What do you do if your brand needs sustained promotion through long-term relationships with influencers?

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If you want to leverage the power of influencer marketing for your brand, you might be wondering how to build long-term relationships with influencers who can promote your products or services consistently and authentically. After all, influencer marketing is not a one-time campaign, but a strategic partnership that requires trust, communication, and value exchange. In this article, you will learn some practical tips on how to find, approach, and nurture influencers who can help you grow your brand awareness, engagement, and conversions.

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1 Identify your goals and target audience

Before you start looking for influencers, you need to have a clear idea of what you want to achieve with your influencer marketing strategy and who you want to reach. Your goals and target audience will determine the type, niche, and size of influencers you need to work with. For example, if your goal is to increase brand awareness, you might want to partner with macro-influencers who have a large and diverse following. If your goal is to drive sales, you might want to collaborate with micro-influencers who have a loyal and niche audience.

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2 Research and select relevant influencers

Once you have defined your goals and target audience, you need to research and select influencers who match your criteria and align with your brand values and vision. You can use various tools and platforms to find influencers in your industry, such as hashtags, keywords, social media analytics, influencer databases, or agency networks. You should also check the influencer's content quality, engagement rate, audience demographics, and reputation. You want to work with influencers who create original, relevant, and engaging content that resonates with your target audience and reflects your brand personality.

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Lyle Stevens

Co-Founder & Chief Strategy Officer at Later, Data Geek, Entrepreneur, Influencer Marketing Expert
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I always recommend marketers start by recruiting existing customers who already love their brand and also have relevant influence. You find these customers with influence by giving them an outlet to raise their hand and apply to be a part of your influencer/creator/ambassador/partner program. This can be done by posting an application in your brands social profile, social feed, link in bio page or website, just like when recruiting an employee. Only after you’re ready to scale the number of influencers you’re trying to find or are looking to expand into new customer/influencer segments that don’t know your brand yet, should you consider enlisting the help of an influencer platform.

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3 Reach out and pitch your offer

After you have narrowed down your list of potential influencers, you need to reach out and pitch your offer. You should personalize your message and explain why you are interested in working with them, what are the benefits of partnering with your brand, and what are the expectations and deliverables of the collaboration. You should also be transparent and respectful about your budget, timeline, and terms of agreement. You want to establish a rapport and trust with the influencer and show them that you value their work and creativity.

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Hilary Reiter Azzaretti

The Redhead President of Redhead Marketing & PR
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We also have an agreement when we collaborate with influencers. This outlines deliverables, compensation, etc. And we often give them unique promo codes to publish for their followers, which helps track the success of these partnerships if one of the goals is to drive sales.

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Chris Ryan

Creator/Influencer Talent Manager @ Chris Ryan Marketing | Top Voice on Creator and Influencer Representation | ex Disney | ex WME | Dethroned Sundance Party and Experiential King
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Make sure that you use a professional email address (not Gmail, Hotmail, etc.) You should have a professional email signature that lists your company, title, phone number, and business address. Many of the outreach I see without those are scams. If the influencer has a channel name that isn't his/her own, find out their real name.

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4 Provide support and feedback

Once you have agreed on the details of the collaboration, you need to provide support and feedback to the influencer throughout the process. You should communicate clearly and frequently, provide the necessary resources and guidelines, and respect the influencer's creative freedom and input. You should also monitor and measure the performance of the influencer's content, provide constructive feedback, and recognize their efforts and achievements. You want to maintain a positive and professional relationship with the influencer and show them that you care about their success and satisfaction.

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5 Reward and incentivize

To keep the influencer motivated and engaged, you need to reward and incentivize them for their work. You should offer fair and timely compensation, whether it is monetary or non-monetary, such as free products, discounts, commissions, or exposure. You should also provide additional incentives, such as exclusive access, opportunities, or experiences, that can enhance the influencer's value proposition and loyalty. You want to make the influencer feel appreciated and special, and encourage them to continue working with your brand.

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Stephanie Hind

Top Creators @ Patreon | Ex-TikTok | ?? 12 years of Creator Partnerships | ?? Speaker (UCLA, Disney, Vidcon, TSG) | ?? Creator Advocate
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Beyond compensation, fostering real-person connections with creators is key. Understand their goals, support their growth, talk to them at their level, and build genuine relationships are all important for true, long term, brand advocacy.

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Lorah Ashley

Director of Sales, Proven Top Sales Producer & Sales Trainer In the Luxury Jewelry Industry.
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Reward your current influencers with praise and appreciation. Give a small gift above and beyond their normal compensation. Collaborate and partner with other influencers as this fosters brand alignment and engagement.

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6 Repeat and scale

To sustain the promotion of your brand through long-term relationships with influencers, you need to repeat and scale your influencer marketing strategy. You should evaluate and optimize your results, identify what works and what doesn't, and implement best practices and improvements. You should also diversify and expand your influencer network, by finding and working with new influencers who can reach new audiences and markets. You want to create a consistent and impactful influencer marketing program that can help you achieve your brand goals and grow your business.

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Lorah Ashley

Director of Sales, Proven Top Sales Producer & Sales Trainer In the Luxury Jewelry Industry.
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It’s acceptable to repeat what works well but don’t get complacent. Experiment and be open to outside influences including from competitors. Align with likeminded influencers who enjoy your brand. Sincerity and genuine appreciation shows through with respected authenticity.

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Patricia Schwarz

Influencer Marketing Expertin | ex-Adobe
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Long-term partnerships with influencers should always be the priority.?? I strongly recommend including a fixed percentage of new creator testings in every new campaign so that you can discover new potential performers for your brand. In this way, you can achieve scaling within a constant budget. It is also important that you not only stick to your traditional core audience, but also, for example, Gen Z / Lifestyle or creative led content creators who can bring the content to life in a unique and engaging way to reach broader niches.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Dian Afrianti Sembiring

LinkedIn Top Voice ? Lifting Operations Management System Consultant ? Branding and Marketing Strategist ? Market Research ? Public Speaker ? Engineer with MBA ? Founder FDP Consulting & HALOI
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To ensure authenticity in influencer marketing and boost your brand reputation, select influencers who align with your brand's values and engage their audience in a genuine manner. Emphasize transparency in partnerships, prioritize engagement over sheer follower count, and consider long-term collaborations to foster trust and consistency. Monitor campaign effectiveness through engagement metrics, maintain open communication, and allow influencers creative freedom to produce content that resonates with their audience while aligning with your brand's message.

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What do you do if your brand needs sustained promotion through long-term relationships with influencers?

1

2

3

4

5

6

7

1 Identify your goals and target audience

2 Research and select relevant influencers

3 Reach out and pitch your offer

4 Provide support and feedback

5 Reward and incentivize

6 Repeat and scale

7 Here’s what else to consider

Influencer Marketing

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What do you do if your brand needs sustained promotion through long-term relationships with influencers?

1

2

3

4

5

6

7

1 Identify your goals and target audience

2 Research and select relevant influencers

3 Reach out and pitch your offer

4 Provide support and feedback

5 Reward and incentivize

6 Repeat and scale

7 Here’s what else to consider

Influencer Marketing

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感谢您的反馈

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