What do you do if your brand positioning and market share are not impacted by innovation?

When innovation takes a coffee break: 1. Innovation Audit: Take stock. Assess where innovation efforts are falling short and identify areas for improvement. 2. Reconnect with Customers: Dive deep into customer needs and pain points. Innovate with their desires in mind, not just for the sake of novelty. 3. Competitor Scan: Peek over the fence. Analyze what competitors are doing differently in terms of innovation and learn from their successes and failures. 4. Experimentation Culture: Foster a culture of experimentation. Encourage risk-taking and reward calculated innovation efforts.

Understand your TG, their needs and wants. Study competition offerings and identify gaps between the customer expectations and your brand offerings. Use innovation to improve your brand offerings by catering to these gaps and exceeding the expectations. Use these USPs to differentiate and position your brand. Communicate these USPs and brand offerings to engage with your TG and build a community of brand advocates. Use research to study the results of innovation and gather info on how to adjust and improve going ahead.

When innovation doesn't boost your brand or market share, it's time to reassess your approach. Dive into market analysis to understand your audience's evolving needs. Adjust your brand's value proposition accordingly and engage with your audience through fresh, relevant content on various platforms. Staying adaptable and closely monitoring market trends are key, as is building a relatable, strong brand connection.

1)Understand Audience- test marketing 2) Evaluate Messaging discuss in small group 3)Strengthen Engagement 4)Monitor Competitors closely what they are doing 5)reduce Operations cost

If your brand positioning and market share are not impacted by innovation, you can consider the following steps: *Re-evaluate your innovation strategy *Conduct market research *Assess your competitive landscape *Refine your value proposition *Focus on customer experience *Explore new business models or revenue streams *Foster a culture of innovation *Collaborate with external partners *Set measurable goals and KPIs: Track the impact of innovation on brand positioning and market share. Be patient and persistent: Innovation is a continuous process; stay committed to driving growth and differentiation. By reassessing and adjusting your approach, you can reignite innovation's impact on your brand positioning and market share.

Marketers are usually always seeking new ways to innovate, however innovating for the sake of innovation is not a good thing, especially if you don't know what your audience want. Marketing is all about tailoring customised experiences for your audiences, and that experience stems out from your ability to understand their wants and needs, i.e their pain points. Conducting Market research, brand surveys and focus groups can get you closer to uncovering your audiences needs. Drafting then a robust customer journey can help you visualise where the gaps are and what your product/service can do to satisfy those needs, knowing this can greatly help you tailor innovative solutions for those problems.

In marketing, I've seen brilliant ideas flop because they missed the mark entirely. The key? Deep audience understanding. It's like designing a custom fit running shoe – one size doesn't fit all. Take my experience launching a new fitness app. We built an amazing calorie tracker, but it turns out most users weren't obsessed with counting calories, they just wanted simple workout routines. By talking to real people, we learned their needs and pivoted. Now, the app offers personalized workouts, and our user base is thriving. So, remember, innovation is fantastic, but true success comes from understanding who you're innovating for.

In the world of marketing, I've seen brilliant ideas flop because they missed the mark entirely. The key? Deep audience understanding. It's like crafting a song – you need to know who you're singing to. Imagine creating a fitness tracker for seniors but forgetting they might not be tech-savvy. By researching their needs and preferences, you could develop a user-friendly tracker with large buttons and voice commands. Suddenly, your innovation becomes a hit! Understanding your audience isn't just about demographics, it's about their desires, frustrations, and even how they like to receive information. It's the bridge between your innovative product and solving real problems for real people.

Think of your brand's messaging as the bridge between your innovation and your audience. If your market position isn't reflecting your strides in innovation, it's not just about what you're doing, but how you're talking about it. Make sure your messaging paints a vivid picture of how your innovations directly benefit your customers, setting you apart in a sea of competition. It's not just about what you offer; it's about how you make your customers' lives better.

In my marketing experience, I've seen amazing innovations fail to take off because the message behind them wasn't connecting. Imagine pouring your heart into creating something revolutionary, but no one understands why it matters. That's where messaging comes in. It's like translating your techie speak into everyday language. We need to clearly show how this innovation solves a real problem for our audience, not just explain its features. Think of it this way: if your audience can't instantly grasp the "why" behind your innovation, it's time to revisit your messaging and make sure it resonates with their needs and desires. By simplifying your message and focusing on the impact, you can turn that hidden gem into a market leader.

Monitoring competitors is crucial, especially when innovation doesn't lead to the expected market advantage. It's a strategic approach that allows brands to identify gaps in their offerings and refine their value proposition. By understanding the competitive landscape, brands can pivot or enhance their strategies to better meet customer needs, sometimes by adopting best practices or by innovating around competitors' weaknesses. This proactive stance helps maintain relevance and competitiveness in a fast-evolving market.

In the realm of brand management, operational excellence is often an underappreciated lever for enhancing brand equity. This section rightly emphasizes that beyond mere innovation, the internal mechanics of a brand—its processes, product quality, and customer interactions—play a crucial role in defining market success. Streamlining these aspects can not only elevate the brand's market position but also foster loyalty and trust among consumers, thereby creating a sustainable competitive advantage.

Understanding your audience is key to successful brand positioning and market share growth. Gather customer feedback through surveys, interviews, and social media listening to gain insights into their preferences, pain points, and expectations. This information can inform your innovation strategy and help you tailor your products, services, and marketing efforts to better meet their needs. The more you know about your audience, the more effectively you can innovate to create value for them

If your brand positioning and market share aren't being impacted by innovation, it's crucial to reassess your approach. Consider these steps: Analyze the Market: Understand why your innovations aren't making an impact. Customer Feedback: Gather feedback from customers to understand their needs and pain points. This can guide your innovation strategy. Improve Marketing: Ensure your innovative products or services are effectively communicated to your target audience through marketing channels. Differentiation: Identify what sets your brand apart and highlight these unique selling points in your marketing efforts. Partnerships: Consider partnerships or collaborations with other. Continuous Improvement: Innovation is an ongoing process.

* Improve the product quality. * Do competitor analysis. * Stick to a single product first, till it does not get success...change the brand - packaging, communication , make a transparent channel with customers and * Start postioning from your website, offline, once sales are getting increases then go to B2B and quick commerce channels. FYI - Any input, please comment