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What do you do if your consulting services aren't attracting clients in the product marketing industry?

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If you're a product marketing consultant and your services aren't attracting clients, it's natural to feel concerned. The product marketing industry is dynamic, and staying relevant is crucial for success. You're not alone in facing this challenge, and there are several strategic steps you can take to turn the situation around. This article will guide you through practical ways to enhance your consulting practice's appeal and secure the client interest you're aiming for.

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1 Evaluate Offering

Take a hard look at your service offerings. Are they aligned with what your target market currently needs? The product marketing landscape evolves rapidly, and your services must adapt accordingly. It's essential to stay abreast of industry trends and to adjust your offerings to meet the demands of the market. Consider conducting a competitive analysis to see how your services stack up against others in the field. This can help you identify areas for improvement or untapped opportunities that could attract more clients.

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Elizabeth I. Shabi - MBA, CSPO?

Transformational Product Leader | Director of Product | Entrepreneur | Innovator | Crafting World-Class Products, Elevating CPG and Tech Excellence | Product Marketing | Product Development
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If your consulting services aren't attracting clients in the product marketing industry, take some time to truly understand the needs and pain points of your target audience. Conduct in-depth research, engage in active listening, and gather feedback to identify gaps in the market and tailor your services to address specific client challenges effectively. By demonstrating a deep understanding of customer needs and offering tailored solutions, you can differentiate your consulting services and attract clients who value your expertise and ability to deliver results. When you start to land clients, collect social proof and reviews - this allows you to grow the trust factor too!

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Gaurav Chandrashekar

?? Product Strategy + Team for Scaleups | Alum: Spotify, PayPal, Grab | Interim Head of Product
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Hey this is when you have to product market your product, and go as deep in the meta tree as possible. And success of PMMing your product is correlated to PMMing your clients products.

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2 Refine Messaging

Your marketing message might be missing the mark. It's crucial to communicate the value of your services effectively. Ensure that your messaging resonates with your target audience by highlighting the benefits of your consulting work and how it solves specific problems they face. Use clear, compelling language that speaks directly to the pain points of product marketers. Refining your messaging also includes updating your website, social media profiles, and any marketing materials to reflect the value proposition clearly.

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3 Expand Network

Expanding your professional network can open doors to new client relationships. Attend industry events, join product marketing forums, and participate in online communities where your potential clients are likely to spend time. Networking isn't just about meeting new people; it's about fostering relationships and establishing trust within your industry. By becoming more visible and engaged, you increase the chances of referrals and word-of-mouth recommendations.

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Phil Rimmler

Product Marketing | Brand Builder | Growth Specialist. I help executives achieve product-market fit, establish an authentic brand & drive scalable growth for both B2C & B2B companies
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Look to social causes that have a tech focus. Organizations like Code for America offer a valuable combination of real-world experience building AND an opportunity to expand your network with people in your local community.

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Arjun Verma, MBA

Senior Marketing Manager | Expert in Digital Marketing | Scaled marketing budgets from $0 to $2 Million, achieving 4x ROAS and increased brand awareness for top brands | Laurier MBA
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I've seen the power of partnerships firsthand when I teamed up with a market research firm. They provided valuable insights into consumer behavior, while my consultancy focused on digital advertising for product launches. By joining forces, we offered clients a comprehensive solution, enhancing our credibility and expanding our reach within the industry. This collaboration proved fruitful, leading to mutual referrals and a stronger presence in the market.

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4 Enhance Skills

Continuing education is key in a field as dynamic as product marketing. If your services aren't attracting clients, consider enhancing your skills or gaining new certifications that are in demand. This not only improves your consulting capabilities but also signals to potential clients that you are committed to staying at the forefront of your industry. Offering a unique skill set or specialized knowledge can differentiate you from competitors and make your services more appealing.

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5 Adjust Pricing

It's possible that your pricing structure is a barrier to attracting clients. Evaluate how your fees compare with others in the industry and consider whether they accurately reflect the value you provide. Adjusting your pricing might mean lowering your rates to be more competitive or restructuring them to offer more flexible options for clients. Sometimes, offering tiered pricing or package deals can make your services more accessible and attractive to a wider range of clients.

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6 Seek Feedback

Lastly, seek feedback from current and past clients, as well as peers in the industry. They can offer invaluable insights into why your services might not be as appealing as you'd hoped. Constructive criticism can help you identify blind spots in your business approach and lead to meaningful improvements. Remember, feedback is a gift that can guide you towards making the necessary changes to attract and retain clients in the competitive field of product marketing.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Diana Daniels

Chief Executive Officer | Founder | Board Member | Telecom | Blockchain | Financial and Labor Inclusion | Stanford GSB | Linked In Top Voice Executive Management | TEDx Speaker
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Are you marketing to the right clients? Understanding your target audience goes beyond knowing them—it's about grasping their needs and decision-making processes. Here's how to refine your approach in 4 steps: 1. Market Research: Use surveys and reports to learn about client demographics and challenges. 2. Buyer Personas: Develop profiles for market segments, noting job roles and typical challenges. 3. Competitor Analysis: Examine competitor targeting to identify market gaps. 4. Analytics: Use data from your website and social media to understand content interactions. These 4 steps will ensure you resonate with the right audience, positioning you to attract and retain the most beneficial clients for your business.

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Bridget Reynolds

Growth with Purpose, Exit with Success – Empowering SME Owners with AI-Driven Strategies, Scaleable Operations, & Exit Readiness | SME Investor & Advisor
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. When your consulting services struggle to attract clients in product marketing, emphasise the tangible outcomes, showcase success stories, leverage social proof, visualise solutions, and highlight deliverables to make the intangibles tangible and address client needs effectively.

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Himanshu S.

Producing Engineering Success Podcast | DemandGen, RevOps, Content & Product Marketing | Ex - OnFinance AI, Insane AI, GradRight AI, Shifu Ventures | Marketing Psychologist | Author
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Magic Mantra: "Showcase outcomes and foster meaningful connections." If your consulting services in product marketing aren't attracting clients, focus on clearly demonstrating the tangible results and value you provide. Use case studies, testimonials, and data-driven results to illustrate your impact. Additionally, networking is key—attend industry events, participate in forums, and engage on social media platforms

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What do you do if your consulting services aren't attracting clients in the product marketing industry?

1

2

3

4

5

6

7

1 Evaluate Offering

2 Refine Messaging

3 Expand Network

4 Enhance Skills

5 Adjust Pricing

6 Seek Feedback

7 Here’s what else to consider

Product Marketing

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What do you do if your consulting services aren't attracting clients in the product marketing industry?

1

2

3

4

5

6

7

1 Evaluate Offering

2 Refine Messaging

3 Expand Network

4 Enhance Skills

5 Adjust Pricing

6 Seek Feedback

7 Here’s what else to consider

Product Marketing

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