What do you do if your business needs a boost?

Looking to give your business a much-needed boost? It’s simpler than you think. Start by making sure your brand truly reflects who you are now. Next, dive into the digital world with a solid online presence and keep your customers at the heart of everything you do. Keep your products and services fresh and consider joining forces with other brands to reach new heights. Don't forget to use targeted advertising to speak directly to your audience and always keep an eye on the results to know what’s working. Small, smart changes can lead to big wins. Stay flexible, listen to your customers, and get ready to see your business soar!

Businesses must be agile. If what you're doing isn't working, then you need to do something different. If you try to win by doing what helped you lose, that won't work out well.

World changes, people changes, brands should change too! Revisit your brand's goals and evaluate if they are aligned with where your brand is going and how is it going to get there. Adjust your goals if needed. Be flexible!

As you gain clarity on your goals and target demographics, you may find it's time to refresh your brand. Remember to examine your colors, fonts, and messaging through the lens of authenticity. Your brand is a representation of your values and mission, and it's crucial to align your messaging with the core of your customers. With a renewed focus on authenticity, your brand can thrive and make a lasting impact.

If you notice that your brand's visual identity doesn't go along with your new goals, maybe it is time to get some glow up? Re-branding doesn't always need big changes. Sometimes adjustment in colour scheme, revisiting your chosen font type or minor changes in logo can give you so much needed boost in attracting new audience!

If your business needs a boost, enhancing your online presence is a critical step: - User experience: Ensure your website is easy to navigate, fast-loading, and mobile-friendly. An easy user experience encourages longer visit durations and reduces bounce rates. - Content update: Regularly update your website with fresh, valuable content. This could include blog posts, case studies, and testimonials that reflect your expertise and brand values. - SEO: You can improve your visibility in search results. This includes optimizing your website’s content, improving site speed, and building quality backlinks.

Be sure - your potential customers WILL check you out online! So make sure they found what you want them to see! Most of websites nowadays are viewed on mobile devices - make yours mobile friendly! Update your content, so they find the latest from you! Optimise your content for SEO, so you can be found in the first place.

Diversity is key to giving a business a new lease on life not only with product offerings, but also through strategic partnerships which lead to more sales channels. As the world was shutting down during Covid, I was concerned with how we would reach customers because trade shows were not happening. As a smaller company we're able to pivot quickly so I partnered with a few online wholesale platforms with a sales goal in mind. We did exceed our sales goals and it was clear that not all of the platforms were a fit for our company. We're still partnered with two online platforms and are considering what are new sales goals are as we add more product offerings too.

Cross-industry collaborations are great way to reach new audiences. Choose your collaboration partner wisely and think out of the box on what can you offer your clients so that both parties benefit from it.

To boost your business, consider implementing a strategic partnership with a non-competing company in a complementary industry, allowing for cross-promotion and access to new customer bases. Explore unconventional guerrilla marketing tactics tailored to your target audience, such as organizing pop-up events in unexpected locations or leveraging viral social media challenges to generate buzz. Prioritize enhancing the customer experience by focusing on personalization and creating memorable interactions at every touchpoint, develop loyalty and word-of-mouth promotion.