What do you do if your brand strategies are not yielding successful results in an interview?

1 Reassess Goals

When your brand strategies aren't resonating in an interview, it's time to go back to the drawing board and reassess your goals. Reflect on whether your brand's message aligns with the values and needs of your target audience. Sometimes, the disconnect could be a sign that your brand's objectives are not as clear or compelling as they need to be. Use this as an opportunity to clarify your brand's unique value proposition and ensure that every element of your strategy is geared towards achieving your core objectives.

3 Adjust Messaging

If your brand message isn't resonating, don't be afraid to adjust your messaging on the fly. This requires a deep understanding of your brand and the flexibility to rephrase or refocus points to better align with the interviewer's concerns. Highlight different aspects of your brand that may be more relevant or appealing, and demonstrate how your brand can solve specific problems or meet particular needs that the interviewer cares about.

6 Reflect Post-Interview

After an interview, take the time to reflect on what worked and what didn't. This post-mortem analysis is crucial for continuous improvement. Consider writing down the questions that stumped you or the feedback that was given. Use this information to refine your brand strategies for future interviews, ensuring that they are more aligned with your audience's expectations and better equipped to handle scrutiny.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?