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What do you do if your content strategy career is overwhelming your time management skills?

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When you find your content strategy career encroaching on every minute of your day, it's time to reassess your approach to time management. It's a common challenge in a field that demands constant creativity and strategic thinking. You're not alone if you're feeling swamped; many content strategists grapple with finding the balance between their ambitious goals and the hours available in a day. The key is to implement strategies that can streamline your workflow and give you back control over your time.

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Trish Seidel ?

Director of Marketing @ Teal | Your marketing big sister ?? | Real-life Elle Woods
Brenda Marília

Marketing Specialist | Inbound Marketing | Social Media | Email marketing
Vladi Kriulin

I help eCommerce brands scale organically with revenue-focused SEO | Generated $250,000+ in organic sales & 150,000+…

1 Prioritize Tasks

Effective time management begins with prioritizing your tasks. As a content strategist, you may be handling various projects, from planning editorial calendars to analyzing metrics. Start by identifying the most critical tasks that align with your key objectives. Use a method like the Eisenhower Matrix to categorize tasks by urgency and importance. This will help you focus on what truly moves the needle for your content strategy, rather than getting bogged down by less impactful activities.

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Brenda Marília

Marketing Specialist | Inbound Marketing | Social Media | Email marketing
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Tarefas urgentes s?o tarefas importantes que n?o foram devidamente priorizadas. E essa é um situa??o bastante recorrente em times com demandas plurais, como é o caso do Marketing. Por isso, planejar, estruturar e definir processsos (com os respectivos tempos e movimento) é t?o importante. Outro aspecto fundamental é tra?ar prazos de execu??o realistas, os quais permitam uma boa execu??o, assim como a sustentabilidade do processo de cria??o. Times que vivem atendendo urgências, n?o conseguem ser disruptivos e inovadores.

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Vladi Kriulin

I help eCommerce brands scale organically with revenue-focused SEO | Generated $250,000+ in organic sales & 150,000+ organic traffic for eComm brands
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If that happens, you probably took more work than you can handle. The way I see it, you have two ways out of this: 1. You make as much time as you can in your day and complete all the work 2. You let your clients know that you can't handle the work and you lower the amount.

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Iberedem Godwin

Marketing Professional - Strategist | Building Brands & Driving Growth Through Email & Social Media
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Prioritize tasks: Create a to-do list and prioritize tasks based on urgency and importance. For example, completing a client's content calendar should take precedence over updating your blog.

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Jules Laurent ??

Fondateur weklap | Attirez, convertissez et fidélisez vos (futurs) clients grace à nos vidéos ??
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Voici 2 stratégies à tester : ? "Big Rock" : Identifiez et accomplissez en début de journée votre tache la plus importante. --> Cela assure que, même si votre journée est interrompue, le progrès essentiel a été réalisé. ? Technique Pomodoro : Elle consiste à mettre en place des périodes de travail intensives de 25 minutes suivies de courtes pauses de 5 minutes. --> Le but est d'augmenter la concentration et la productivité.

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2 Set Boundaries

Setting boundaries is crucial when your career starts to monopolize your time. Determine work hours that you can realistically commit to and communicate these to your team or clients. This may involve saying no to last-minute requests or setting expectations for email response times. Remember, safeguarding your time not only prevents burnout but also allows for more focused and productive work periods.

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Brenda Marília

Marketing Specialist | Inbound Marketing | Social Media | Email marketing
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Mais do que definir horários, é fundamental respeitar o tempo proposto para cada tarefa. Além disso, exercitar a aten??o plena, a dedica??o total quando estiver em determinado projeto. Uma mente realmente presente é mais produtiva e eficiente.

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Jules Laurent ??

Fondateur weklap | Attirez, convertissez et fidélisez vos (futurs) clients grace à nos vidéos ??
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Instaurez des "heures de silence" pendant lesquelles vous éteignez les notifications pour vous concentrer sur des taches sans interruption. Cela améliore la qualité de votre travail et réduit le temps nécessaire pour accomplir vos taches.

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3 Use Tools

Leveraging the right tools can be a game-changer for managing your content strategy workload. There are numerous project management and automation tools designed to help you organize tasks, collaborate with team members, and automate repetitive processes. By integrating these tools into your daily routine, you can save precious time and reduce the risk of overlooking important tasks.

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Trish Seidel ?

Director of Marketing @ Teal | Your marketing big sister ?? | Real-life Elle Woods
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Notion. Your content strategy is taking too much time because you have too few automated processes in place. You don't need any tools outside of a Notion subscription to create a few simple production workflows that ALL external parties must follow. Make sure your process reflects your internal processes so you have eyes on every stage of it. Lastly, track the lead time between each stage of the process. This will allow you to understand where there are bottlenecks.

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Jules Laurent ??

Fondateur weklap | Attirez, convertissez et fidélisez vos (futurs) clients grace à nos vidéos ??
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1. Automatisez la planification de vos publications sur les réseaux sociaux avec des outils comme Buffer ou Metricool pour gagner du temps et vous libérer de la charge mentale. 2. Intégrez un outil de gestion de projet tel que Trello ou Asana dans vos routines quotidiennes pour une vision claire des échéances et des priorités.

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4 Delegate Wisely

Delegation is a skill that can significantly improve your time management. As a content strategist, you might feel the need to oversee every detail, but entrusting responsibilities to others can free up your schedule. Identify tasks that can be delegated and find capable team members or freelancers who can handle them. This not only lightens your load but also empowers others and can lead to a more productive team overall.

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Jules Laurent ??

Fondateur weklap | Attirez, convertissez et fidélisez vos (futurs) clients grace à nos vidéos ??
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1. Utilisez des outils de communication tels que Slack pour des mises à jour rapides et efficaces sur les taches déléguées, minimisant le besoin de réunions longues et répétitives. 2. Vous pouvez également développer une base de données de connaissances ou un wiki d'entreprise pour que les membres de l'équipe puissent trouver rapidement des réponses aux questions courantes, réduisant ainsi le temps que vous passez à répondre aux mêmes questions.

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5 Reflect Regularly

Regular reflection on your work processes can reveal areas where you can improve efficiency. Set aside time weekly or monthly to review what's working and what's not in your content strategy and time management practices. This could involve reassessing your priorities, tweaking your schedule, or finding new tools to assist with your workflow. Continuous improvement is key to mastering time management in a dynamic field like content strategy.

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Jules Laurent ??

Fondateur weklap | Attirez, convertissez et fidélisez vos (futurs) clients grace à nos vidéos ??
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Intégrez des retours d'expérience de vos collègues et clients dans votre processus de réflexion pour obtenir une perspective externe sur votre gestion du temps et de la stratégie de contenu.

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6 Learn Continuously

In the ever-evolving field of content strategy, continuous learning is essential. Stay updated on the latest time management techniques and tools that can help streamline your processes. Engage with other content strategists in professional communities to exchange tips and experiences. By committing to lifelong learning, you ensure that you're always equipped with the most effective strategies to manage your time and excel in your career.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Iberedem Godwin

Marketing Professional - Strategist | Building Brands & Driving Growth Through Email & Social Media
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Learn to say no: Politely decline requests or projects that don't align with your priorities or stretch you too thin. For instance, you might decline a speaking engagement if it conflicts with a major client deadline.

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Marta Olszewska

Customer Insight-Driven Content | Fractional GTM & Content Strategist | I help B2B SaaS brands get strategic clarity needed for growth | @GrowthMentor | Ex-Head of Marketing @Piktochart
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Set a strong foundation. Know your ICP deeply and create a Persona Messaging Cheatsheet which will tell you all about your ICP pain points, motivations, life before/after, sales objections, etc. Then, analyze their journey across their marketing channel. Using your cheatsheet, discover content ideas that resonate with what your Personas need and want depending on their intent. You'll have an infinite library of topics and forget about content ideation for a while.

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What do you do if your content strategy career is overwhelming your time management skills?

1

2

3

4

5

6

7

1 Prioritize Tasks

2 Set Boundaries

3 Use Tools

4 Delegate Wisely

5 Reflect Regularly

6 Learn Continuously

7 Here’s what else to consider

Content Strategy

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What do you do if your content strategy career is overwhelming your time management skills?

1

2

3

4

5

6

7

1 Prioritize Tasks

2 Set Boundaries

3 Use Tools

4 Delegate Wisely

5 Reflect Regularly

6 Learn Continuously

7 Here’s what else to consider

Content Strategy

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