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What do you do if your commercial leasing efforts are falling flat on social media?

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If your commercial leasing efforts on social media aren't yielding the results you expect, it's time to reassess your strategy. Social media platforms can be powerful tools for reaching potential tenants and investors, but only if used correctly. In the competitive landscape of commercial real estate (CRE), it's crucial to stand out and engage your audience effectively. This article will guide you through revitalizing your social media presence to ensure your commercial leasing efforts flourish.

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Faith Barker

Your Multifamily Marketer | Marketing @ Trilogy | DEI Advocate | Experiential Brand Expert

1 Audit Content

Begin by conducting a thorough audit of your social media content. Examine your posts to determine what's working and what's not. Look for patterns in engagement—likes, shares, comments—and consider the type of content that resonates with your audience. It's important to identify the topics that spark interest and the posts that are overlooked. This will provide a clear direction on what to focus on and what to avoid in your future content strategy.

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edward movido

Facilities Administrative Clerk / Sales and Leasing Consultant
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It’s a case to case basis but property management has to give some consideration due to pandemic, a lot of business are slowly recovering, giving them time to pick up their loses will make them stay rather than ask them to move out, it will be more difficult to find a new tenant.

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2 Target Audience

Understanding your target audience is key to successful social media campaigns. Ensure you're clear on who you're trying to reach, whether it's small business owners, franchisees, or large corporations looking for space. Tailor your content to address their specific needs, challenges, and interests. By speaking directly to your desired audience, your messaging will become more relevant and compelling, which can increase engagement and lead to more effective leasing efforts.

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3 Visual Appeal

In the visually driven world of social media, your posts must be eye-catching. High-quality images, virtual tours, and engaging videos can showcase your properties in the best light and attract more attention. Remember, your visual content should not only highlight the features of the property but also tell a story that allows prospective tenants to envision their business in that space.

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Faith Barker

Your Multifamily Marketer | Marketing @ Trilogy | DEI Advocate | Experiential Brand Expert
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Visuals can make or break your marketing. While professional pictures are a plus and look fantastic, modern audiences also appreciate having standard pictures you take on your phone for a more "authentic" experience. Social media is a great platform to play around with professional and amateur photography and see what resonates best with your audience.

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4 Platform Strategy

Not all social media platforms cater to the same audience or serve the same purpose. You may need to adjust your strategy based on the platform you're using. LinkedIn might be more appropriate for B2B communications, while Instagram could be better for visual storytelling. Analyze which platforms are most frequented by your target market and adjust your efforts accordingly, focusing on those that offer the highest return on investment for commercial leasing.

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5 Engage Regularly

Regular engagement with your audience is crucial for social media success. Respond promptly to comments and messages, and participate in relevant conversations. This not only builds relationships with potential clients but also increases your visibility on the platform. A responsive brand is often seen as more trustworthy and approachable, qualities that are essential in the commercial leasing market.

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6 Innovate Tactically

Lastly, don't be afraid to innovate and try new approaches. Social media trends evolve rapidly, and keeping up with them can set you apart from competitors. Explore different content formats like live streams or interactive polls to engage your audience in unique ways. By staying adaptive and open to experimenting with new tactics, you can keep your social media presence fresh and exciting.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What do you do if your commercial leasing efforts are falling flat on social media?

1

2

3

4

5

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1 Audit Content

2 Target Audience

3 Visual Appeal

4 Platform Strategy

5 Engage Regularly

6 Innovate Tactically

7 Here’s what else to consider

Commercial Leasing

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What do you do if your commercial leasing efforts are falling flat on social media?

1

2

3

4

5

6

7

1 Audit Content

2 Target Audience

3 Visual Appeal

4 Platform Strategy

5 Engage Regularly

6 Innovate Tactically

7 Here’s what else to consider

Commercial Leasing

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