What do you do if your business decisions are not focused on the user's needs?
In the fast-paced world of business, it's easy to get caught up in the bottom line and overlook the very people who keep your company afloat: the users. User Experience (UX) Research is a crucial component of any successful business strategy, as it focuses on understanding user behaviors, needs, and motivations. If you find that your business decisions have strayed from being user-centric, it's time to realign your approach and put the user back at the heart of your operations.