What do you do if your content isn't resonating with your target audience?

When your content falls flat with your target audience, there's a simple rule to remember: give the people what they want. It's like Y Combinator's philosophy—cater to your audience's desires, and everything else falls into place. But how do you figure out what they want? Simple: ask them. Enter Talenzy, the ultimate platform for content research. Here, you can break down your content into bite-sized pieces, toss it out to your audience, and let them tell you what clicks and what doesn't. Plus, they'll even pay you for the privilege. It's a win-win for everyone involved.

If your content isn't hitting the mark, experiment with different formats to see what resonates best. Try incorporating videos, infographics, or interactive quizzes to diversify your content portfolio. Each format appeals to different audience preferences and learning styles, potentially widening your reach and engagement. Analyze metrics to identify which formats generate the most interaction, then tailor your content strategy accordingly. Additionally, consider repurposing existing content into new formats to maximize efficiency and creativity.

The first question would be; what isn't connecting? Is it the topic or the way it's presented? Once you discover this just iterate by testing variations, before you know you found something that interests your audience. PS: find profiles with a similar audience and learn on how they are connecting with their audience!

If your content isn't connecting with your target audience, adapt it. Experiment with formats like infographics, deliver concise yet informative content, establish a niche, and explore its nuances. Engage with feedback, experiment with tone and visuals, and remain true to your brand identity. Strive to resonate with your audience by continuously refining and evolving your approach.

Use your analytics to find out what exactly you need to improve. ‘Watch time’ or ‘percentage who watch to the end’ is an important metric on TikTok and YouTube. Also take a look at if there are any sharp dips in retention throughout the video. Lastly, if your video isn’t getting much reach at all then it could mean the first 3 seconds aren’t that engaging.

People resonate and connect with people, be yourself sounds corny but it's true! If you can really share what you stand for -- don't change the topic, maybe change the way it's presented to optimise the connection with your audience!

Authenticity is the key to successful marketing the audience have an immediate sense of the interlocutor is authentic and m true to his feelings. Emotion and experience or if he fakes it to only grow and gain some audiences what comes from the heart connects directly to the audience’s heart ?? Emotional Intelligence. Universal Law of Attraction. ???? Great topic choice!

When considering the importance of patience in pivoting your content strategy, it’s helpful to view it as a journey rather than a destination. Just like planting a seed and nurturing it as it grows, building a successful content strategy requires time, care, and attention.