What do you do if your clients struggle to understand design changes and revisions?

1 Use different tools

Depending on your client's preferences and learning style, you may need to use different tools to convey your design ideas and revisions. Some clients may prefer to see sketches, mood boards, or floor plans, while others may respond better to 3D models, virtual reality, or augmented reality. You can also use software or apps that allow you to create interactive presentations, where you can show different options, colors, materials, and furniture. The more you can make your design tangible and realistic, the easier it will be for your client to understand and appreciate it.

3 Listen and empathize

Communication is a two-way street, so you also need to listen and empathize with your client. Sometimes, your client may struggle to understand your design changes and revisions because they have different expectations, preferences, or emotions. For example, they may be attached to a certain piece of furniture, or they may be worried about the cost or the timeline. In these cases, you need to acknowledge their feelings and concerns, and try to find a common ground. You can also ask them questions to clarify their feedback, preferences, and needs, and to involve them in the decision-making process. By listening and empathizing, you can show your client that you care about their satisfaction and happiness.

4 Simplify and summarize

Another way to help your client understand your design changes and revisions is to simplify and summarize your information. Avoid using too much jargon, technical terms, or details that may confuse or overwhelm your client. Instead, use simple and clear language, and focus on the main points and benefits of your design. You can also use visual aids, such as charts, graphs, or icons, to highlight the key features and differences of your design. At the end of your presentation, you can also provide a summary or a recap of your design changes and revisions, and ask your client if they have any questions or concerns.

5 Follow up and review

Finally, you can also improve your communication with your client by following up and reviewing your design changes and revisions. After your presentation, you can send your client a written summary, a proposal, or a contract that outlines your design changes and revisions, and the next steps and deadlines. You can also ask your client for their feedback, approval, or suggestions, and make sure that they are on board with your design. You can also schedule regular meetings, calls, or emails to update your client on the progress of your project, and to address any issues or changes that may arise. By following up and reviewing, you can keep your client informed and engaged throughout the design process.