portfolio Power

3 Network Smart

4 Real-World Experience

5 Reflect and Adapt

6 Personal Branding

7 Here’s what else to consider

Content Strategy

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