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What do you do if your brand managers are experiencing burnout and need support?

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Brand managers are responsible for creating and maintaining the image, reputation, and value of a brand. They have to deal with multiple stakeholders, deadlines, budgets, and challenges in a competitive and dynamic market. It's no wonder that many of them experience burnout, a state of physical, emotional, and mental exhaustion caused by chronic stress. Burnout can affect their performance, creativity, health, and well-being. So, what can you do if your brand managers are feeling burned out and need support? Here are some tips to help them cope and recover.

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Esther Ekoko

I get you 3/4 leads weekly on LinkedIn | Personal Brand Consultant | PhD Student.
Tejas Desai

Chief AI Officer at AIMPAKT MEDIATEK ? Leading AI-Powered Digital Engineering & Marketing Company ? Driving Innovation…
Ifedolapo Ojuade, ABMP, MBA

Commercial Leader | Strategic Marketing Professional | FMCG Tech | Faculty at BMA | Writing "The Nigerian Consumer…

1 Recognize the signs

If you notice any of the following symptoms in your brand managers, don't ignore them or brush them off as normal stress. These signs may indicate a serious problem that needs attention and intervention: lack of motivation, enthusiasm, and satisfaction with their work; feeling overwhelmed, frustrated, and cynical; difficulty concentrating, making decisions, and solving problems; physical and mental fatigue; headaches, insomnia, and anxiety; isolating themselves from colleagues, clients, and feedback; and having conflicts, complaints, or errors in their work. It is important to recognize these signs early on in order to prevent further burnout.

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Esther Ekoko

I get you 3/4 leads weekly on LinkedIn | Personal Brand Consultant | PhD Student.
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The best way to help is to familiarize with the signs of burnout, such as decreased performance, increased absenteeism, and emotional exhaustion and act promptly once these symptoms are noticed in your brand managers and also create a culture where employees feel comfortable discussing their workload, stress levels, and mental health openly. Encourage regular check-ins to understand their concerns and provide necessary support where needed.

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Tejas Desai

Chief AI Officer at AIMPAKT MEDIATEK ? Leading AI-Powered Digital Engineering & Marketing Company ? Driving Innovation & Growth in India ? Focused on Sustainability, Profitability & Swiss Precision
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Brand managers carry a lot on their shoulders, so burnout is a very real concern. Here's what you can do to support them. -->Recognize the Signs -->Open Communication -->Address Workload & Priorities -->Promote Work-Life Balance -->Promote Company Wellness Initiatives By being proactive and creating a supportive work environment, you can help prevent burnout and keep your brand managers thriving.

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Ifedolapo Ojuade, ABMP, MBA

Commercial Leader | Strategic Marketing Professional | FMCG Tech | Faculty at BMA | Writing "The Nigerian Consumer Code" series for BusinessDay | I deliver ROI-positive Commercial Programs for MNCs.
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When brand managers feel like candles burning at both ends: 1. Open Dialogue: Create a safe space. Encourage open conversations about workload, stressors, and well-being. 2. Workload Assessment: Evaluate responsibilities. Delegate tasks, adjust deadlines, or redistribute workloads to alleviate pressure points. 3. Flexible Work Arrangements: Offer flexibility. Remote work, flexible hours, or mental health days can provide much-needed relief. 4. Training and Resources: Equip with coping mechanisms. Provide resources for stress management, resilience building, and mental health support.

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Kadambari Venkatraman

I turn words into business growth | Content Writer | LinkedIn Growth
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If brand managers are experiencing burnout, provide support by: - Encouraging open communication about workload and stress. - Offering flexible work arrangements or time off to recharge. - Providing resources for stress management and mental health support. - Redistributing tasks to lighten their workload temporarily. - Offering training or workshops on stress management and resilience. - Promoting a healthy work-life balance culture within the team. - Recognizing and appreciating their efforts to boost morale. - Seeking feedback on improving the work environment and reducing burnout risk.

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Werner Schneider

Strategischer Berater bei Vitalenergetik Schneider | Nachhaltige Ern?hrung
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Wenn Ich bei meinenMarkenpartnern Anzeichen von Burnout-Symptomen bemerke, ist es wichtig, einfühlsam und unterstützend zu sein. Hier sind einige Schritte, zu interagieren: 1. Empathie zeigen: 2. Offene Kommunikation: 3. Ressourcen anbieten: 4. Unterstützung anbieten: 5. Grenzen respektieren: 6. Nachverfolgung: 7. Professionelle Hilfe anbieten: Indem Sie einfühlsam sind, offene Kommunikation f?rdern und Unterstützung anbieten, k?nnen Sie Ihren Markenpartnern helfen, mit Burnout-Symptomen umzugehen und ihnen den Weg zur Genesung erleichtern.

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2 Offer flexibility and autonomy

One of the main causes of burnout is the perception of having too much work and too little control. To reduce this feeling, you can offer your brand managers more flexibility and autonomy in their work. For instance, allow them to set their own schedules, deadlines, and priorities, give them the option to work remotely or from different locations, and trust them to make decisions and solve problems without micromanaging them. Additionally, involve them in setting and reviewing their goals and expectations, as well as provide them with the resources, tools, and training they need to do their job effectively. All of these measures can help your brand managers balance their work and personal life, feel more empowered and engaged, and reduce their stress and pressure.

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Esther Ekoko

I get you 3/4 leads weekly on LinkedIn | Personal Brand Consultant | PhD Student.
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its important to review the workload and responsibilities of your brand managers. Determine if it's feasible to redistribute tasks, adjust deadlines, or temporarily reduce workload to alleviate stress and help encourage employees to take regular breaks, utilize vacation time, and disconnect from work after hours.

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3 Provide feedback and recognition

Another cause of burnout is the lack of feedback and recognition for their work. Brand managers need to know that their efforts are valued, appreciated, and rewarded. To increase their feedback and recognition, you can give them regular, specific, and constructive feedback on their work; acknowledge their achievements, contributions, and successes publicly and privately; celebrate their milestones, wins, and innovations with them and their team; provide them with opportunities for growth, learning, and development; support their career aspirations and goals; and express your gratitude and appreciation for their work. By providing your brand managers with feedback and recognition, you can boost their morale, confidence, and motivation to make them feel more satisfied and fulfilled with their work.

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Esther Ekoko

I get you 3/4 leads weekly on LinkedIn | Personal Brand Consultant | PhD Student.
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Good productivity and growth often comes as a result of continuous monitoring the well-being of your brand managers and tracking their progress in managing burnout. Stay attentive to any signs of relapse and adjust support strategies accordingly.

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4 Encourage communication and collaboration

Burnout can be caused by feelings of isolation and disconnection from others. Brand managers need to feel a sense of belonging and support from their colleagues, managers, and clients. To foster communication and collaboration, you should create an environment of openness, trust, and respect in your team and organization. Make sure to listen to their feedback, suggestions, and complaints and act on them. Additionally, provide them with opportunities to network, socialize, and bond with their peers and partners. Involve them in cross-functional projects, teams, and initiatives as well as connect them with mentors, coaches, and role models who can guide and inspire them. By doing this, you can help your brand managers feel more connected, supported, and valued while also enhancing their creativity, innovation, and performance.

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5 Promote wellness and self-care

The final cause of burnout is the neglect of wellness and self-care, which brand managers need to prioritize. To do this, they should be educated about the signs, causes, and effects of burnout, as well as how to prevent and cope with it. Additionally, they should have access to wellness programs and resources, such as counseling, coaching, meditation, yoga, fitness, and nutrition. Furthermore, healthy habits should be encouraged, such as sleeping well, eating well, exercising regularly, relaxing, and having fun. Brand managers should also be supported in setting boundaries and delegating tasks. Finally, healthy behaviors and attitudes should be modeled by you as a leader. By promoting wellness and self-care among your brand managers, you can help them improve their health, happiness, and resilience while reducing their risk of burnout.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Irina Gritsevskaya

Head of Marketing, MENA, Merz Aesthetics | We exist to fuel confidence by helping people look better, feel better and live better. #ConfidenceToBe
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Discuss with the team what are the 1,2,3 single actions, projects or goals that make most of the impact and that we can’t let slip. align with the senior management explaining the burnout situation. Reconfirm the clear priorities with the team. There is a famous story about Warren buffet’s “avoid at all costs” list. Run An inventory of all the current activities with the team and officialize the “avoid at all costs” list of activities with them, and make sure they don’t engage in these activities - until the priorities get revised again and/or until the situation with the understaffing/burnout of the team gets better

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What do you do if your brand managers are experiencing burnout and need support?

1

2

3

4

5

6

1 Recognize the signs

2 Offer flexibility and autonomy

3 Provide feedback and recognition

4 Encourage communication and collaboration

5 Promote wellness and self-care

6 Here’s what else to consider

Brand Management

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What do you do if your brand managers are experiencing burnout and need support?

1

2

3

4

5

6

1 Recognize the signs

2 Offer flexibility and autonomy

3 Provide feedback and recognition

4 Encourage communication and collaboration

5 Promote wellness and self-care

6 Here’s what else to consider

Brand Management

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