What do you do if your brand's long-term vision and goals are not aligning with your decision making?

Branding must align with business objectives. Sometimes I think we often get "lost" in the romance of popularity but that may be ignorant of the right thing to drive revenue.

Be flexible, right from the word go! Do not ever have anything set in stone. Always keep some buffer space for a plan B so that you can pivot with a smooth transition. Take a step back, observe, and identify what went wrong and what were the blind spots. Then connect the gaps, and see what new can be created in terms of vision and plans.

Evaluate, re-evaluate!!!.Change is constant, undoubtedly.. For everytime, our decisions are far fetched from the existing long terms goals; it's time to carefully and clearly understand where the brand is coming from, the brand is currently, and where they want to be. This will help check mate that decisions are tailored to suit each time phase incognizance of identified brand goals. However; the market is constantly evolving. The brand's visions and goals should be such that it's forward-thinking and realistic enough to accommodate innovative ideas or dynamic decisions styles. Never too late to retract and ensure that brand's goals and one's decisions are everly aligned. Collaborating with the right stakeholders will help also.

If my brand's long term goals don't match with what I'm doing now, I will take a step back. I will check if what I'm doing fits with the goals. If not, I will change my plans to match the goals. I will fix what's not working and keep an eye on how things are going. It's all about keeping on track for the future.

Revisit your vision + goals BUT include your team. -check in your overall intention for the brand -is there alignment with the intention and the current brand actions/decisions? -step back WITH your team -talk to people in the industry you can talk to about this and learn Most of the times we are too zoomed-in on our brand that we fail to see the larger picture that is impacting our decision making. If the brand’s long term vision is not aligning, it’s just a sign that some process, some idea or some current actions are not working. At no time does it mean that the whole system is not working. Break down your long term vision into smaller actions and then match with your current ones. See where the alignment is off. And you’re set.

Once your vision and goals are clearly defined, review your recent decisions to identify where and why misalignments have occurred. This process may reveal that certain decisions were made based on short-term needs or pressures without considering the long-term impact. Develop a framework for decision-making that explicitly takes into account how each choice supports or detracts from your brand's vision and goals. This might involve creating checklists, decision matrices, or incorporating a review process that evaluates the long-term implications of decisions.

Alignment is key in any aspect. If there is a stretch and you see no visible or notable directions, it just means it is time to realign things. Priorities need to be fixed in alignment with the long-term goals. Otherwise you will be shooting in the dark and frustration will creep in.

Your daily decisions drive your destiny. Every day, reflect on whether your priorities align with your brand's long-term success. To stay on track, break down your daily decisions into revenue-generating activities and non-revenue-generating activities.

Long-term goals are the sum of lots of short-term objectives. Every step you make has to be aligned with where you want to be in a few years. Short-term performance that is needed today has to include itself into vision. But short-term performance is also a guide for vision. If it doesn't work today, on a short period, it probably won't work at term. Test an iterate. Continue what works today, iterate brand and LT goals if it doesn't.

A crucial aspect to ensure that my daily decisions will support my long-term goals is to develop and follow actionable strategies aligned with the vision and long-term goals. This way I could work with cross-functional teams to develop concrete action plans to realign our decision-making with the brand's long-term vision. This might involve refining marketing strategies, adjusting product roadmaps, or revisiting communication tactics.

Myopic vision is a hurdle and brings down the process. There has to be razor razor-sharp strategy to define the goals and execution of the same. Step by step attention needs to be paid to the launch pad so that we can take off one rocket at a time. So focus and course-correct wherever required but do not have too many things to launch at the same time.

Evaluate the impact of past decisions that were not aligned with your brand's vision and goals. Determine if any corrective actions are needed to mitigate any negative effects these decisions may have had. Moving forward, implement a system for regularly assessing the alignment of decisions with your brand’s vision, such as quarterly reviews or after major initiatives. This ongoing assessment helps ensure that your brand stays on track towards achieving its long-term objectives and adjusts more quickly when deviations occur.

Don't let your brand veer off track. Consistently evaluate the impact of your decisions on your long-term goals. Did these choices help or hinder progress? Identifying missteps allows you to course-correct and refine your decision-making. Schedule a quarterly "vision check-in" where you review key decisions and their alignment with your brand's future. When considering a decision, think about how it would be viewed from three different perspectives. 1.How would it look reported in a news article about your brand's future success – does it fit that picture? 2. How would your favourite client perceive the decision? 3. How would your team view the decision - would they be on board?

Iteration is key. Brand is moving, taking engagements as it goes on. Today's decisions are for today, and they are made in a context. But every decision has to be made in one purpose : to let the company progress. Ask you that question every decision made, no matter the results of the decision are good. And keep it simple, to many decisions prevent you to understand impacts.

Take a step back to evaluate how each decision contributes to or detracts from your overarching vision and goals. Consider the potential consequences, both short-term and long-term, of deviating from your intended path. By assessing the impact of your decisions, you can make more informed choices that better align with your brand's desired outcomes and ensure that you stay on track toward achieving your long-term vision.

It's essential to recognize that your brand isn't defined by you, rather it's the collective effort of everyone in your organization. Regular meetings with your team to discuss the brand's direction, such as recent developments, brainstorming ideas, or reviewing feedback, ensure everyone stays aligned and provides ample opportunity for improvement. By encouraging an environment of collaboration and open communication, you open up to many diverse ideas.

The fruition of your goals is as good as your team's ability and your foresight. There has to clear definition of roles and division of responsibilities. Your Team needs to speak the same language and the culture should reflect the goals and passion for the same.

Whether or not you have clear and straightforward communication amongst your team can sink or swim your brand. Ensuring everyone is on the same page in understanding their roles and brand goals is of the utmost importance. Psychologically, making decisions without informing everyone in the process may make co-workers feel left out and keep them from being fully engaged. Additionally, it could lead to other issues related to motivation or supporting plans altogether. While much emphasis may be on planning external communications related to your brand, it’s equally important to spend time planning how to internally communicate and engage with your team.

Schedule regular team meetings to discuss brand strategy updates, share insights, and address any concerns or challenges. These meetings provide a forum for open communication and allow team members to contribute their perspectives and ideas.

Brand is not only for your clients. Your team is your first asset and your first voice. Match team and brand does matter. You brand has to be an obligation when hiring, and your brand has to be understood by your team. As you ask your clients about why then go with you, ask your team on why they stay and engage.

When reviewing your processes, ask yourself these questions: → Why will your customers buy? What are they hoping your new product can help them do, feel, and achieve? → How are you collecting your insights? How are you taking the raw inputs you're getting, and transforming them into something meaningful that you can learn from? → Who overall owns the responsibility for staying close to the customer, and what are the different roles involved in you knowing what's going on with your customers? → How do these insights inform the decisions you make in the business?

Always review with self and team. Of course with the stakeholders to get enough feedback and direction. One brain is never as good as good as many. Encourage feedback and ideas and allow participation in all review meetings.

Reviewing processes is essential when aligning your brand's vision with decision-making. Identify any processes that hinder alignment and streamline them to prioritise long-term goals. Introduce guidelines that emphasise forward-thinking, ensuring every choice considers the brand's future. While this may require short-term sacrifices, it will lead to a stronger, more focused brand in the long run.

Processes have to be simple. Ask youself : - What is my market ? - What are my clients ? - What is my position ? Design a canva about it, and for every decision, make sur you fill the 3 rows (or column, as you prefer)

Inefficient processes could be holding you back. Your team are best-placed people to call out the processes that frustrate them because of their clunkiness. Ask them to tell you what they like about your processes. Then invite them to share the parts frustrate them. Encourage them to provide solutions or improved options to achieve the desired outcome for clients and your brand. Set aside a dedicated time for process review (e.g., bi-annually). This ensures your brand evolves alongside its processes. Including your team and acting on their suggestions builds employee engagement and loyalty.

Simply...Brand is a responsibility and for that if you are the custodian, swallow your pride and adjust or adapt would be the more appropriate word. Brand any brand is essentialy a living organism hence have to breathe and you as the brand custodian should let it breathe, not suffocating it.

A simple 3 step formula that ive developed to help realign would be to clarify - collaborate - create. Consider angles to the vision one may have missed out on or misinterpreted. Align on the goals and the vision of desires market positioning. Consider the impact of brand's actions on the reflection of brand image and resulting experience. collaborate - with stake holders, your current users, data and larger target audience. Seek clarification to align design choices with broader brand strategy. this helps realigning with objectives. A data driven approach here is your friend to make informed choices. create - an iterative process that you can proudly stand behind. Assess the artworks and create an environment that contribute positively

Huh??!! O khair te hai? You're asking the kinda question my wife would ask me..... ...mujhay lagta hai Ai kuch ziyada hi siaana ho gya hai.