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What do you do if your content creation decisions are leading to disastrous outcomes?

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Creating content can be a thrilling journey, but what happens when your creative decisions start steering you towards a cliff? As a content creator, you're tasked with engaging audiences, but sometimes strategies go awry, leading to less-than-desirable results. Whether it's falling engagement rates, negative feedback, or a tarnished brand image, these outcomes can be alarming. But fear not, because even the rockiest paths can lead to valuable lessons and opportunities for growth. Let's explore how you can navigate through these turbulent times and steer your content strategy back on track.

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1 Acknowledge Issues

The first step in resolving any problem is acknowledging it exists. If your content isn't resonating with your audience or is causing backlash, take a step back and assess the situation. Listen to your audience's feedback, analyze your content performance metrics, and be honest with yourself about what's not working. It's crucial to recognize these signs early on to prevent further damage and begin the process of rectification.

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Elaine Nunes Wzorek

Journalist
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Recently, I completely chance my focus on content. I wans't getting the audience I want, and start to reevaluate all my strategy, my goasl, the meaning of my work. After carefully go by everything in my business, I realize that I wasn't focusing in the right tems. Instead of offering destination tips, I'm now focusing my content in why people travel and why traveling can be lifechanging.

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Sunny Moudgil

Crafting Impactful Technical Content | Engaging Instagram Creator | Passionate Book Blogger Sharing Stories & Insights
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Accepting the problems in your content decisions is the best way to refocus on your strategies. Identify the problems with your content and understand the reasons behind the slow performance. Ask your followers to share their views regarding your content and compare your content metrics with your competitors' for a better understanding. This way, you can focus on a revamped strategy without further damaging your account.

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2 Analyze Causes

Once you've acknowledged there's a problem, it's time to dig deeper and understand the root causes. This might involve looking at your content through a critical lens, seeking external opinions, or examining your creative process. Are you following trends that don't align with your brand? Have you strayed from your audience's interests or preferences? Understanding the "why" behind your content's poor performance is key to making informed decisions moving forward.

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Sunny Moudgil

Crafting Impactful Technical Content | Engaging Instagram Creator | Passionate Book Blogger Sharing Stories & Insights
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Since the digital media trends change everyday, it's important to keep a tab on new trends and plan your content calendar according to them. Moreover, analyze any potential shortcomings in your plans, messaging, media or content tone, and work on them to avoid disaster reoccurrence. Once you get to know the real reasons behind your failing content creation, work on them to create a flawless content calendar for your audience.

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3 Revisit Strategy

Your content strategy is your roadmap to success, and when things go south, revisiting and revising this strategy is imperative. Consider what has changed since you last updated it. Perhaps your audience's needs have evolved, or there's been a shift in the digital landscape that affects how content is consumed. Adjusting your strategy to accommodate these changes can help you create more relevant and engaging content.

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Shariq Mohamed Yusuf

Content Writer | Specialising in Content Strategy, SEO, and Creative Storytelling
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Analyze your content performance metrics alongside revisiting your strategy. Did your video content outperform written posts? Maybe your audience prefers shorter, snackable content formats now. Data can reveal hidden trends that can inform your strategic revisions for better content creation.

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Sunny Moudgil

Crafting Impactful Technical Content | Engaging Instagram Creator | Passionate Book Blogger Sharing Stories & Insights
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Once your mind gets back on the drawing board, work out the chinks in your content strategy and chalk out new and achievable plans to make your audience share your content in large numbers. Update any obsolete idea with a refreshing and trending one, besides adding more audience segments to spread your content to new demographic areas.

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4 Engage Audience

Engagement is the lifeblood of content creation. If your content is leading to disastrous outcomes, it's time to re-engage with your audience. This could mean starting conversations, asking for their input, or creating content that addresses their concerns and interests directly. By rebuilding these connections, you can gain insights that will help you produce content that resonates and rebuilds trust.

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5 Iterate Quickly

In the fast-paced world of content creation, agility is essential. If a particular approach is failing, don't be afraid to pivot quickly. Experiment with new content formats, storytelling techniques, or distribution channels. The key is to learn from what didn't work and apply those lessons to your new strategy. Remember, the quicker you iterate, the sooner you'll find a formula that works.

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6 Seek Feedback

Finally, don't underestimate the power of feedback. Whether it's from peers, mentors, or your audience, getting an outside perspective can provide clarity and new ideas. Encourage open dialogue and be receptive to constructive criticism. By incorporating this feedback into your content creation process, you can make more informed decisions and improve the quality of your work.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Elina Strautmane CMktr ACIM
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Make sure that your decision are based on data and all other insights obtained from existing content. Metrics and monitoring will help you understand what your target market wants and how they feel about your content. Also, try testing your content to see what works best based of the data and what channels you should use to engage with your target market.

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What do you do if your content creation decisions are leading to disastrous outcomes?

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1 Acknowledge Issues

2 Analyze Causes

3 Revisit Strategy

4 Engage Audience

5 Iterate Quickly

6 Seek Feedback

7 Here’s what else to consider

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