What do you do if your content management strategy is falling behind the key trends?

Whenever there is a disconnect between your efforts and results, you need to find and assess the gaps. So, if your content management strategy is falling behind the key trends, you should - Conduct a comprehensive audit - Analyze industry trends - Audience research and feedback - Content relevance and quality check - Collaboration and innovation - Iterative improvement Last but not the least, you need to invest in training and skill development for your team to ensure they have knowledge and capabilities to execute an effective content strategy.

If your content management strategy is falling behind the key trends, DON'T PANIC... 1st, you may be ahead of the trend... 2nd: you may be different from the trend, ON PURPOSE... Remember: what do you have to offer that other don't? That said, you may also want to assess your strategy! Research the latest trends in content management & determine which ones align with your business goals. This may involve investing in new tools or technologies, such as content management systems CRM, or analytics software. Next, create a plan to implement these changes. Finally, don't be afraid to seek outside help if needed. DM me for more...

Ctrl + R - Refresh Refreshing your content management strategy means updating and improving how you create, organize, and deliver content. It's like giving your strategy a makeover to keep up with the latest trends and meet your audience's needs better. For example, if you're a fashion brand, refreshing your strategy might involve creating more video content for social media platforms like TikTok, where short, engaging videos are popular. You could also focus on creating more interactive content, like quizzes or polls, to boost engagement. Refreshing could also mean updating your website's design to make it more user-friendly or optimizing your content for voice search to align with changing search behavior.

Honestly, I have never worried about trends. I keep my head down and create consistent, quality content that I write how I would like to read it as a reader. I think if you're in it for the long run, keeping up with trends will just end up being exhausting as all get-out.

Analyser votre stratégie pour identifier précisément pourquoi elle ne correspond pas aux dernières tendances. Vous pouvez utiliser des outils d'analyses pour vérifier les ajustements à faire concernant vos cibles.

Pour rester au courant et adapter les dernières tendances, je vous conseille de lire des études, mais aussi de suivre des influenceurs clés dans votre marché. Vous pouvez faire des points mensuels ou trimestriels pour vérifier que ces contenus restent pertinents et attrayants pour votre audience.

When optimizing content, I’ve found content clusters helpful. Many businesses often create content that are not interconnected. They are so eager to publish that they share posts that are scattered across various topics. Rather than doing this, publish related content. This improves SEO by showing search engines the depth of your expertise on a subject. It also enhances your visitors’ experience because they get a more organized and informative user journey through your content. But content cluster isn’t just about SEO or web content, even your social media posts can be interconnected. TikTok’s playlists, Instagram’s Highlights, and Pinterest’s Story Pins are all ways to tell related stories and optimize your content with clusters.

Get an outside opinion. Sometimes hiring a consultant that sees things from a different perspective and can bring in fresh ideas works best for me. I find someone who understands my goals and hopes for what I want my brand to represent and then use their skills along with my own to accomplish that goal.

Vous pouvez mettre en place des indicateurs de performance (KPIs) pour mesurer efficacement et de manière régulière votre stratégie de contenu. Vous aurez ainsi une vue objective qui vous permettra d'ajuster rapidement votre stratégie pour répondre aux besoins de votre audience s'il y avait un décalage.

When your content strategy is falling behind, it's smart to look at what others are doing right. Successful competitors and industry leaders can provide valuable insights and ideas. For example, if you're struggling with social media engagement, you might look at how a similar brand is using Instagram or Twitter effectively. You could also see how industry leaders are using video content to connect with their audience. By studying what works for others, you can adapt and improve your own strategy to stay competitive and relevant.