What do you do if your career in influencer marketing could benefit from strategic thinking?

I believe that strategic thinking can enhance any creative work, including the work of influencers. The first step to achieve this is by setting goals, preferably using the SMART criteria. Following that, you can develop a content plan, among other strategies.

I would always take AI as a supplemental tool. First, I would tap into my knowledge and experience to determine the best strategy.

Knowing your audiences is very important. Can't emphasize that enough. I've been working both in the East and West cultures. Cultural nuances play a huge factor on how your co-workers/clients judge if you have strategic thinking. Being strategic doesn't mean you only talk without doing and being tactic doesn't mean you only do without thinking. There isn't a perfect formula to tackle problems, but understand who your audiences are and present the solutions in a way that's most comfortable to them is the secret sauce. Sometimes, it's not about skills, it's about storytelling.

Most important to have clear goal setting and understand what is to be achieved by Influencer marketing- is it creating awareness, perception, brand talkability, engagement or more hard metrics such as sales. Based on the objective, one will have to identify the right influencers who can drive the campaign objective. Internal alignment with the team and agency (if any) on campaign performance metrics is a must. And lastly ensure content strategy and invest into content curation process to ensure high quality content that stands-out and does the trick!

Si ma carrière en marketing d'influence pourrait bénéficier d'une réflexion stratégique, je commence par bien conna?tre mon public cible. En comprenant les besoins, les préférences et les comportements de mon audience, je peux développer des stratégies plus efficaces pour engager et influencer mes followers. En me basant sur une analyse approfondie de mon audience, je peux prendre des décisions stratégiques éclairées qui contribueront à faire avancer ma carrière dans le marketing d'influence.

Understanding your audiences is CRUCIAL. The data reveals all. If you can monitor your analytics and truly understand your demographics, you can learn how to approach your strategic thinking in your own, unique way. It could even give you the competitive edge you need to thrive.

When it comes to influencer marketing, knowing your target audience is key. By understanding who you're trying to reach and the WHY behind it, then you can utilize strategic thinking to identify a "business plan" of sorts. This plan can help you point out key demographics that you want to engage with, find the tools to help you scale efforts with ease, and creative ways to engage (e.g. polls, direct messages, video content) that not only highlight your diverse skillset but also amplify your authentic voice.

In influencer marketing, use data as your guide. It shows what folks enjoy. Blend your creative ideas with your brand's heart. This makes your campaigns genuine and powerful. Good bonds with influencers matter a lot. When there's a bump in the road, chat and solve it as a team. Always be on the lookout for new trends and better methods. This way, you stay in the lead. Working with influencers means teamwork, getting each other, and creating messages that resonate. By mixing smart thinking, creativity, and team spirit, you craft campaigns that not only look great but also hit the mark. It's about truly connecting and ensuring your campaigns are grounded in real insights and imagination.

Collaborations which would bring out the creative aspect, meaningful content, balance between organic and branded content, value for the brand, a tutorial or content useful for viewers, growth of platforms and set standards, and be an example for other fellow content creators.

Cannot recommend taking come courses! From Google squared to IM courses online to upskill. Another big tip is to attend some in person events to meet people in the industry, from MADfest, Cannes and more specific expos in London.

If your career in influencer marketing could benefit from strategic thinking, start by defining clear objectives and audience analysis. Identify key metrics and develop strategic partnerships with influencers aligned with your brand. Craft a comprehensive content strategy, continuously optimizing campaigns based on performance data. Allocate budget resources strategically and nurture long-term relationships with influencers for sustained success. Stay updated on industry trends and invest in continuous learning to enhance your strategic thinking skills and drive impactful results in your career.

I believe you should not create content based on what your followers want at the start of your career. Instead, begin with your passion—any topic that excites you and that you love to discuss. By sharing content aligned with your interests, you'll attract a relevant audience that resonates with your passion. Then, you can delve deeper and ask your followers what more they want to know. The aim should be to educate yourself and your followers, not just to gain more followers or brand deals. This approach is the only way to grow authentically in this field.

Network with your collegues in the influencer marketing space that you look up to. Influencer marketing is all about connections and that means your own as well. Is there an agency or a brand that inspires you? Research on linkedin and don't be afraid to cold email with intention.