What do you do if your content marketing workflow is in chaos?

Take a moment to slow down. Return to the drawing board and start by writing things down. Examine how you currently organize your day based on your ongoing projects. Consider how you manage your customer relationships. Are you using a CRM system or handling it manually? How do you schedule your content? Are you using an automated content management system (CMS) or relying on Excel? Dedicate time to carefully review your processes instead of rushing to complete your work. While this process may be challenging, I assure you that it will ultimately save you a significant amount of time in the future.

In my experience, often it`s just a lack of strategy. Identify your goal in contentmarketing, your USP, your target audience and your position. How do you or your company want to be perceived? Then identify channels and unique topics. Produce content and engage. Use tools like scompler to organize your workload. Then you will make it!

It's crucial to take a step back and identify priorities. Start by assessing the current state of your workflow and identifying any bottlenecks or areas of inefficiency. Prioritize tasks based on their importance and urgency, focusing on activities that directly contribute to your content marketing goals. Streamline processes where possible, delegate tasks effectively, and establish clear deadlines to keep everyone on track. By identifying and addressing priorities, you can bring order to your workflow and ensure that your content marketing efforts are aligned with your overarching objectives.

Slowwwww down and take the time to organize a strategic plan. Anyone can post anything online. Use a spreadsheet to come up with content themes and put ideas under those themes. One could be a "motivational Monday" or a "Testimonial Tuesday" or a "Fun Friday". I'm also a big fan of scheduling ahead and posting the same thing more than once. People won't see everything you post, and if they do, they've forgotten about it by the time they see it again.

CRMs como Hubspot o similares permiten de forma intuitiva construir esquemas de workflows y ejecutarlos, permitiendo la combinación de diferentes canales y acciones. La herramienta es clave para que el proceso sea menos caótico.

The right tools can be powerful allies in streamlining your workflow. Evaluate your current content marketing tools and identify areas for improvement. Consider project management software, content calendars, collaboration platforms, or even AI-powered content creation tools (used strategically!). The key is to choose tools that integrate seamlessly and complement your existing processes.

In my experience the best way to choose between tools is; Assess your specific needs and goals. Consider ease of use and compatibility with your team's workflow. Evaluate features, customization options, and scalability. Look for integration capabilities with existing tools and platforms. Read reviews and seek recommendations from peers in your industry. Trial the tool or explore demos to ensure it meets your requirements. Opt for tools that offer robust customer support and ongoing updates. I think you should use niche tools that are specifically made to solve your problem. Airtable and notion are great tools for organizing tasks, managing content, and fostering collaboration within your team.

Automations, AI and project management help a lot. Work out what you could also outsource to make sure you are working to your talents and skillsets. If you are the strategic brain, do you need to be scheduling social media content?

1. Create a proper plan. 2. Prioritize tasks. 3. Identify gaps and document them. 4. Strategize based on keyword, competitor and target audience research. 5. Use AI tools for assistance.

Establishing a streamlined workflow is an ongoing process. Be prepared to adapt and adjust as needed. Schedule regular team meetings to discuss workflow challenges and brainstorm solutions. A culture of continuous improvement ensures your content marketing workflow remains efficient and effective in the ever-evolving digital landscape.