What do you do if your content creation team lacks the necessary skills?

1 Assess your team's skills

The first step is to evaluate your team's current skills and compare them to the skills you need for your content strategy. You can use various tools and methods to do this, such as online assessments, feedback surveys, portfolio reviews, or performance reviews. You should also consider the different types of content you want to create, such as blog posts, videos, podcasts, infographics, or ebooks, and the skills required for each format, such as writing, editing, design, audio, or video production. By assessing your team's skills, you can identify their strengths and weaknesses, and prioritize the areas that need improvement.

2 Provide training and coaching

The next step is to provide your team with the necessary training and coaching to develop their skills. You can choose from different options, such as online courses, workshops, webinars, podcasts, books, or blogs, that cover various topics and levels of content creation. You can also assign mentors, coaches, or peers to your team members, who can offer guidance, feedback, and support. You should also encourage your team to learn from each other, by sharing best practices, resources, and examples of good content. By providing training and coaching, you can help your team acquire new skills, update their knowledge, and boost their confidence.

3 Set clear expectations and goals

The third step is to set clear expectations and goals for your team and their content. You should communicate your content strategy, vision, and objectives to your team, and explain how their content contributes to them. You should also define the quality standards, guidelines, and criteria for your content, and make sure your team understands and follows them. You should also establish the roles, responsibilities, and deadlines for your team, and monitor their progress and performance. By setting clear expectations and goals, you can align your team and their content with your business needs, and measure their impact and results.

5 Delegate and outsource

The fifth step is to delegate and outsource some of your content creation tasks to other people or agencies. You may not have enough time, resources, or expertise to handle all the aspects of content creation yourself, or you may want to focus on your core competencies and strategic priorities. You can delegate and outsource some of the tasks that are less critical, more repetitive, or more specialized, such as research, proofreading, formatting, or graphic design, to other members of your team, freelancers, or content agencies. By delegating and outsourcing, you can save time and money, leverage external talent and skills, and increase your content output and diversity.