What do you do if your brand is struggling to establish a strong online presence as you start your career?

Evaluate how well your online presence reflects your brand identity and values. Look for alignment between your messaging, visual elements, and the overarching brand narrative.

Uma auditoria de presen?a online é um processo de avalia??o de como você e sua marca s?o percebidos e representados na internet . Pode ajudá-lo a identificar seus pontos fortes, fracos, oportunidades e amea?as e a alinhar suas atividades online com seus objetivos pessoais e profissionais. Você pode fazer isso analisando o SEO, através de campanhas digitais, listagem do Google Meu Negócio, entre outros.

Start by conducting a thorough audit of your current online presence, including your website, social media profiles, and any other digital platforms. Identify areas for improvement and develop a strategic plan to address them. Focus on creating high-quality, engaging content that resonates with your target audience and aligns with your brand's values and goals. Utilize search engine optimization (SEO) techniques to improve your visibility and reach online. Engage with your audience regularly through social media, email marketing, and other communication channels, building genuine connections and fostering loyalty. Seek out collaborations and partnerships with influencers or complementary brands to expand your reach and credibility.

Working on your brand is the biggest self-reflection activity. You need to understand your strengths and weaknesses. You need to ask your existing audience and trace patterns of how you are perceived in the market. This should be the first step of establishing your presence.

Leverage data analytics tools to uncover valuable insights into your audience's online behavior. Track key metrics such as website traffic, social media engagement, and email open rates to identify patterns and trends.

Your online presence is like throwing a party – you want to know who's coming and what they like! Delve into your audience's world: their age, interests, where they hang out online, and what they love to see. It's like customizing the playlist for your guests – tailor your content to what they groove to, and watch engagement soar!

After you have introspected yourself, the next step is to go outward. Find your target audience. If you are a videographer or cinematographer, you are likely to find your audience on video-based platforms like TikTok, Instagram or YouTube. If you are in text-based writing, LinkedIn and Twitter should be your platforms to grow. Depending on that, you need to learn the platform. Start with experimenting and then use analytics to track your key metrics.

Prioritize audience needs and preferences when creating and optimizing content. Diversify your content formats to cater to different preferences within your audience.

Establishing a robust online presence is crucial for career starters. Start by defining your brand identity and crafting a strategic plan targeting your audience on relevant platforms. Create engaging content, leverage social media, network, invest in advertising, and track your progress for optimization. With dedication and persistence, you can stand out in the digital realm.

You can stay connected with your audience if you show up consistently. Content Creation is a long game. You need to have a systemised process to flush out regular content without burning yourself. This is when the notion will help. Creating a system for repurposing the content, that can help you diversify on other platforms as well, will help you in the longer run.

Focus on building a community rather than the posting and ghosting approach. It will not take you anywhere. Come online, spend some time with your audience, engage with their content and then show kindness to each other. People will not remember your words but how you make them feel.

It's important to remember that building brand equity takes time, especially if you're a challenger brand with a smaller budget. And now with the economy being in the state that it is, there may be drop in performance (ie. sales). This usually follows with a rush or push to change our brands comms & investment (s) without understanding the lasting effects of buyer perception of the brand. ie. retail messaging that commodify the brand. Yes, conduct diagnosis, re-evaluate the strategy, optimize current investments to performing channels, and seek feedback from cross functional teams. But stay mindful, consistency over time in our brands comms and usage of our brands distinct assets is key to building a strong online presence. or $$$$$