What do you do if your conference exhibition booth isn't attracting enough attention?

Visitor engagement refers to?the level of interaction and participation that a web site's visitors have with the site. This can include activities such as clicking on links, filling out forms, watching videos, and making purchases.

Put yourself in the position of your customers and look at the design of your booth. Does it instantly say what you are offering? I visit so many trade shows around the world and in a lot of the cases, it’s not actually that easy to work out what they do from just looking at the graphics and by reading the over worked strap lines and slogans. The visitor should be able to, at a glance, work out what you are offering and most importantly, how they could benefit by stopping and having a chat.

The three thing you must do to generate traffic to your booth are: 1. Pre-show promotion 2. Pre-show promotion 3. Pre-show promotion Sales-effective pre-show promotion along with being proactive and engage passers- by will generate 50% to 200% more booth traffic AND qualified leads for you, every show. Guaranteed!!!

Don't just wait for them to arrive, go and engade. In this impersonal world, the warmth of a genuine smile and a real interest in people leaves a mark. People will remember you for how you make them feel, make sure it is a pleasant memory

Stands can become tired quickly over multi day events. Changing your booth to include new displays, competitions, information each day will encourage peeps who have already been to your stand with a reason to return. Another opportunity for engagement.

You can try mood lighting if your display is static and must remain unchanged. Eg: Tonight could be red hot and daytime cool blue. Creating a different feeling in the same booth. Remember to always adhere to the BRAND color messaging and do not allow mood lights to mute that impact. Depending on the budget you can completely change your "digital" booth every day. And a reward for visitor numberXXX is always a great calling card.

In my experience in MICE sector, these can help to draw the crowd: 1. Interactive Elements: Add interactive demos to engage attendees. People love to participate rather than just watch. 2. Visual Appeal: Use eye-catching visuals or digital displays. 3. Promotional Items: Offer unique or useful giveaways. 4. Engaging Staff: Ensure your team is energetic, friendly, & well-versed in what you’re promoting. 5. Live Demos/Talks: Schedule short, engaging talks/demos about your product or service that occur regularly throughout the day. 6. Social Media: Use social media to invite attendees to your booth - with a special experience or prize draws. 7. Networking: Go out into the aisles & invite people over personally, making immediate connections.

Making the incentive interactive can enhance memorability, while offering a practical incentive can keep your brand relevant over time.

A great way to stay present in their mind. Again, remember the experience you are generating for them, you can do some dynamics, even small competitions, trivia, etc. And above all, make sure they follow you on your social media and mention you on theirs. You never know who you might reach indirectly that way and some time later they will continue to see your content. So if they didn't buy then, the might later. Try to keep the long term relationship

A reward for visitor number XXX is always a great calling card. Display the reward. Use your QR code. They scan your QR, they take home your product details in their phone, you get to interact with them and maybe they get the reward if they are Number XXX. Have fun at your exhibitions your positive energy is stronger than the best booth.

Let's remember that people like to try it, to experience it firsthand. Using technology to give the client a taste of what they can have with you will give you an advantage over others and leave them wanting more.

Keep technology simple and intuitive to maximize accessibility and ensure effective engagement with the widest possible audience. Simple systems reduce barriers to participation and enhance user experience.

Network Activity DefinitionNetwork activity is also known as?network traffic flowing in and out. On a granular level, many activities repeatedly happen on each network-connected device in your IT infrastructure, including messages from network protocols, packet transmission, device status events, and more.

Plan in advance of the conference. Bring along promotional materials such as JUMBO shopping bags that will hold everything everyone else is giving out. This will get you noticed. People will come over just to get a bag. Make sure the bags reflect your company well - a cheap bag makes a cheap impression. You don't have to spend a lot, just be sure it is quality. You can also send out a pre-conference email program inviting people to your exhibit with the offer of an incentive.

What would you do if there is no electricity?! Be prepared to add activities that equally effective with tech and without. For example, marketplace added only offline activity at the booth and when electricity was down for 10 minutes whole expo audience come the booth and never leave since

Pragmatically you need to know how your location fits into the flow of the room. Using interactive tech and audio can distinguish you from the crowd if your exhibit location is not optimum....Then use some unique decor brand related items that help your booth remain distinct from other exhibits in unremarkable spaces. Line of sight spaces close to exits are always desirable. Finally, don't be afraid to use Booth tokens at exits or other in conference venues. If you add QR codes it can become a call card for your exhibit and even a grand prize incentive.