What do you do if your content strategy is drowning in a sea of digital noise?

es indispensable que todo el tiempo se este revisando si la estrategia se sigue a adaptando a un entorno que cambia constantemente. una estrategia que fue adecuada para determinado consumidor en determinado momento puede convertirse en una carga para el producto si se queda atascada en un insight que ya no es relevante para ese mismo consumidor. Y para no ahogarse en un mar rojo de similitudes lo solución es navegar por un mar azul de mensajes diferentes.

Leveraging regular content audits to streamline your strategy: (And why it's a game-changer) (1) Post diagnostic content Content that breaks down performance metrics to unveil what truly resonates with your audience. (2) Post optimization content Content that illustrates a shift from less effective strategies to ones that significantly boost engagement. (3) Post impact content Content that shares a behind-the-scenes look at your strategic adjustments and their direct impact on results. Understanding your audience's preferences and engagement patterns is key to tailoring your content to match their interests and behaviours.

As a content strategist, it's important to continually add skills to your repertoire, such as content moderation. With new information emerging every day, it's crucial to regularly audit and update your content to keep your users informed and engaged. With the constant influx of new information, it's essential to perform regular content audits to ensure that your users are receiving accurate and up-to-date information. By doing so, you can maintain their interest and trust, and ultimately keep them engaged with your content.

Leveraging regular content audits to streamline your strategy (and why it's a game-changer) (1) Post diagnostic content Content that breaks down performance metrics to unveil what truly resonates with your audience. (2) Post optimization content Content that illustrates a shift from less effective strategies to ones that significantly boost engagement. (3) Post impact content Content that shares a behind-the-scenes look at your strategic adjustments and their direct impact on results. Understanding your audience's preferences and engagement patterns is key to tailoring your content to match their interests and behaviours.

5 ways to tailor content to boost engagement 1. Deep dive into data Research their fears, frustrations, goals, aspirations, and their biggest problems. Tailor outcome focussed content to solve these. 2. Know your ideal person (not persona) It a huge mistake to create a fictional "persona" as your ideal prospect. Use a real person. 3. Personalize your message Use the insights from your data and ideal person to shape content that speaks directly to your audience. 4. Continuously test and adapt Refine your approach based on what works and what doesn't. 5. Stand out from the crowd Ensure your content stands out and matches your brand voice across all platforms. This will help prospects know, like, trust, relate and buy from you.

Here is an example of a buyer persona: Occupational Title: Strategy Manager Company size: 400. Goal: Securing a new client pitch for an advertising campaign. Challenge: Looking to provide prospective clients with a data-driven proposal to prove their notion. Problem to solve: Need to test ads with a key target segment to provide evidence to their case. Pain points include immediately reaching a representative of the client's desired audience. Purchasing habits: Looking to self-service and pay with a credit card. Price: Keen to choose a cost-effective alternative because they have not yet secured the client. Social media consumption: Champion LinkedIn user.

How to leverage your UVP to stand out from the crowd 1. Identify your UVP (your point of difference) Is it your innovative approach, your expertise, a unique perspective you offer, more value-ads? 2. Reflect your UVP in your content Whether it's a blog post, video, social media: the essence of your UVP must be clear, helping attract your ideal audience, win raving fans and clients for life. 3. Share stories that embody your UVP Because people connect with stories. It could be a customer success story, a behind-the-scenes look at your process, or insights into how your unique approach has solved common problems. ------- So, to stand out from the crowd, and build your brand’s success, find things no one else does, and do them well.

Here's Nike's value proposition for their customized shoe line: "Your personalized Nike co-creation begins here. Create your own personalized sneakers with Nike By You and give them something they have never seen before."

How to use engagement as a lead magnet: (3 simple strategies) (1) Use storytelling Weaving storytelling into your digital content may pull your audience into a memorable journey. (2) Foster interactive dialogues Create interactive content that encourages your audience to engage actively, turning passive viewers into participants in a two-way conversation. (3) Encourage community creation Inspire your audience to share their own stories, much like sailors sharing tales. This user-generated content builds a community and deepens brand loyalty. People connect with brands in the same way they connect with a great story – through emotion, engagement, and shared experiences.

Focus in ONE person. Do for this ONE single human that liked your content. Learn from this ONE viewer and make it better. Make more for this ONE fan. And once you really get it, and understands the nuances between this ONE and the BILLION other ones, begging to find the other ONES, and form your self ONE community, repeat the process for the this group as they were only that ONE person that gave you love when you started.

BuzzFeed stands out by crafting content that resonates deeply with specific audience segments, using analytics to guide its strategy. Similarly, embracing emerging platforms or formats, like how brands leveraged TikTok for viral challenges, can carve out a unique space. Also, prioritize quality and relevance; The New York Times maintains its authority by consistently delivering insightful, well-researched content that engages and informs its audience, setting it apart from fleeting trends.