What do you do if your content marketing strategy is struggling to adapt to new technology?

1 Assess Needs

Begin by conducting a thorough assessment of your current content marketing strategy. Examine which aspects are underperforming and why they might not be resonating with your audience or meeting business objectives. Consider whether your content is accessible on all the platforms your audience uses and if it's optimized for their consumption habits. It's essential to understand the gaps and shortcomings in your strategy before you can effectively integrate new technology to address them.

2 Stay Informed

Staying abreast of the latest content marketing technologies is a continuous process. Subscribe to industry newsletters, attend webinars, and join relevant online communities. This proactive approach will help you keep an eye on emerging trends and technologies that could benefit your strategy. Knowledge is power, and being well-informed will enable you to make more strategic decisions about which new tools and platforms to adopt.

3 Embrace AI

Artificial Intelligence (AI) is revolutionizing content marketing by enabling hyper-personalization and content optimization at scale. If you're not leveraging AI yet, start exploring tools that can analyze data to predict your audience's preferences and automate content distribution. AI can also assist in creating content, such as generating topic ideas or even writing drafts, which can then be fine-tuned by your team.

4 Test Rigorously

When incorporating new technology into your content marketing strategy, it's crucial to test rigorously. Run small-scale experiments to gauge the effectiveness of different tech solutions. Monitor how these changes impact your key performance indicators (KPIs). Use A/B testing to compare results and determine what works best for your audience. Remember, not every new tool will be a perfect fit, so testing helps minimize risk and ensures that any tech integration delivers value.

5 Train Team

Ensure your team is well-equipped to handle new technology by providing comprehensive training. Whether it's a new content management system, analytics tool, or AI-driven content creation platform, proficiency is essential for maximizing the benefits of these technologies. Invest in workshops or online courses. A team that's confident in using new tools will be more innovative and productive.

6 Iterate Often

Lastly, adopt a mindset of continuous improvement. Technology and audience preferences evolve, so your content marketing strategy should be flexible and adaptable. Regularly review your strategy's performance in light of new technological advancements and make iterative changes. This process will help you stay ahead of the curve and maintain a dynamic, effective content marketing approach that resonates with your audience.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?