What do you do if your Content Marketing knowledge is outdated?

Assessing gaps in your content marketing knowledge involves evaluating where your skills may be lacking or outdated. For example, if you're proficient in creating written content but lack experience in video production or SEO optimization, those could be identified as gaps. Another example is comparing your content engagement metrics with industry benchmarks to see if there are areas where your performance falls short.

→ Revisa tu contenido de los últimos 6-12 meses. → Analiza el rendimiento de tu contenido (tráfico, engagement, conversiones). → Identifica temas o formatos que ya no sean relevantes.

I'd take proactive steps to update my knowledge. This includes enrolling in recent online courses from platforms like Coursera, Udemy, or LinkedIn Learning, focusing on the latest content marketing strategies, tools, and trends. I'd subscribe to industry blogs, podcasts, and newsletters from authoritative sources to stay informed on current best practices and innovations. Joining professional networks and attending webinars, workshops, and conferences would also help me connect with peers and experts, facilitating knowledge exchange. I'd experiment with new tools and platforms in personal projects to gain hands-on experience.

Here's how I stay updated for the 2024 market: Follow reputable industry publications and blogs such as Content Marketing Institute, MarketingProfs, and HubSpot's blog. These sources regularly publish articles, reports, and insights on the latest trends and best practices in content marketing.

The key here is to make it a habit. I live and die by my reminders, so I will set a task to actively go and review all of my saved Instagram or TikTok content regarding marketing ideas and trends. I also will "habit stack" and pair one habit with another; when I drink my morning coffee, I will read content marketing blogs from industry leaders, when I do my laundry I will listen to a relevant podcast, etc. All of these things help me to habitually stay on top of trends.

Start by identifying key areas where you need improvement or new skills. This could include content creation, SEO optimization, social media marketing, data analytics, video production, or email marketing, among others.

Much of the time, I have found that my best source of information has come directly from someone in person rather than a blog or a piece of social content. I believe there is something more powerful about the exchange that happens when we meet in person. So as much as possible, try do join network groups in person. If you can't find any, consider forming your own!

→ Contacta con otros creadores de contenido en tu nicho y plantéales colaboraciones como publicaciones conjuntas, ebooks o webinars.

Try your best to engage in networking sessions, participate in panel discussions, and connect with fellow attendees to exchange ideas and insights.

The most valuable skills I've learned in marketing came from reading about something and then actually experimenting with it myself. Most martech tools have free trials. Make a free account and start experimenting with it yourself. In a matter of hours, you'll have highly specialized skills in some little niche because very few people do this.