What do you do if your content isn't ranking on search engines and your online visibility is low?

Checking in on content performance is crucial to content marketing success. If my content isn't ranking, as a content manager and strategist, I look at all content factors first. Does the content need a page update? You can improve heading quality, content digestibility, factual accuracy, value of information, etc. Then, I check that internal linking and other on-page SEO is on point. Finally, I cross-analyze my content against what's out there on the same topic. Is my content the best? Does it answer questions about the topic that other pages don't? If all of these factors check out all right, what website elements could be improved? It's not always content; SEO, content, and linking must be happily married for content to perform well.

1- Keyword Research: Ensure that you're targeting the right keywords. Use tools like Google Keyword Planner, SEMrush, or Ahrefs to find relevant keywords with a decent search volume and manageable competition. 2-Optimize On-Page SEO: Make sure your content is optimized for search engines. This includes using target keywords in your title tags, meta descriptions, headers, and throughout your content naturally. Also, pay attention to factors like page load speed, mobile-friendliness, and URL structure. 3- Create High-Quality Content: Content is king. Ensure your content is valuable, well-written, and engaging. Provide solutions to problems, answer questions, or offer unique insights that your target audience will find useful and shareable.

SEO keyword identification is very important. As mentioned in the description of this point, we can try to identify less competitive keywords. Another fact is to use them in an organic way in the sentences we make. Stuffing them and also high repeat rate can negatively impact our SEO performance.

When your content addresses the needs of your audience, they will have no other choice than to come back for more. They will even go to the point of telling others about it through reshare. On the part of the algorithm, because it's user-centric, it will have no choice but to rank you higher. So, quality content is an effective strategy for visibility and ranking on search engines.

When a writer leverages technology to their benefit, the impact and reach of their writing can be multi-fold. Writing analytics tools are a plenty and they help writers to, 1. Understand what sort of content are being read more 2. What are the keywords that are trending and more in demand 3. What's the length of the articles that are being ranked now 4. The keyword difficulty levels and search volume together gives the writer what sort of keywords to target to get easy wins 5. Where audience are getting bounced A smart writer now doesn't just hone their writing craft but also stays up to date on trends around search engines, analytics, algorithm updates and so much more.

Information on its own is dynamic. When you keep updating your content, you are sending a signal to Google that your audience will get the latest information from your content. Google will honor it by bringing you up.

Check your competitors' content. This means you have to analyze the SEO components of the articles to see what works. Do better in these areas and look for more factors that you can do better in. For example, if they have a listicle with 10 items, update yours so it shows 15 or even 20 items.